When it comes to nails, people's first reaction is the different types of nail polish in the beauty shop and the different style of the street. In fact, nails are also undergoing a “change” from ancient phoenix to today's nail polish and nail glue. Today, nails have become an important link in the “carry economy”. New yellow river journalists noted that, in 2022, the “dressing coats”, which could be changed as easily as they were dressed, went off and were favoured by those who loved america. In the course of the interviews, there were a number of commercials who stated that the current customization of “dermals” was hot, and that full-time work on “dermals” would be worth over 10,000 a month。
The traditional manicure approach has advantages and disadvantages, with easy-to-use “dermals”. Walk away. Red
A lot of nail shops are always seen when leisure time travels through the large commercial circles of jinan. Most of these shops are dominated by phototherapy and are able to keep colours and patterns on their fingernails for long periods of time, but they also face the disadvantages of removing trouble and changing patterns for long periods of time. At the same time, the price of a one-time experience of the manicure project varies from $50 to $100, with a cost of more than $200, usually in the form of grafts and more complex drawings。
“father nail polish can, however, be easily removed and often replaced, but the disadvantages are also clear. The nail polish is easy to drop, and the pattern and gravitation that can be made is limited.” the m. A. Wang xiao na told new yellow river reporters that consumers had always made choices between a manicure and nail polish until the “dermals” between them appeared。
“as by definition, nails are as easy as clothes. Businessers use them early to make patterns and trajectories, and when consumers have them, they only need glue on their fingernails and glue them. There is also the know-how to remove it, so that it can be easily removed with special glue. Wang xiao na introduced the easy-to-hand “dermals” which were popular with young people in 2022。
Chinan also has a tailor to wear armor, and orders can be made for 10,000 dollars a month
In the little red book app, known as the grassing platform, the key word "dermals" is retrieved to see the images associated with it. The manicure lovers show up their favorite figure of beauty, and the one made in advance looks quite sophisticated. New yellow river journalists note that cheap and easy to operate is the main selling point for “dermals”。
Ms. Tsui, manager of the “tulumnailart” store in chinan, told the new yellow river journalist that her shop had been run since 2021, with a custom-made “dermals”, i. E., different and unique “dermals” for different customers. “i get 70 or 80 orders a month, the vast majority of which are from outside customers, and i only make network orders.” ms. Xu described her current “dermal” client group as being between the ages of 18 and 35。
(photos by interviewee)
“the average price of a custom-made `dermal coating' is around $200, with a monthly rate of tens of thousands when business is good.” according to ms. Xu, “dermals” are easier to wear than traditional nails, and customers can measure nail sizes at home using leather feet, and then customize them. “currently popular are koreans, weird winds, and ins styles”. In ms. Xu's view, “dermals” are more of a costume that can gradually be integrated into the lives of the beautiful。
(photos by interviewee)
The nail industry generates hundreds of millions of markets, and the industry's people are “dermalized” responsive to consumer demand
During the interview, a number of citizens indicated that they had tried the nails. Some of the pedagogues have stated that nails can be considered “second face” and are willing to spend time, energy and money on the glorification of nails. New yellow river reporter noted that data from the 2020 china living beauty industry development report showed that the proportion of nails in the group platform's consumption orders for the beauty industry reached 17. 5 per cent. This also means that nails have become an important part of the beauty industry in our lives。
According to the analysis of china's developments in the u. S. And markets for the period 2022-2023, previously published by the a. T. A., the market size of china's mercantile sector increased from year to year in 2015-2027; the market size was 18. 548 billion yuan in 2021, representing an increase of 25. 3 per cent from year to year; and the market size was expected to reach 26. 625 billion yuan in 2027, representing an increase of 5. 5 per cent from year to year。
In the view of ms. Zhao, a worker living in the beauty industry, the red coating is a breakthrough innovation in the manicure industry and responds to the needs of consumers, with longer-term prospects for development. “consumers seek more personal and accessible services, and `dermals' just meet these needs.”
