Guided reading: always readingRadioFriends must have known that half a month ago, the old 100-year-old animation was finally changing. The new three-dimensional animated and visual effects have made a lot of people new. As one of the most authoritative news and television programmes in the country, the re-edited version of the news bulletin gave rise to considerable discussion. Next, the most important concern of the birth attendants is the need to apply for a trademark for the newsletter
Friends who often watched the news bulletin must have known that half a month ago, the news bulletin had finally changed the same old cartoons that had been on the news for centuries. The new three-dimensional animated and visual effects have made a lot of people new. As can be seen, the upgraded high-resolution news bulletin, the overall mirror style, the title of the subtitle layout, the corner sign, etc., are more in line with the high-resolution broadcast requirements and the font is more in line with the 16:9 screen。
As one of the most authoritative news and television programmes in the country, the re-edited version of the news bulletin gave rise to considerable discussion. Next, the most important concern of the birth attendants is the need to apply for a trademark for the newsletter
According to the website of the national trademarks office, it is possible to find out about the situationCentral tvOn 17 january 2002, an application was made for the registration of six “newswire” graphic trademarks, covering six categories。
Then why did you look at the fact that there was only one such graphic trademark, instead of applying for it
The main reason for this is that local television stations also broadcast news. According to statistics, there are news links in 23 provinces and municipalities throughout the country, including hunan, shandong, zhejiang, shaanxi, guizhou, hebei, shaanxi, anhui and guangdong. As a public news programme, it would be of little significance to defend rights on the assumption that they are based on the logo of “newswire” and that their main target audience may be local television stations, and that everyone is a fraternal unit within the system and that their content is mainly in the form of current affairs news. However, this is not the case in the case of other commercial television stations。
In return, it is assumed by the date of its application that it should be an abbreviated sign, similar to the one in the red box of the lower left corner of the chart, used for the 2002 edition of the news bulletin. Although the text is shared, there is a certain originality and an indicative image that needs to be protected. It is also clear from the figure below that the corner sign currently used has changed and that whether the corner sign has applied for the trademark remains to be confirmed。
Moreover, as can be seen from the above-mentioned enquiries, unlike other “fun tags”, the news bulletins were less frequent, with only six, and the six were written trademarks. It is conceivable that none of the six trademarks has been registered successfully。
The section could be upgraded and the trademark act would be upgraded. In 2016, when the sound trademarks could be applied for, it submitted the sound trademarks of the news headlines, which, like the graphic trademarks mentioned earlier, are in the six categories of 9, 16, 35, 38, 41 and 42。
However, only the sound trademarks of categories 38 and 41 were eventually registered. As can be seen, this is the category most closely related to the radio programme。
Other categories, even if relevant, were not registered successfully because of a slight weakness in relevance. This suggests that the current review mechanism for voice trademarks remains extremely rigorous。
Article 13 of the implementing regulations of the trademarks act provides that an application for registration of a trademark by means of a sound mark shall be stated in the application, a sample of the sound that meets the requirements, a description of the sound trademark that is the subject of the application for registration, and a description of the manner in which the trademark is used. This is also due to the fact that many people do not have a high level of sound recognition, so they need a professional five-line spectra or text to pass the review。
