ChinaTelevision newsThere is a tradition of “triple change”, if the “change” in 1983 lies in the construction of the overall system of chinese television news after the “gang”; the “change” in 1993 lies in the easing of the “language” of the news (run from east time); the “change” in 2003 lies in the “liveization” of news formats and ideas (see the opening of news channels); then the “change” in 2013 may be in the “mainstream political news column/report”ReformQuestion: this is china's latest reform of television and journalismRadioAnd its participation and promotion。
Over the past three years, the face of the news agency has changed, either in form or in content adaptation; while it is not able to meet the idealism and imagination of public opinion immediately, china’s television news reform, because of its ideological specificities, is perhaps the most effective and intelligent course of action, and most likely to bring us closer to the end。
For the last three years (starting with a re-version on 25 september 2011), the change in the newsleave has been highlighted, as described below。
1. “laugh” by anchor
Since a few years ago, the news anchor has tried to change his face according to the content of the news, in particular with a different degree of smile when news of happy or soft content is broadcast, and more often at the beginning and end of the daily column. #jimbs has become a regular feature of the daily look of the news anchor。
The flexibility of anchor movements and positions
For example, on new year's eve in 2013, the current anchor, kang fai, lee shuping, was on the show, bowing his hand and worshiping the audience (as shown in the chart); in addition, the news anchor, the male and female, had duly and moderately joined the gestures and had increased the freedom of movement of the head during the broadcast。
3. Live coverage
This refers not only to the fact that since 1 january 1996 the daily news bulletin has been broadcast live, but also to the fact that, in recent years, it has begun to appear in live “links” on the programme and has gradually increased. Even on new year's eve's eve, 2013, the news bulletin began at 6:48 seconds and ended at 22:44 seconds, and over half of the day, it remained live with local “links”. Because of the special nature and importance of the newsletter, “safe air” has always been an important principle that is adhered to by the broadcast, and the numerous uncertainties of live live webcasting have placed a higher demand on “safe air”。
4. The introduction to oralization and even the addition of dialects
For example, on the day of the re-run of the news, on 25 september 2011, the main broadcaster of the radio station, ryo yong-soon, wrote: “agriculture indicators pre-empted the village's qi zhibin. The director of oado in hebei province, duquis, was more idle than in previous years. According to doug, this is because the non-farming project is no longer “noodleable”. What do you mean? In the northern language, it means how many noodles there are.”
5 “executive summary”
For example, at the beginning of 2013 an executive summary of a news bulletin: “acoustic actors have twice read more than 70 episodes of the "scripts" in order to mimic the queen of the palace; the magic team `scrambling' into the studio in the middle of the night in order to cover up. What do you mean, "one minute on stage, 10 years on stage."
Six. The current political story of the non-principal leaders is not in the headlines
In the presentation of the news, more of the “unsignificant time news” has been put in the back, while the popular and service news has been put forward, with ideological acquiescence and daily practice。
7. Non-urgent political news is not “executive summary”
The executive summary speaks for its importance in the sense of the column and even more. The absence of domestic news in the executive summary and the prominence given to the news of people's lives have been frequented in this field in recent years, to mention only one example: the “executive summary” of the news service on 13 january 2013 did not include a single national news bulletin, and the first two “executive heads” focused on the haze weather and the subsequent summaries focused, respectively, on the price of visiting fish fins, the national ticket office, and photographs of the cyber heaters。
8. Gradual reduction of “flower racks” in the monitoring of public opinion
On 8, 13, 14 and 24 january 2013, the news service broadcast a series of journalists ' investigations into “the discovery of false fins” and on 12 and 13 january on “human consumption in livestock and the misuse of antibiotics in veterinary medicine”. In the first 50 days of 2013 alone, the news bulletins were broadcast as a series of months of reports on “the wasteful hole of the system”, “the removal of the local `two' flower racks”, “the failure to report on the spill of amphetamine”, “pm2. 5 hazards”, “small mist weather”, and “build sand in the building? Tofu scum!, “the collapse of the yichang bridge involved multiple breaches of law”, “study of the high retorture of sea-nam tours”, “students’ hard wage roads”, etc。
Web content as material and means of programming
