Tiger sniffs: towards the end of 2017, competition in the game market has led to a battle of capture. At the end of the year, qq-trafter became another blast, and although the “end-to-hand” is the norm, the game has a good reputation and data, with 24-hour dau in excess of 10 million. This was also the way to finish another class of layout。
This paper is reproduced in the public name gamelook (id:gamelook news) under the original title, " hand-to-hand fighting in 2017: a full score of races and scores " 。
Towards the end of 2017, the competition for user time in the hand-to-hand market has also intensified. Whether it is the continued boom in the moba class, the mmo market's “faultlessness”, or even the tactical races, the recreational races, and the emergence of new items such as tactical warfare, the user tastes of the hand-traveling market have become more and more so. When producers finally realized the importance of competition in the market between goods, which is higher than the rivalry between the same competition, the senior vice president, ma xiaoqiao, pointed out more directly: the winner is the winner, the winning and the winning of the product, and ultimately the head。
At the end of the year, standing on the tail of 2017, the chinese hand-swap market experienced the beginning of 2014 and the rise of the 2015 ip product until 2016, when moba and mmo were half-flank, and the king was proud to ride the dust. What, however, should be used to describe the 2017 that is coming to an end
Qquaker swimming is a good option. The greatest trend in the manual market in 2017 was undoubtedly verticalization. Whether the tactical competition is for fps or for leisure, the needs of users are increasingly divided and difficult to meet. As the front product of the race class, qq-quaker swimming came online on the penultimate day after 2017. It then handed over responses that others could not complete for a year:
As of 30 december, the official announcement of the qqq traveler had exceeded 10 million daily active persons. Correspondingly, the 24-hour qquaker swimming is 10 million new, ios is number one, and best-selling is number two. We made a preliminary observation of the amount of discussion of the content of the social media platforms, such as the qq-trainer travel, on twitter, twitter, and qq-talk, during these days。
Qquaker swimming became a hot spot for discussion
The judge said, "leave it, test it, check it, draw it up." towards the end of the year, the eyes of everyone looked at the battle between the internet and the chicken-eating, taking silently the $45 million appointment of the qq-q-traveler, thundering in silence, and really winning the battle of the 207-handshower。
Of course, it's not the only one. The success of the micro-trust game, the jump, the love and the producer in the local product category were all new black horses that could not be ignored at the end of 2017. It's just that the topic of ip influence, product size, longer-line user ecology, and even industrial ecology, qq-tragger, must be an inescapable industrial topic for many colleagues next year。
It took three days for qq-q-truckers
Dau (number of active daily users) is an important indicator for industry in measuring the status of hand-travel. In the world of handwalking, dau can be described as a masterpiece, like dream west, and dau can break through millions, which is an industry myth, such as the glory of the king, such as the master of the yin-yang, and a national game. And today, millions of dau clubs have the fastest-to-be members, and the qq q-truckers have come up to the top of their predecessors: the dau was also reached, the yin-yang teacher took two months, the king took three months, and the q q trunkers took only three days。
Qqq's day-to-day active users are down 10 million
This was not done overnight, and prior to that, the three-month 45 million bookings of qq-travelers had impressed the industry. After 27 december, there was a build-up of six months of player enthusiasm and full release, such as shock: a 24-hour increase of 10 million to reach new entry targets for other head products that were completed months ago. The top of the free list in eight hours and the second in the 24-hour drop-off list have been maintained to the present. The performance of the qq-quaker may be a rethought, a race for speed, a really undervalued class。
Of course, we also wonder whether this, like many new trips, will be limited to one wave of operations. However, from the lip, there is no sign of a half-pointed ending: qq-quÉrÉes swims in taptap with a score of 8. 5, which is much higher than the number of popular trips in the current market. And whether it's an old q-car player, a game media player or a taster, we see a lot of similar words。
The taptap players are all very good at qq-q-rayers
What the hell is that
Qq-quick swimming
The product itself is always the best explanation. We can easily feel the change and change in the design of the q-q-swam, as an end-swam product。
The term “unchanged” refers to the qq-quaker swimming's inherently insistence on racing: the user's need for the essence of racing, i. E. The excitement generated by racing. And this group of originals, who traveled at the end of the year, began by insisting on “the return of the ip experience” rather than just “the return of the ip”. This adjective, which determines the reduction of hand-swam not only on the classic straight-angle track, but also on the model of car racing, music, etc., but also on the classic operation of small, empty, ground-jet, cww, and so on, does not in any way create an experiential discount due to the limitations of the end of a mobile phone. Do you feel familiar with this transplant capacity? This is how king's glory has now allowed moba to travel into thousands of homes, and all of this has been done by qqu-qu-qu-rayers, who have been known for their research and development team since the end of the tour。
