Many companies want to beXinhua networkWaiting for a paper to be sent to the press to promote the business, how do you expect to be in the service of xinhuaChinaWhere's your contribution? Here's what we've got for the media to shareAttentionTo help businesses better finish their news articles。
I. Submission process
1. Careful selection of topics
• selective principles: select content that is consistent with the subject matter of public media, such as xinhua network, and ensure that content is newsworthy, time-bound and reflects social hot spots or policy orientation。
• market research: to understand recent media coverage priorities and audience interest in order to better position the subject of the manuscript。
2. High-quality written contributions
• content requirements: to ensure that the content of submissions is true, accurate, objective, in-depth and analytical. At the same time, language must be clear, fluent and in keeping with the rules of journalism。
• format regulation: adjust the number of words, titles, paragraphs, pictures, etc. Of the manuscript to the requirements of the official presentation requirements such as xinhua network to ensure that it meets the aesthetic standards of the media。
3. Finding a channel for contributions
:: official website: access to official websites, such as xinhua network, to find input guides or contacts. Some media may have a dedicated contribution system or mailbox。
• social media: official social media accounts that focus on targeted media, such as microblogging, twitter public, etc., sometimes publish contributions or receive direct contributions。
Submission of communications
• online contribution: if the media provides an online contribution system, fill in the relevant information and upload the text as indicated in the system。
• mail contribution: the text and information about the author's profile, contact details, etc., are sent by mail to the media-designated contribution mailbox. The subject of the mail should be concise, indicating the type and subject of the written text。
5. Pending review and feedback
• patience: after the submission of a submission, patience will be required for media review. The review cycle varies from one media to another and requires patience。
• pay attention to feedback: if the manuscript is used, the media will inform you and schedule the release time; if not, some media may give feedback to improve it。
Ii. Notes
• ensuring authenticity: the content of the writing must be authentic and not exaggerated or misrepresented。
• compliance with norms: following the basic norms and ethical norms of journalism and ensuring the quality and taste of written texts。
:: timeliness: press releases need to reflect the dynamics of social hot spots and events in a timely manner and ensure timeliness of content。
:: copyright issues: ensure that the contents of the manuscript do not infringe upon the copyright or intellectual property rights of others and, if the views or data of others are to be quoted, are identified and authorized。
Iii. Presentation of press response by china
1. Selection of professional bodies
• examination of qualifications: the selection of press releases with formal qualifications and extensive experience or of public relations companies, such as the media, which often have good partnerships with a wide range of media and have a high success rate of input。
• understanding services: more detailed information on the content, price, success rate of the services provided by the agency in order to select the most appropriate service option for itself。
2. Cooperation agreements
• clear provisions: cooperation agreements are concluded with development agencies to clarify the rights and obligations of the parties, the quality requirements of the written text, the channel of submission, the timing of publication, etc。
3. Active collaboration and communication
:: provide information: complete contributions and relevant information, such as author profiles, photographs, videos, etc., as requested by the agency。
• maintaining communication: maintain close contact with the acting agency and keep abreast of the progress of contributions and media feedback in order to adjust and refine the content of the submissions in a timely manner。
It needs to be noted that even if a contribution is made through the author agency, it is necessary to ensure the quality of the contribution and to comply with the media requirements, so that the author is able to write a high-quality contribution, i. E., the media as a professional author, with a proxy service that can help enterprises to complete the work more efficiently。
