The video has become one of the popular video content patterns of the general public. However, short video production is low-threshold, participatory and fast-dissemination, which is an important channel for rural people to understand the outside world, but there are policy-type rumours that are disturbingGrassroots governanceThe phenomenon. In the context of the construction of “network power” and “digital china”, it is only through the application of the rule-of-law thinking and the rule-of-law approach, with the help of information technology forces such as big data intelligence, that we can complement the short-term video boards of the network and create a pluralist and co-regulating effect, that we can disrupt grass-roots governance at its root。
Further refinement of top-level design and legal implementation of network governance. The party's 19th report introduces a new assertion that “scientific legislation, democratic legislation, legislation according to law, good law for development and good governance”. To gradually improve the legal regime in the area of short video on the internet and to improve the level of rule of law in short video on the governance network by developing, changing, eliminating and interpreting it. Expedite the introduction of legislation on the regulation of regulations and industry regulations, such as personal information security, management of web-based information services, and further refine the system of short video-related governance. The content, standards, procedures, effectiveness and accountability of online audio-visual programmes are defined at the legal and regulatory level to filter out bad information. Based on the different characteristics of the subject of short video surveillance and the problems highlighted in regulatory practice, the rules of implementation are tailored to identify, punish, refine the subject matter, strengthen the judicial interpretation of legislation and repeal the delayed legal norms in a timely manner. Recognition of the status of the enabling law for industry norms, as well as the regulatory role of industry norms, professional ethics and information dissemination ethics, and promotion of the fine-tuning of short video governance。
Optimizing government regulation and shaping a climate of public opinion. The first is to strengthen the position of technical instruments in government regulation, to further upgrade the intellectualization of short video governance, to strengthen the positive issue set-up and positive energy content reserve and to build a governance platform. Use of the “connection discovery, disposal, rumours” working model, first-time release of official authoritative information, end of rumours to “knowers”, integrated risk analysis assessment through data integration, timely delivery of relevant positive energy information to the public and improved public ability to detect rumours. The second is to deepen the reform of the short video surveillance system on the internet and to scrutinize violations. Actively explore effective forms of integrated law enforcement agencies in the cybercultural market to improve the regulatory system before, during and after. (c) include specific pre-video fixes in the market access conditions of the short video platform. Improving the criteria and procedures for the referral of cases in practice, and providing for timely correction of errors in information by means of filtering, limiting, stopping, removing, etc. In serious cases, severe penalties are imposed on those who use a “zero tolerance” attitude to deter the uploading of inappropriate and illegal content, and are required by law to correct the platform from the top, close the platform and revoke the licence. The third is to rob public opinion. To encourage and direct institutions such as the mainstream media and party bodies to open accounts on the main web-based short video platform, popularize legal policy in a popular, popular and interesting way, convey the core values of socialism and continue to enhance the credibility of the government. To further foster and nurture online video quality content and develop policy measures to facilitate the transition from "flow to king" to "content to king". Only a true return to content, originality, realism and morality can make a real difference to the positive effects of digital cultural products, such as short video, in efforts to disrupt grass-roots governance through rumours of governance policies。
Strengthening the self-regulation of market subjects and upgrading the chinese media culture. Governance network short video development has also required the establishment of joint regulatory matrices for platform operators, content producers, distributors, consumers, advertisers, interest-holders, etc., to form a multi-subject governance landscape. The establishment of a sound and improved system of accreditation and blacklisting, drawing on the experience of online media management abroad, and the indefinite closure of all short video platforms for violators. The implementation of the ai third review and review system, under the responsibility of the first instance, manual review and editor-in-chief, improves the efficiency and accuracy of content reviews, leading to a genuine “platform audit of prevention, government regulation and punishment” that presents china's identity in governance and promotes self-regulation among market owners。
To promote social governance and develop new media relations that live in harmony. The first is the self-government of industry organizations, which, through regulation, self-regulation and mutual supervision, reflect the demands of the industry, direct its behaviour and defend its common interests. To play the role of professional committees in guiding, organizing, regulating, coordinating and disciplining. New trade associations or alliances for short video are encouraged, autonomy norms are improved, joint regulation is introduced, and the short video distribution environment is optimized; second, citizen media literacy is promoted. The development of the short video industry is largely determined by the literacy of short video users. The fact that the short video of the governance network is indistinguishable, particularly by a large number of citizens with good media literacy, information literacy, moral literacy and rationality, requires legal literacy and responsibility education for the general public, fostering the right, rational and positive values. While maintaining the social and ethical background and carrying out the function of monitoring public opinion, the media are strengthening the values guiding the mainstream, placing emphasis on communication with the public and creating a harmonious new media relationship。