The so-called “change” is designed to accommodate the trade-offs made by mobile phones. Instead of complex operations that are difficult to implement on a large scale, replace them with simpler and easier-to-hand drift operations, which can be easily completed by holding two keys to facilitate the quick mastering of new players. To that end, the game offers a large number of newer courses and reduces user frustration by providing incentives, allowing players to take the initiative to master skills and stimulate their learning desire. At the same time, while retaining the most classic speed game, the qq-q-truckers have adapted the props to the right time: the speed of the game to move away from the insolence of heroism, the creative introduction of the concepts of prop delivery, the formation of teams, etc. In the race speed class, so as to allow skill matching to deepen the confrontation between people, and between teams and teams。
Innovation and restoration are always the two sides of the equation, while qq-quaker traveling adds the same weight to both ends, familiar with old players, friendly to new players, and double-handedly captures the result of breaking 10 million dau in three days。
Everyone understands the truth, but before qq-traggers, few did so。
On the other hand, the attempt at the marketing level of qq-traft did not allow the gold sign to be covered. For example, the h5 interaction with hand q, which was completed on the screen, was launched jointly with hand q, and was even seen for the first time by many users. This is a model of h5 for a qq-q-trucker, which is more critical in drawing, operating, and even creatively, and better suited to the taste of young people than a micro-intelligence game. It's a joke that this h5 solves the thousand-year-old problem of "test first" and "test then download."。
Zhang jie's cooperation in general entertainment cooperation was an option for ironing the mood of the old player, after zhang jie was in the forefront of voting in a game study published by the qq quartet. Zhang jie's theme song, the fast, is on the line with a quick hit. And qq-tragger's crush on old players has never stopped since the appointment, and the team that loves q-q-trucks, with an animation that took 2280 hours to come, can hardly imagine a two-minute animation video that contains 3,000 frames, 5,000 manuscripts, four months to grind and 100 eggs that draw tears from the player。
For qq-truckers, everything came right, whether it was product or marketing. Faced with the accumulation of 470 million registered users of the qq bike and the vast market of over 600 million active users, the three-day dau performance of qq-travel was the first luminous note in this broad context。
Can q-q-rayers swim
This is the height that has been reached by the qquÉtroika. Where's the next milestone of qq-rayers
We need to be at the height of the game and think about it. As noted above, 2017 is a trade-off between sub-groups, while the head product in the product class is an important carrier of the carrier class。
As ma xiaoqiao, senior vice-president, said, each class has a definition, breakthroughs, followers, and only products of sufficient quality can drive a breakthrough. In the field of race speed, the true definitioner had not been born before, and the race speed class was a blue sea. The current achievements of the qq-qshowers are already helping to complete the definition of race speed。
And what it's going to do next is to turn this category from a popularly known “panel game” to a new field of “national games”。
It is not clear which vertical category will produce a new national game. Most of the industry's views are based on tactical competition, while a small part is in the form of races, tactics, sandboxes, etc。
I think it's very difficult to create a real national game in tactical competition. Not to mention the pain of changes in hand belts at the end of the fps game, according to several of the current testers of the product, are playing drumming. From mi to the wilderness. Glorious mission versus terminator 2 is at the end of the day taking the same users — those who are interested in “nicking” — who are still flowing between different products, unorthodox, and the giants have never seen the first. It is expected that the official jedi expedition of u. U. P. P. P. G. Will arrive late in 2018, and the dust of this type will be settled and time will still be available for answers。
The absence of a dominant head product gives other species sufficient window of time to nurture, rob and complete their desire to break out. And the qq-quaker swims in time, and it's not too late, and it's right in this hole。
The greater the demand from users, the lighter the way they are met, the higher the likelihood of accessing users. The two- or three-minute feature of the race speed class determines his suitability for the user's fragmentation time. The core tone of the competition, on the other hand, gives users a reason to repeat their time。
The next story is easy to speculate about, by taking over experience and nurturing in the field of electricity competition, as well as by more disaggregated user demand. Qq-quaker swimming will continue to reach users, holding on to them and completing the whole class of breakthroughs like snowballs。
Finally the winner eats it。
It is the emergence of new giants and new national games that keep the whole market alive. From the score at the end of 2017, the races have won in full, and not too far to 2018, how do the others catch up? It also takes time to give us answers。
