Qingdao city, in response to weak brand influence, weak policy awareness and lack of resources for developmentInkThe market supervision authority, spearheaded by the party's branding, has innovatively launched a series of “the mini” viewers, bound by cartoon ip, the new media, cutting in from the “mini-cut” to the “last kilometre” of service to the “mini-specialist” and exploring a party leadership optimizationBusiness environmentAnd the path to enabling micro-economic development。
Precision breaking the question: building a “crystals bridge” with ip thinking
This means that there are 206. 5 million individual entrepreneurs in the mok district, accounting for 72 per cent of the total number of operators, and because of their small size and limited resources, it is difficult to translate quality products and services into market competitiveness. In order to solve this dilemma, the mok region's “small-minded” party-building work actually combines the “on-call” party-building service concept with modern modes of dissemination, creating a dedicated service ip-i. E., mini, carefully crafting a series of “i. E., micro” watch shops, focusing on “specialty new” individual businessers and “light-light shops” in the jurisdiction in the form of “on-site visits + story-telling + policy readings” and displaying the unique products, legacy and business stories of small and microbusinesses。
It operates on the principle of “first-in-first-in-first-in-first-in-first-in-first-out”, using a combination of field visits, questionnaires and discussions. “this field, launched by the market regulatory authority, has been very useful in getting the attention of a large number of citizens and consumers by introducing my shop's development history, specialty products, and access to honour and address telephones.” according to the owner of the shop, the shop owner of the mit. Since may, eight feature programmes have been launched with precision, reaching more than 12,000 audiences and becoming regional consumption hotspots “windwards”. This “small and beautiful” mode of dissemination has benefited three parties, both by providing low-cost communication to businesses and by providing easy channels for consumers to discover their local characteristics, and by bringing functional sector policy services directly to business owners。
Multi-dimensional capacity: breaking the “middle barrier” to development with a full chain of services
The mok district, with its focus on the “i. E., micro” watch, has built a “research-advocacy-help-party” whole-chain service system that promotes a shift from “passive response” to “active empowerment”。
"access" for needs mining. The visits were synchronized with the “three questions”, which provided first-hand information on precision assistance through the establishment of a “demand, response, back-visit” management mechanism for cross-cutting issues such as branding difficulties, narrow access to finance and weak compliance. “practice” on resource linkages. To act as a bridge between individual private-sector associations and the establishment of the alliance of services, known as small and small, which is targeted at resolving business demand lists, 27 cases of difficulty are addressed through a series of projects and 8 specialized services have been provided to more than 270 businesses. Seeking “deep” in party leadership. (d) to promote a deeper integration with the party-building process, to establish “party-building points” and to place party-building mentors to provide professional guidance. The development of a “good faith alliance” for neighbouring businesses is facilitated by feature stories of good faith business. The creation of the mok garment party's brand, mok trade road, became the example of a regional “small professional” party。
Enabling power: “big up” business environment with small cutters
The “i. E. Small” shop is based on a “small cut” and has achieved “great results” in terms of stimulating market dynamism, optimizing the business environment and building development synergies. Stereotyped communication has effectively led to increased business efficiency by bringing into the public domain a group of “invisible” businesses. The average number of reported businesses increased by 32 per cent and turnover by 28 per cent. At the same time, the effect of the column's “i. E., ink-characterized business” has led to a 15 per cent increase in consumption of specialty foods, handmades, agricultural products, etc。
The business environment continues to optimize, with a significant increase in “accessibility”. Through “three-manage” and chain-wide services, the demand for finance, approval, training and so forth has been reduced by an average of 40 per cent, the satisfaction of market-based regulatory services has increased significantly, and the “drop-down” services have strengthened the confidence of businesses to develop. “the more than 10 party members in our market have formed volunteer teams and have taken the initiative to participate in the party's construction of the communist + public service, creating a good ecological `party leadership, industry self-regulation, common development'.” zhao foreign army, head of the ink wholesale market, said:。
The mok region insists that party leadership be combined with market patterns to break service barriers through ip-based transmission, to decipher development challenges through precision-based services, and to stimulate internal dynamics through regularization. There are now 20 “minority” party-building points, over 60 party-building mentors, 10 party-building model shops and a shift in party-building from “physical coverage” to “effective coverage” to “red engine” for high-quality development in small economies. The next step is to continue to deepen the branding of “i. E. Micro” services, expand coverage, improve service accuracy, increase party integration, enable more microentrepreneurs to thrive in party empowerment, and provide replicable and replicable practical experience for regional optimization of business environments. Wang shin shen liu
