“when ambient temperatures are much higher than our standard, can our air conditioners still work robustly? High-temperature weather will test the operating air conditioners and the results will have a positive or negative impact on our brand.” on 23 august, at the china air conditioning industry summit forum, held at 2023-2024, the secretary-general of the chinese national electronics association, wang lei, stated that air conditioning market sales had fluctuated considerably in recent years and that short- and medium-term market behaviour should be accompanied by a technological reserve of products, especially in the context of global warming and extreme weather events, where air conditioning was shifting from being an option for increasing the comfort of the living environment to being a user-friendly and a demand-driven product in extreme hot weather。
According to the editor-in-chief of china's national electricity grid, the domestic retail volume of air conditioners was only 23 million in 2004, compared with more than 50 million in 2022; in 2004, our air conditioning exports amounted to some 22 million, and by 2022 that figure stood at 62 million. In 20 years, air conditioners have also been transformed from consumer products of choice to products of choice in our households. In his view, the process of climate change, as an “eating by heaven” air conditioner, would be profoundly relevant to the future of the industry. China's air conditioning development is still “on the way”, and he describes four main factors affecting the future of the industry: population, energy, technology and climate - air-conditioning enterprises should start from the above-mentioned points and think about how to better face and prepare for the future。
At the meeting, zhao meimei, assistant president of the oviyun network and director-general of the research and innovation department, conducted an analysis of air conditioning market performance in the first half of the year. As far as the domestic electricity market is concerned, the total retail value of household electricity increased by 4. 4 per cent in the first half of the year and the retail value of air conditioners increased by 19. 5 per cent during the same period, but after removing the air conditioners factor, the sector actually experienced a downward trend in large volumes, which could be said to have contributed to the growth of the sector by itself. But this has also caused some overdrafting of the demand for the new cold year 2024. Zhao meimei believes that the air conditioner rate of increase in the second half of the year has entered the narrow zone and that the air conditioning sector is expected to grow by approximately 9. 1 per cent throughout the year。
In terms of channel-specific performance, the total retail volume of air conditioners in the first half of the year reached 3. 727 million units, representing an increase of 18. 8 per cent over the same period, with a retail volume of $13. 2 billion, or 19. 5 per cent over the same period; 2,129 million, with a high volume of online sales, representing an increase of 33. 0 per cent over the same period, with a retail volume of $6. 62 billion, or 35. 8 per cent over the same period; and 1,597 million, with an increase of 4. 0 per cent over the same period, with a retail volume of $64 billion, or 6. 4 per cent over the same period. It can be argued that, while taking on the expansion of the industry on the line, the bottom line becomes the main battleground for enterprises to push for new ones. She mentioned that the air-conditioning market had increased at a five-year high in the year 2023 in cold-year calculus。
The breakdown of the market shows that the k-type consumption of air conditioners is still more pronounced, with increasing demand at the higher end of the user spectrum, while demand at the lower and middle end constitutes a “universal majority”. However, even at the lower end of the k-type curve, the user's pursuit of the product is moving from a “value for money” to a “price for quality”, and the upgrading below the grade is an industry trend. In terms of industrial upgrading, new outlets, such as healthy debacterialization and new winds, are becoming the winning weapons of the enterprise's higher product premium, while the demand for subdivisions, such as functional integrated products, large stand-up machines and central air conditioning, embedded solutions, kitchen air conditioning, and so forth, is gaining ground. Overall, the demand in the cold year 2024, despite overdraft pressures, has long been characterized by a normal cycle of circular development。
According to the world meteorological organization global climate state 2022, the last eight years have been the hottest years since full meteorological observations were recorded in 1850, with global average surface temperature in 2022 being 1. 15°c higher than before industrialization (1850-1900). The senior engineers of the national climate centre have made it clear that climate warming is increasing the risk of a high global temperature wave, which will be high or normal in the eastern part of the country by around 2030。
The transformation of product roles is reshaping industry's growth mission and social responsibility. Zhang xu, deputy director general of the ministry of technology for the advance of air conditioning, mentioned that in the past, air conditioning had been primarily studied in the industry, while the impact of air on users had been overlooked. Through user-friendly relationships, sealine letters had uncovered the multi-dimensional air management factor of air conditioning, making the product a “temperature, wet, wind, clean, oxygen” household airkeeper. For example, the warmth of human body comfort, which can sometimes be created by reducing room humidity without temperature, has been the subject of the development of a warm, wet dual-control technology to create a more comfortable environment by increasing dehumidisation rates while keeping the temperature warm。
The director of the casady air conditioner brand indicated that hale air conditioner, based on user demand, had independently developed the revolutionary green technology of variable diversion, transforming a single fixed refrigerant stream into flexible variability through the redesign of traditional refrigeration systems, maximizing the heat-making effect of air conditioning, achieving efficient cooling and energy-saving savings. It has been estimated that hale-cooled flow air conditioning, which applies variable-diversion technology, saves more than 400 degrees per year. The carbon-emission formula for household electricity is calculated to be equivalent to 0. 5703 kg of carbon dioxide per once saved electricity. For each tree (as in the case of woody trees) the annual carbon sequestration of 13 kg is calculated, the annual saving of hale air conditioning is equivalent to 20 trees。
The event was guided by the china national electronics association and hosted by the china national electric network, with the participation of the air conditioning enterprises, such as ox, casady, ion, gmcc & welling, haile, hailey, hae-shin, commander-in-chief, kangja, mibo, mei bong-bong, american, matsushita, tcl air conditioning company and the upper parts and components enterprise, as well as kyoto house of electricians and know-how. (clattering)
