Xi jinping has always valuedPublic informationWork. We can find answers from xi's speech on what's good news and how to do well in journalism。
Strengthening internet thinking
Research is needed to capture modern patterns of news dissemination and emerging patterns of media development, strengthen the idea of an integrated development of the internet, promote the effective integration of media resources, factors of production and the sharing of information content, technology applications, platform terminals and talent。
— statement by xi jinping during his visit to the sla newspaper on 25 december 2015
Carefully construct a foreign language system
It is necessary to strengthen international communication capacity-building, to elaborate a system of foreign languages, to play an emerging media role, to enhance the creativity, appeal, credibility of foreign languages, to tell chinese stories, to disseminate chinese voices and to explain china's characteristics。
• on 30 december 2013, xi jinping stated during the twelfth collective study by the central political bureau on the development of a soft national culture
It's where people are supposed to be
Ideology is a work of people, and where people are focused。
- addressed by xi at the national conference on advocacy of thoughts in 2013
More publicity is being given to the great struggles and hot lives of the people, more to the latest paradigms and emotions that have emerged among the people, more to enrich the spiritual world of the people, more to empower the people and more to meet their spiritual needs。
- addressed by xi at the national conference on advocacy of thoughts in 2013
Innovation focuses on the grass-roots front
Innovative advocacy efforts focus on conceptual, methodological and grass-roots innovations. Efforts are being made to create new horizons with new ideas, to actively explore new approaches to new initiatives that will help solve the challenges of the process, and to focus on innovation at the grass-roots level。
- addressed by xi at the national conference on advocacy of thoughts in 2013
Take the pulse of the time
There is a need to further strengthen party leadership in journalism. Awareness-raising and leadership must take into account the current situation. Information efforts need to grasp the pulse of the times and recognize the tasks and responsibilities entrusted to us by the current situation。
— xi jinping, " getting to the bottom of the news work " (in escaping poverty)
Positive publicityFor god's sake, spread positive energy
Consistent with the spirit of unity and stability and positive propaganda, it is an important approach that must be followed in the dissemination of ideas. To insist on the consolidation of the prevailing public opinion, the promotion of the main melody, the dissemination of positive energy and the mobilization of strong forces for the unity of society。
- addressed by xi at the national conference on advocacy of thoughts in 2013
Public opinion is directed towards the promotion of social integrity through press reports. How can public opinion be directed to “promoting”? This requires every journalist to maintain a positive profile and hold the tone of the news campaign。
— xi jinping, " getting to the bottom of the news work " (in escaping poverty)
You can't run with all kinds of ideas
It is important to be proactive, proactive and active in helping the cadres to define the boundaries and clarify the vagueness of perceptions on issues that are of great concern to them。
- addressed by xi at the national conference on advocacy of thoughts in 2013
News work cannot be seen to be undisclosed, running along with thoughts without any boundaries. Otherwise, it's a mess. We need to think calmly through our own minds and not subject to arbitrariness in the light of current social trends。
— xi jinping, " getting to the bottom of the news work " (in escaping poverty)
It acts as a conduit and a bridge
Journalists should act more as conduits and bridges to inform the people, on a long-term, patient and tireless basis, about the routes, guidelines and policies of the party and explain its ideas and views on matters。
— xi jinping, " getting to the bottom of the news work " (in escaping poverty)
