(id:jizhezhan)
“..Fast handsHello, old irons!"
When it's in the hands of the quick, it's a very common openingRadioWhen lee xiaomei spoke, many people were surprised to find that the "newshow" that was remembered was beginning to change somewhat。
In recent days, the news agency has launched official twitter, officialDitheringAnd the official fasthand。
Zhao zhongxiang, li zheng, all first-generation news broadcasters
Since its official launch on 1 january 1978, the news service has been on the air for 41 years. From black and white to high-level television, from national television to social media, from television news to short video, the changing times have been confirmed in this television news programme。
(phone breaking)
As china’s oldest and most orthodox television news programme, its political standing and opinion orientation determine that it will be the most serious type of chinese television programme。
Today, with the rise of social platforms and the rise of short videos, traditional television news programmes have begun to change their face, reaching hundreds of millions of audiences, as has the news service。
(press radio, official twitter)
In less than 10 days on the line, the news agency's official twitter public sign has largely maintained a frequency of four times a day, passing on major domestic and international events, with 10w+ being small case。
(phone breaking)
The official shivering on the news channel, which came on the line yesterday, started only one day, with almost 15 million fans, went straight to the top of the vibrating list of the day, and was shocked by the comments made by netizens, and just after watching a video, the fans rose by 100,000. To date, the newspress tribune has released three short videos that have been praised for over 13 million。
(phone radio)
On the same day, the official live hand of news service, which now has more than 12 million fans, released the first video of lee xiaomei's greeting, which was broadcast directly over a billion。
When you're in front of a tv camera, you're in the middle of a short video, you're in the middle of a new media and a short videoTransitionThe way。
And there's a long way to go。
In april last year, a new central radio and television station was set up on central television (ctv), central people's radio and china international radio “three stations together”。
The director of the station and the secretary of the party group, shin hae hung, stated that, with the establishment of the central radio and television station, it would be necessary to make every effort to promote a deeper integration of the media, led by innovation, in accordance with the requirement of integration and integration。
Technology is reshaping the production and dissemination processes of news messages, and in the media-wide era it has become the voice of the times to promote media integration。
In this context, the national media, including the people's daily, xinhua and others, have already begun their own search for newsMedia integrationConstruction is also under way. The late start, but wide, of the news service is a reflection of its determination to integrate development。
While there are also outside voices who believe that it is more appropriate to use twitter and twitter accounts than the closed circle of twitter, so that there can be real access to both public opinion arenas. In addition, it needs to operate in a way that is different from news。
But steps have been taken and change is just beginning。
