Second, there are newspaper reading programmes, morning newspapers and evening newspapers. Reading the important news of the day in the major newspapers, as well as locally relevant news, made full use of the newspaper's sources of information, brought a big amount of information to the audience, and, in some ways, influenced the viewing habits of the audience, with a high rate of early and evening programmes. Of course, for the news i use, the localization process is being carried out, and reading is actually a reading of the newspaper news, not a book-reading exercise。
Third, local stations should try to send journalists to cover exclusive news or news with an exclusive perspective, even when it occurs in the field or abroad。
Ii. Strengthening communication and collaboration
If the integration of web-based information, newspapers and news is for me, the strengthening of information-sharing cooperation between television stations is an effective step towards “coherence” and the realization of systemic advantages. The era of local news stations broadcasting only local news stations is long past, and outreach of information resources and outreach of news programmes through outreach up, down, horizontal communication and cross-regional cooperation are unique advantages of the television media。
There are two main types of communication platforms for television news. The first is horizontal exchange cooperation. The city television news collaboration network, with guangzhou as the secretary-general's station, and the china television news network, which is led by shanghai, have continued to grow to meet the needs of local stations to expand their coverage. These networks are coordinated by local and municipal television stations, which have obligations to provide their own news programmes to the network, as well as access to local news programmes from the network. The means of transmission have evolved to network and satellite transmissions. Such cooperation needs to be further developed and strengthened by the formation of news collaborating organizations at various levels (e. G., county and city level), in various professions (e. G., economy, rule of law, agriculture, etc.) to accommodate the needs of different types of television stations and various television news programmes。
Another category is vertical extension. For example, the public channel jiangsu has launched the public news network, the joint broadcasts jiangsu and suzhou television, which broadcast news on the five prefectures and cities, and the well-known television stations have organized collaborations between townships and townships to broadcast news from the townships on the regular news programme. The second set of economic news bulletins, entitled “the assembly plant for economic information and the processing and dissemination of information resources from within and outside the country, from inside and outside the channel”, explains the purpose and methods of such cooperation。
Iii. Focusing on audience participation
People are the most important feature of television news, especially people's news. The news threads come from the audience and from the public. This is an important aspect of the outreach of news programmes and is a fundamental exercise。
A good news story, closeness and freshness are indispensable to the audience. With the growing influence of the new television concept of “audience doing programmes” in the television press, audience participation is gradually increasing. The information age has led to a shift in media structures towards “audience participation”, which is a challenge and an opportunity for traditional television media, and which cannot be avoided by making good use of it to involve audiences in news. The benefits of audience participation are evident in the fact that television stations have access to the most fresh materials in a timely manner; in order to increase the attractiveness and competitiveness of programmes; and in the interest of the viewers in keeping the columns active, increasing their visibility and satisfaction. Of course, the information and materials provided by the audience may not necessarily be directly part of the news programme, but are also screened and processed by the media。
The audience's participation in news programming can largely be achieved through the media's distribution of hotlines and the development of information platforms such as microblogging. The news was very fresh when the enthusiastic viewers sent the information to the news media as soon as they discovered it, and the editors sent journalists to the scene immediately after screening it。
In addition, news programmes can directly use photographs or video material taken by the audience. With the improvement in the quality of electronic equipment, in case of a road emergency, the general public is well placed to take photographs or videos with their own hands in order to obtain live images that are not available. These materials are used in television news programmes to compensate for the absence of journalists from the scene or their inability to get to the scene in time for the absence of live images in the event of an emergency。
In order to channel the enthusiasm of the audience, an award for reporting threads can be set up, a sub-column of audience participation can be set up, and programmes can be broadcasted with images and videos taken by the audience。
Iv. Increased information on services
In today's increasingly fast-paced life, the service function is undoubtedly a resource for television news programmes to meet audience needs and enhance competitiveness. You can set some fixed columns (subbars). The popular news programme, today's news, has established permanent sub-items such as “today's weather”, “road news”, and “treasury point”. The “road report” mainly reports the road review and tomorrow's road forecast from last night to today; the “fiscal point” reports the stock prices and information of local listed enterprises, as well as the price of the money, the silver price, the exchange rate of the renminbi against the united states dollar, the euro and the yen。
In the event of major events closely related to the lives of the population, such as catastrophic weather, early warning of natural disasters, re-routing of roads, power outages and water outages, the coverage of news programmes should be increased。
Many local stations have special “help” programmes, such as the suzhou station's help for you, the often well-known station's help for you in dreamland, which range from policy advice, documentation and tracing to solving life problems, to helping migrant workers to get paid for their work, and to mediate general disputes. The “help” type of programme, named after the moderator, focuses on helping team development by including other journalists in the help programmes and involving interested members of society. Innovative and breakthroughs in form and in the news media, such as journalistic experience, continuous reporting, documentary techniques, and further enhancement of the visibility of the news through attractive scenarios, narratives, fast or slow lenses with music, can be used。
(standard radio and television)
