Creative products never lack markets. Likes its industrial aesthetics and design sense, every new product release has advantages that no other child has. The product itself is more topical than anyone else。
By contrast with many consumer digital manufacturers, dyson did win with products. And behind the good products is a huge investment in r & d, and the following is a comment from readers:
I went back to bloomberg's interview with dyson's father and son, originally because james dyson had made a vacuum cleaner with a cardboard, then spent 15 years turning it into a product, and then, by his own means, marketing, selling and manufacturing, and fighting a big american company that had copied the product for 10 years. I am impressed by that。
I, a male editor of the young tiger sniffer group, was very moved to see dyson's product. To buy a blow-blower and feel like i don't need it, thanks to tiger's snuff work, i'm not bald, but my hair is dry, i want a 60-year-old dyson light, but i'll be home in a year, and i'll be out of the world when i buy it. The only dyson equipment in the family was the v8 vacuum cleaners that my mom used to use, the market had a lot of vacuum cleaners, the performance parameters were even similar to those of dyson, but only dyson's vacuum cleaners, which you wouldn't bother to study, bought so much that you would never regret, like my mother, that you used to spend the savings of middle-aged women, and thought that dyson's vacuum cleaners were expensive, but they were good to use。
In keeping with the cut-off method of creating demand without need, i had dyson's cleaner hp04, which took almost three months to share my experience。
In fact, as an indigenous boy born in beijing, i'm a little less concerned about the quality of air in my environment, and i'd rather not wear masks when many of my colleagues talk about haze change, because i'm more tired of wearing masks than the air. The hp04, when it comes to this heater, attracts me more than it really is。
Air quality was a problem in the early winter of beijing, but the cold in the house when it was not heating was a big problem. It was too cold to go home and get up in the morning. But i estimate that the southern readers are more aware of the cold, and that i had a month in guangzhou that year, and that, although it was easier to enjoy good food than when i was at work in beijing, the occasional rain and the lack of heat in the house really made me think about home for the first time in 20 years。
Dyson dp04, fully known as dyson pure hot+cool hp04, actually has a simple understanding of its functions by name, pure for purification, hot+cool for cooling wind. It's not hard to understand the principle that large areas of indoor air are being inhaled from the air below hp04, filtered through the filters, ejected clean air from the upper vent, and if you need a warm wind, heat it up inside the machine. And the sensors inside the fuselage also monitor the environmental quality of the interior, showing real-time changes in indoor air on the machine's own led screen, and you can connect your mobile phone to the hp04 remote control and see how air quality is in the home。
It's not really hard to do it, but it's very hard to do a cooler with a purification function, so it's really hard to do all the "monitoring," "purification" and "ventilating"。
It is necessary to ensure the accuracy and efficiency of surveillance, as well as the functionality of fans, which can contribute more effectively to the diffusion of clean air indoors, how to concentrate these functions on a single product and how much did dyson invest in what appears to be a simple product principle after i visited the laboratory at dyson headquarters。
Or are we going to break all the functions and start with a detailed use experience? The fuselage design is also the typical style of dyson's wind product, which is inside the body, outside is a leafless vent, and when it is required to warm, the purified air, when leaving the ring, heats the house through the ceramic plate at the front end of the windring. The characteristic of ceramics is that when the temperature rises, the conductivity decreases to ensure that the machine does not overheat. When used, even after two hours of heating, it accidentally touches the edge of the vent and does not cause burns. Cold wind mode, you can use it as an electric fan, not to mention it。
The side of the airframe also has a proliferation vent, which can be adjusted by remote control or mobile phone app, as the front wind is more like an electric fan, the wind will concentrate on the front of the machine and the wind will be faster, while the back wind will correspond to the diffusion function, which will better drive indoor air flow, allow the overall temperature in the house to rise faster in the heat wind mode, and make it easier to increase the efficiency of indoor air flow and improve the purification of the indoor air。
While wind vents are primarily wind-blowing functions, it is also important to facilitate the movement of indoor air, with many cleaner products having only a simple vent function, simply releasing the pure air, which can easily lead to the problem that the air in your house appears to be clean through sensors, but in practice the cleaners only cleanse a small part of the air around themselves, and the air in the rest of the house is largely mobile. This fatal weakness is something a lot of manufacturers do only for purification. However, during a visit to dyson's laboratory, they focused on this segment, where they would place multiple sensors at different locations in a laboratory room in order to ensure that their products could effectively cleanse the various corners of the house。
This is also an important reason for dyson's combination of cleaners and wind machines, which, on the one hand, would have been a powerful wind machine, while on the other hand, the better diffusion capacity of wind machines would have helped to improve the overall efficiency of cleaners。
In addition, hp04 has two layers of filtering, active carbon is used to absorb adhesives, formaldehyde of furniture, volatile organic compounds, etc., and h-13 hepa filters are used to absorb harmful particulate matter from pm 0. 1-pm10. Dyson hp04 is three times more active carbon than the previous generation, and is capable of adsorbing more harmful gases, which is an abstract concept, so dyson made a led screen directly on this device to show real-time household air data. And in app, a more detailed explanation of the effects of these gases on the human body。
