It has been more than a decade since the launch of the ads by mao tai tai, which began in 2002, and has been in place for more than a decade. In 13 years, kenancheng won the billing bill, at a price of more than $600 million, which is not expected to be too high for other channels, compared to the ads on the news or weather forecasts。
1. How much do you want to see the company's branding
On 18 november, the yangtze commercial newspaper reported that the central television channel's 2016 gold resource advertising conference in beijing had been the focus of attention, following a fierce bidding that had resulted in wang jiely having spent $96. 5 million on the first 10 seconds of advertising in the post-platform version of the news bulletin, which had been dubbed the "first prize". This is wang jie's "open-door red" in 2016, after winning the 2014 bid, once again he was strong enough to watch the first bid and continue to lead the cool tea market
Two. How much for a second
Everyone knows the ads are expensive. Prices vary greatly from channel to channel, for example, when advertising charges are most expensive. Advertising news spots and weather forecasts at around 7 and 7. 30 a. M. Per day is the most expensive period of time for the entire public view advertising campaign, especially during the forthcoming ten seconds of the news bulletin, which is a single inch of light and money. During this period, ads have been “dominant” by a super-proprietor company, mau tatsuya and mau li
It has been more than a decade since the launch of the ads by mao tai tai, which began in 2002, and has been in place for more than a decade. The ad is well known, and it can be said that mao's news broadcast was deeply rooted in chinese hearts. Press reports indicate that mao will pay as much as $1 billion per year for advertising for viewers, and if this data were true, it would cost close to $3 million per day for advertising on central television。
It is because of the high cost of advertising that concealment is also full of profits, with central television now spending more than $20 billion a year on advertising, which is the top of the country's major television stations. Every year, the television channel holds a call for tenders and produces a “plaint king”, the first of which was a dinner in kong in 1995, at a price of over $30 million. Two years later, in 1997, it would have cost more than $100 million to become a central television billboard, and in 2013, kennan chun won the billboard billing, at over $600 million。
This price creates a historical record, and there is a time period when advertising fees are very expensive, in spring and late. With hundreds of millions of viewers worldwide watching the spring festival party, the brands are the best promotional time, so they will not be allowed to throw down heavy-dollar ads, and all those who can buy ads at this time are big businesses, and america and gwigs have bought ads at this time. Advertising costs for other channels are not estimated to be too high compared to advertising for news spots or weather forecasts。
