With the opening of this year's two-hundredth world war, the tremors have become more frequent。
After going online on the $9. 9 special, the shivering electrician got inHeadline todayApp, do everything possible to absorb more available traffic. It also brings back to public view the long-silent old mobile information client product of the headlines today。
AsByte beatThe introduction of the first app, today's headline, has been capitalized as the company's “star” product. Since 2014, it has been exploring electrician operations, and has successively set up lines such as “sold today” and “shopping”, which unfortunately have not generated much of a wave in the industry. Along with the strong rise of short video and live taped goods, byte beats left the task of exploring the electricity company's business to the shivering, which is carrying increasing electric power。
For a shivering electrician, this access to today's headline app means that it can absorb flows from the latter, clearly helping to ease flow anxiety and expand the pool, thereby contributing to the growth in the scale of the transaction. For today’s headlines, its role lies in the conductor of the tremors, as well as its live service, which has long been connected to the tremors, a product that may have been completely transformed into a guide。
Today's front page on the "shopping" channel. Business
Journalists have found that today's front page app has been on line with the “shopping” channel, which has access to goods from the shivering electrician, but the entrance to the channel is currently not clearly located. Users who enter keywords in the search box on the front page of today's front page of ap can see the shopping channel on the search result page。
Journalists tried different keywords and found that if users entered commodity keywords such as “tent”, “clothes”, the “shopping” channel shown on the page would be next to the “integrated” channel. If the user enters non-imageable keywords such as “life”, the shown “shopping” channel will be in the last place and will need to be seen on a continuous slide to the left。
In the way goods are presented, goods within the channel are presented in double falls, commodity information is presented in card and graphic form, and users are able to view more commodities down. This design is consistent with the treasure business city and is similar to the search results page for platform electricians such as the treasure cat and suning。
(left is today's headline, right is treasure hunt)
Within the channel, there is a larger number of commodities marked with “live” signs, which is clearly more compatible with the thawing electrician ecology. When a user clicks on this commodity, it can jump directly to the live vibrating booth to see it, and it can be sold directly to the purchase。
In general, the shopping experience of users within the channel is essentially the same as that of direct shopping in the shivering。
The old star product guide tool
It's worth mentioning that this is not the first time today's headlines have been directed to a shivering electrician. As early as may this year, today's headlines have been re-upgraded on the live panel. According to the announcement made at the time, the live broadcast service following the upgrade would be provided by the shivering。
Shortly thereafter, live chatter was incorporated into today's headlines. At the same time, users are generally able to see a live access point for each 5-6 image that they view on the front page of today's ap page; in terms of content, most of the content recommended is related to the electrician, which not only increases the frequency of the live exposure but also increases the carrying properties。
This upgrade is also significant for users. It is understood that users and creators can migrate or integrate live broadcasting interests in today's headline account under the rules. At the same time, the content of the vibrating account can be distributed simultaneously on three platforms: the dibs, the headlines today and the watermelon video。
In addition to this, today's front page ap not only has a live channel on line, but also has a “my order” on the user's home page in order to check the order information at the shivering electrician. And after clicking on the "more" portal to open "my services", we find that, in addition to "my orders", it also provides functions such as "shopping cars", "address management" and so on, which are closely linked to the shivering electrician。
In combination with the adjustments to the headlines today, it is more like a channel platform and has become an important entry point for the shivering electrician。
The leftover heat
This change is not difficult to understand in the context of the development of the headlines today。
Since 2014, today's headlines have begun to explore the business of electricians. Initially, in 2014, it launched the “today special” channel, which directs third-party electrician platforms, such as skycats, kyodong, and the "kyoto plan" two years later, which is still the main channel for kyoto。
In 2017, today's headlines have been placed in the wallet service as a “sure-buy” business, and users can complete their purchases without jumping off external links; today's headlines' own flow is deposited within the app, reducing dependence on the outside, compared to previous lead roles. The following year, the “sure buy” was upgraded to a “value point mall”, and today's headlines have even customized an ap “value point”, which is considered to be a product with a large number of labels at a price。
However, in an environment in which electric operators are well organized, today's front-line business landscape and related products have not generated much of a wave, and there has been little success in the exploration of electric operators ' operations. As the late-starter of the byte system, the tremor became a “black horse” with the strong rise of short video and live feed, and the main position of the electrician business was transformed from today's headline to a tremor, which led to a wave of restructuring。
In 2021, after the new byte beat of the ceo, you re-engineered the main lines of operations, and in november of the same year it issued a full-time e-mail announcing the organizational restructuring, introducing the buiization of the line of operations and creating six business blocks: shivering, big education, flying books, volcanic engines, sunset and sunset and tiktok. One of the most significant adjustments is the integration of today's headlines, watermelon videos, search, encyclopedia and vertical services in the country。
This means that the headline and the shivering move from a horizontal to a subordinate relationship. The two then began the path of business integration, which has recently taken place at the electrician level。
In response, industry believes that the headlines of business have been weak in recent years and have gradually been marginalized within the byte system, moving almost from a “gel” to a “discard”; today, it may be possible to create some excess heat for the byte electrician。
The view was also expressed that cooperation with the shivering electrician might be a rare opportunity for headlines today. If they can take advantage at the content level, a “global interest electrician” combined with a shivering electrician can kill a trail of blood in the electrician track。