In addition to temperature and humidity, in air quality, dyson selected the more critical air indicators pm2. 5, pm10, voc and n2o. There are currently three brands of cleaners and a single sensor to measure air quality indicators in my family, and it is difficult to assess which is correct, but dyson's test values are often the largest and the fastest-changing, and even when it's in use, air quality in the home makes you look “a little scary”. When i interviewed dyson's engineers, i asked that question, and they responded to me by saying that since dyson had to perform air quality monitoring functions, he had to be as precise as possible, so that it would be meaningful for purification。
The filter technology has been closed, and there are few details about how dyson is investing in the experience, and when he visited dyson, they showed us a comparative test to show that the filter used by dyson hp04 is indeed effective and of good quality, and that the filter's air density has been tested extensively, because if all the edges of the filter are closed, you cannot guarantee that the filtered air is clean. Most of the current air cleaners are in fact well-used, but not enough filter containment。
As far as purification efficiency is concerned, i'm personally aware that the led screens and mobile phones can be monitored in real time, and when the air cleaners are turned on, they can see the air in the house optimising, fast, and there's a map of air quality in the house in dyson app, which i post for you。
In order to ensure that the two seemingly non-batable functions of air purification and winding can operate efficiently and steadily, dyson has made many seemingly unreasonable investments in the business community at the consumer digital plant, such as the gratuity-building noise laboratory and the electromagnetic shielding laboratory, so that each of his adjustment products can be tested immediately, without having to go to the open third-party laboratory to schedule tests and delay progress. In previous media interviews, dyson had also disclosed that investment in r & d per week was £7 million, equivalent to one third of post-tax earnings, and that companies had committed £2. 5 billion for new technology r & d and the opening of technology centres. R & d products are a large number of inputs, and the quality and utility of the products are a large number of test inputs。
For the first time ever, the hp04 machine has given me the habit of using air cleaners, and in order to ensure that the whole machine is actually in line with the current chinese user experience, dyson has made many improvements at the product level compared to the previous generation, such as the ability to connect directly to remote control of mobile phones, and to clearly demonstrate the air quality of the external environment and your home environment on the interface to facilitate your assessment of the need for a cleaner. A led screen was added directly to the machine to visualize the efficiency and state of machine purification, and in fact my mom was completely free of mobile phone manipulation, using remote controls and screens on the machine to manipulate the entire function, and to understand the current purification results. In china, you can also connect with the skycat elves via mobile phone app so that you can control the purifier with smart speaker。
But there's no perfect product, and dyson hp04 has a problem with me. Cleaning up efficiency, i don't know, but there are a lot of things that can be optimized about a cell phone connection, if you want to know the air quality of the current home outside the house through app, which usually takes one to two seconds to connect to a machine network, and even at home, when hp04 is connected to a wifi network, controlling hp04 through a mobile phone app, which can be somewhat delayed, makes it sometimes more difficult for you to determine if you're working and wait for feedback from the machine to exit。
It is also suggested that, although hp04 is highly efficient in purification, it is essentially purified or made in enclosed spaces. If you keep the air cleaners on, but close the doors and windows, the co2 concentrations in the house will increase significantly after a while, causing a sense of dizziness, and sometimes open the windows, because the air is clean, but the co2 concentrations actually affect your breathing inside。
The previous visit to dyson headquarters also left some impressive details。
There are many young engineers at dyson headquarters, on average, under 30 years of age, in order to absorb the creativity of young people as much as possible. Dyson is building a “dyson university” at headquarters, where 30-40 high school graduates will be brought here every year to attend university courses, and who will be involved in the day-to-day work of dyson in the course of their studies. In fact, the project has been going on for several years, and the reason for building a physical campus on the side of headquarters is to be used as a pool of talent。
Despite the large numbers of young people involved, dyson's technological advancement was relatively conservative, with about 20 years of research and development in the core motor technology, and about 10 years of research in the air current technology, so that when he had a steady grasp of the core technology, dyson would study the design of the product. By and large, on average, dyson brings about 15 new items a year, perhaps just an upgrade or adjustment. At the same time, almost 40 r & d projects are under way each year to ensure the speed of product renewal。
So you see, creativity is important, but product stability is equally important, and that's the cornerstone of corporate survival。
In this company, engineers are also designers, and from the products that are being produced today, it can be seen that functional and design beauty is at the top of the industry, rooted in the soul of the company. Two years ago in shanghai, i interviewed james dyson, the founder of dyson, a 72-year-old old man who took up dyson's blow-blower and gave me a lot of details about his product design。
It was normal for the founders to remain enthusiastic about their cause when they visited dyson headquarters the previous time, but it was rare and valuable for them to be able to reach out to the company at such an advanced age to understand the progress and design of each product。
And in business form, dyson today is not just a domestic power company for vacuum cleaners, but a product-driven technology company that makes vacuum cleaners, makes wind blowers, curls, chillers, lights, and has even formed a team of 400 people who have gone into the development of electric vehicles。
In china, there are still a lot of people who think that dyson’s products are too expensive and easily copied, but for dyson’s research and development, the giant’s research and development inputs are unscathed, and creative designs and products are never short of consumer bills。
