Media watch h mediaMediaYesPublic opinion monitoringThe role of liu ting (hwang huai college, henan shop 463,000) is summarized as follows: in a modern media environment, media outlets monitor the functioning and management of society to reflect the basic functions of opinion pressure and value orientation. In modern societies, the media are often referred to as “the king without crowns”, primarily referring to its role in information dissemination, public opinion-building and social oversight. This paper examines the importance of public opinion monitoring in the light of current developments in the online news media. The content of the news reports the characteristics of public opinion monitoring in the current press, thus exploring ways in which media opinion can be monitored in the light of these issues. Keywords: media; public opinion monitoringInternet(b) the monitoring mechanism's chart classification number: g 210 bibliography code: article number a = 2096-5079 (2019) 20-0070-02 - ' quoting news is an important element of public opinion-building, which is closely linked at the outset to oversight. PassNews coverageIn this way, people have more accurate and comprehensive access to information about the functioning and management of society, and use their own ideas and suggestions for the construction of society. With the advent of the internet age, on the one hand, people have access to news content through multiple channels and exercise their responsibility to monitor public opinion in terms of openness and transparency of information; on the other hand, they have become the subject of news dissemination and have been able to use their own media platforms to enhance their effectiveness. Second, media opinion monitoring outlines the growing power of the news media as they evolve in modern society, and is even seen as "the king without crowns" in order to play a role as a watchdog in the functioning and management of society. With the development of the internet and the emergence of new media, the media's characteristics and advantages in monitoring public opinion have become more visible: first, the public's interest has led to a growing role for the media in monitoring. In the age of mobile intelligence, daily news browsing becomes an unaccessible part of people’s daily lives, and news apps are not only accessible to the public, but also enable the timely delivery of news in hot spots, which will inevitably increase the demand for censorship and the constant strengthening of the news monitoring function, including through reviews, relays, etc. Secondly, the opinion-oriented role of the media is evident. The news is part of the public opinion, and the daily attention of the public is bound to have an impact on it, and in the process of monitoring it, journalists have a role in shaping public opinion, in terms of its content, its form and the penetration of personal comments. Thirdly, media monitoring is more multifaceted. In addition to traditional forms of media, such as newspapers, television, etc., the role of public opinion monitors in the new media, such as web portals, social platforms, news clients, etc. Relying on internet channels for the production and dissemination of news, has gradually developed a new mode of news dissemination, which allows for the greatest possible mobilization of public opinion in the process of public opinion monitoring, involving the public, for example, in a particular social hotspot, where the new media is able to exploit objective facts with a wide range of media coverage, while cooperating with the traditional media and urging the relevant authorities to take action to make media monitoring more effective. Fourth, the coverage of media monitoring has gradually expanded. In the new media environment, everyone is able to monitor the functioning and management of society through a web-based channel, which currently has an internet penetration rate of 59. 6 per cent. This wide coverage has enabled the media to have an effective public opinion monitoring role. Thirdly, the monitoring role of the media is indispensable in the functioning and management of modern society. But the media are not always doing what they want to do, especially in the new media environment, where the role of news media is being expanded indefinitely, and even lost in the process of violating people's privacy and creating cyber-violence. As a result, the media should conduct an in-depth analysis of public opinion monitoring responsibilities and reflect on the issues that arise in the new media environment, thus exploring ways to monitor public opinion more rationally and effectively. (i) clarifying the responsibility for public information monitoring, reflecting the role of public opinion in the current media coverage, the lack of in-depth analysis of the relationship between public opinion monitoring and opinion orientation, the one-sided focus on public opinion monitoring, and the neglect of the right direction of public opinion, have led the press to deviate from its original purpose in its constant criticisms and accusations. The old words are “unbreakable”, and the media's public opinion is guided by the idea of “break-up” and “stand-up”, which are interlinked and interdependent, while the media's oversight allows for the timely disclosure of the many problems in the functioning and management of society; on the other hand, the right public opinion can also inform the functioning of society, thereby strengthening the people's ideal beliefs and preserving social harmony and stability. In the new media environment, the oversight role of news opinion is reflected at all levels, but its orientation is relatively weak. In this context, the media should conduct an in-depth analysis of public opinion monitoring and the dialectical relationship with public opinion, and, on the basis of their supervisory responsibilities, actively promote public opinion orientation, using facts to illustrate new things, new climates, new changes and new paradigms in modern society, and using public opinion to weaponize the negative climate in society in order to strengthen public confidence in social development. (ii) adherence to the principle of the dissemination of information and the fact that the exercise of the function of monitoring public opinion is a true and objective reflection of social realities is the life of the press and the basic basis for the exercise of its function of monitoring society. But now, in the new media environment, the authenticity and objectivity of news content has been compromised, with so-called stories, shocking texts, and serious disruptions to the public's identification and reflection of the authenticity of the news, making the monitoring of the news difficult. In this regard, the media should return to the nature of the news in the exercise of their monitoring responsibilities and provide a better platform for public scrutiny, using real and objective news reports, to reciprocate events. Media people should pay close attention to microreality in the details of the “touching” in-depth events of the news reports, and show no detail about the time, place, person, event, cause, etc. Of the news, in order to maximize the people's right to know; media people should focus on the nature of the news, i. E. To present the news from multiple angles, to avoid the negative bias of hearing and to ensure the objectivity of news monitoring; media people should be good at making their own judgements, based on relevant laws and regulations, policy norms, social decency and the professional ethics of the media, avoiding subjective assumptions, and exploiting the depth of the news while showing its authenticity. (iii) innovative means of reporting and increasing the effectiveness of public opinion monitoring in the new media environment and in a more diverse way, but the choice of scientificly effective means of journalism to shape the public opinion environment and combine public opinion monitoring and opinion-oriented functions will require in-depth reflection by the media. In the process of exploring the means of reporting, the media must take into account the content and form, the mechanisms and the effectiveness of the media. The author's summary (ext. 73) of the content of the report contains a good integration of the monitoring function: liu ting, a woman, a han, a man in henan's shop, and a teacher. Research direction: internet opinion monitoring, social media dissemination features. Subject: this is the medium-term result of the project of the philosophy and social science programme of henan province entitled " research on the system of indicators for the monitoring of public opinion in the new age network " , under the item no. 2018cxw15。70
