At the end of august 2020, grandsy launched an offer against whitampoo (china) inc. If everything goes well, then in 2021 grant will become the controlling shareholder of heife. This is a matter of rapid concern in the washing machine industry, which has long been missing. More interestingly, in the area of washing machines, the topic has become a matter of discussion。
Logically, when grantes was the “starter” of a 999-dollar roller washing machine, or the preferred self-made company for the core parts, his third generation leaders are now committed to the development and application of chips, while wyomingura has been in a profitable position in the chinese market, along with the dd power company's own plant – it is the industry's guess that if she were to enter the main washing machine, grandsy would have substantially reduced the price of the out-of-pocket and purchase of washing machines, such as dd machines, thereby triggering a price war in the field of direct-flow machines, where the washing machine industry can still sustain profits。
While it is true that such tactful speculation cannot be followed up, it reflects the extreme sensitivity of the washing machine power company to the price of the current current machine, which is the only one that currently has some profit, and the firm sales manager's clear indication that the price war on the current power machine is imminent。
The whole market was hit by the epidemic
Prior to the new coronary pneumonia epidemic, the washing machine market had been growing at a low rate for seven years and had been growing at a low rate, dominated by stock-for-news, since the end of the electricity policy. This has not only left the market pattern of washing machines unchanged, but also its upstream core parts — the washing machine power industry — little to blame, all of which has been changed by the outbreak。
According to multiple data collected by electrician journalists, during the first seven months of 2020, china produced about 35 million washing machines, a decline of 10 per cent over the same period. This decline in washing machine production was accompanied by an overall decline in machine sales. In the first seven months of 2020, the total output of washing machines was 60 million, a decline of 7 per cent over the same period. Of these, domestic sales were about 35 million, a decline of 13 per cent over the same period; exports were about 25 million, an increase of 2 per cent over the same period。
While the decomposition rhythm of the washing machine was quickly restored after the outbreak had been effectively controlled, the demand for internal order orders for the washing machine did not reverse the expectations owing to the continuing decline in the market for retail internal distribution terminals. At the same time, the exit of washing machines has not increased significantly, as families abroad, such as refrigerators, have just had to pull in the event of an outbreak. In the current situation, the market for washing machines is expected to grow at a very high rate throughout 2020。
In this harsh market situation, most washing machines have experienced a significant decline in the size of their production and distribution, but some have also experienced negative growth。
In january-august 2020, for example, the lead company, wedding, achieved a total sales of 1. 5 million washing machines, of which 11 million were sold internally. Due to the rapid recovery of output after july, the wyling electric power plant is expected to have a total sales volume of 34 million units by 2020, an increase of 6 per cent over the same year。
After many years of consolidation of the pyramid power, the zhuchuir electric power plant received the harvest of the washing machine market. In the light of the need for a whole-of-the-horizon mechanism, the pyramid power plant has been endowed with a completely new production system, marketing structure and a fully synergistic research and development resource. At present, the zhuchure power plant has achieved full coverage of the product types of the washing machine, namely dd, ddm, bldc, which provides a rich supply of direct-flow products on the market. This has also made the zhuchuir electric power plant another plant with positive growth under the impact of the 2020 epidemic。
Nidko is also a brand of reverse performance in the epidemic. Following the successful acquisition of enbraco in 2019, nedco has fully strengthened its global electrical operations, and its excellent straight-flow products have finally been able to wait for a rapid increase in chinese market demand. In 2020, nedko's internal and external distributions increased by more than double digits。
Direct current power market burst, power technology upgraded
In fact, it is critical to analyse the reasons why firms are able to achieve negative growth in the impact of the epidemic。
Electronics journalists have received clear feedback in their communication with many washing machine companies: the washing machine market has been in a period of stock-for-new demand-for-use since 2013, extrapolated from the 7-10 years of use of the previous washing machines, and new washing machines purchased since 2013 have reached a new node. In the retail market for washing machines dating back to 2013, rollers are in the popular stage, and consumers in this period have made silent, energy-efficient, smart-controlled products very clear in the upcoming new demand。
Straight flow frequencies are the core type of technology that corresponds to the trend towards structural upgrading of the product. In other words, direct-flow products, whether dd or bldc, are recognized as the direction of power at this stage of the washing machine power plant。
In the case of the wearing electric power, for example, it is gradually increasing the share of direct-flow electric power products and reducing the share of serial-strength electric power products, which will increase to 40 per cent in the future. This means that the total number of direct-flow products from the wedding electric will soon exceed 15 million. The gmcc & welling advanced research centre in shanghai, which is involved in the preparation of the washing machine technology road map, has stated that most enterprises face the challenge of further breaking energy efficiency and achieving value for money in the light of current developments in the domestic washing machine power industry. In the future, the washing machine industry should focus on straight-flow and drive-control research, as well as on underlying machine research, to achieve efficiency-reduction breakthroughs at source. In 2020, wing made a welcome breakthrough in roller bldc electric vibration inhibition technology, application of nationally produced electrical control devices, washing machine smart perception technology and multi-power drive technology。
In a situation where firms with the technological capacity to expand the power of the washing machine's direct flow machine are able to work together, this “high-end product”, which once had a certain level of profitability, is bound to face intense and widespread competition, and in the light of the bidding for the whole washing machine plant, cost reduction and price containment remain the first option in the context of the downside market. That is to say, the product price bastion of a direct power generator has ceased to exist and price competition has begun。
It is worth mentioning that the direct dd or bldc technical route choice, which the industry has continued to explore in previous years, has been put on hold because of the lack of clear answers. Although the former d. D. Direct-discretion generators represented the marginalization of the enterprise lg and the ocean ocean, the direct-discretion programme of the d. D. As the global lead business owner of the washing machine, and the successful application of the products of the f. I. P. And the z. D.-held hel power plant to various types of washing machines, maintained the technological competitiveness of the d. D. The bldc programme, represented by the united states system, also received satisfactory feedback from the market, so that the two direct-flower programmes, represented by different types of electric power, remain in parallel。
According to research conducted by electrician journalists, the total sales of washing machines is expected to exceed 30 per cent throughout 2020. This market share is likely to exceed 40 per cent in the coming years. This is a market opportunity for washing cards at the washing machine and the electric power company。
