Content homogenization:News websitesOne of the major ways in which many local news sites are trying to reach out is to focus on specialty channels, brand columns, increase the availability of differentiated content and increase the dissemination, impact and competitiveness of news products. In doing so, zhejiang online, through the practice of the new media’s network of zhejiang, tells us that it is only by adhering to the precision of the original content, by insisting on multimedia presentation, mobile communication, and by doing a powerful “news+ service” that it can become more visible and valuable in the competition。
Focus on special features
Zhejiang online news network, the financial channel of the zhejiang news network, won the zhejiang news awards in 2017, and zhejiang online zheshan received the first prize for the new media titles。
Indeed, economic reporting is more professional, and how can it be both professional and good for a news site? According to traditional criteria, journalists should be groceries, as interviews cover a wide range of industries and are well understood, but not well-versed. However, such standards were no longer appropriate, and the journalists required by the modern media should be experts and have in-depth research into a particular area。
The professional background of the zheung business network team is diverse and includes studies in economics, finance, business administration, journalism and chinese literature. How can expertise be translated into professional competence? Zhejiang online has set out the objectives of “building the party's media corps, accomplishing industry experts” and has defined new standards for journalists in their professional coverage。
In order to be an expert in the industry, it is important to focus first on the industry. Applying the ad, “professional because of concentration”, only professional authority can gain the trust of the audience. It is possible to maximize motivation, initiative and creativity and become industry experts when all time, energy and wisdom are brought together in the same goal. In this way, the content of the report is likely to be high-rise, shallow, thought-based and warm。
Focus on business. Based on the content of the news, which attracts the attention of the zhein business community, the selection of topics for the zhein business network should focus first and foremost on the concerns of zhein business. So what does zheshan care about
It is not difficult to draw conclusions by simply combing the reports of these years. Whether participating in important political events such as two meetings, government colloquiums or industry events such as the world congress of zhe china business, economic forums, such as zhongqing, lee shufu, xu kang-gyu, surang kuang, wang jianyi and ma yun, the concerns of prominent zhein businessmen have always revolved around major government strategies, key decisions, priority projects, business management, technological innovation and investment development in the context of economic transition. The content of the zhecomb network is intended to inspire the zhecombs in these areas and to be the zhecombs' officers。
Unlike the automatic distribution platform of the machine based on the interest referral mechanism, some news websites have access to the right to organize interviews on topical topics, to make authoritative voices, to direct public opinion and to direct their work. “the economic zone of the yangtze” “the real economy” “financial reform” “business environment” “innovation entrepreneurship” “new and old energy conversion” ... On these topical topics, which are of great interest to the zhein business community, zheinung has taken advantage of the mainstream news site by planning ahead of time to publish original content in a variety of formats。
Focus on the zhelicopter flash point. The timing of promoting the flashpoints of zheligers, the world's largest gathering of zheligers around the world, is an important stage in showing zheligers to the world. As a professional channel for reporting on zheligers, the zheeng business network takes full advantage of the opportunity that each edition of the report is well-planned, in-depth interviews, diversified presentation, and innovative dissemination, with outstanding zheeng business representatives on the web of bright images that remember their intentions, forward movement, resourcefulness, and return to the sun。
Zheliceng's flashpoints need to reflect the height of the times. Zheligan is the pride of the era of reform and openness, with a distinct age and a strong relevance in promoting the flashpoint of zheligan. In the spirit of the previous important speech of the secretary-general, xi jinping, the zheung business network designed and launched the theme " zhein business values for a new future " . Through the collection of business and business training, the zheung business values discussion was conducted, and interviews were held with the distinguished representatives of zhein business, such as mayun, xu zhonggung, lee shufu, mao jie-shang, kao-chang, lui qi qi qi, hong yan and ting, to highlight the age image of zhein business in fulfilling their social responsibilities through their innovative, developmental and talent perspectives。
Raising service content
In the age of the internet in which the explosion of information is taking place, it is true that the discovery and display of news columns, which are deeper and deeper in nature, can lead to the emergence of features that will win audiences and markets and lead in fierce media competition。
Quality content is the basis for media survival and features are central to the competitiveness of media development. The concept of “news+services” is a whole new diagnosis of the changing needs of users. News dissemination values, service collection users, and zhecomb, based on “reporters, service providers”, extend the content of news services from line to line。
New generations of entrepreneurs are one of the most dynamic and innovative groups in zheji business. In recent years, the zhejiang network, in collaboration with the zhejiang province association of young entrepreneurs, has organized several “new zheixers” competitions. While selecting trees to promote the model of young entrepreneurs, it has also carried out activities such as outreach meetings, project visits, investment matching sessions, etc., for entrepreneurs to enter the zhejiang business, and has organized young entrepreneurs to engage in “new zheishers” businesses to promote learning exchanges among entrepreneurs through visits, salons, etc., and to build collaborative and win-win service platforms. These activities have gained a good reputation among the new generations of entrepreneurs and have given further prominence to the zhein business network。
The development of internet technology has contributed to the diversification of the forms of journalism in the internet media, which, unlike traditional media, can take a variety of forms, such as text, pictures, audio and video, and can be based on content that requires the use of innovative technologies, such as h5, animation, animation and virtual reality, in order to make the content more visible, visible, lively, and more lively. Making good use of the birthright of online media is very useful in enhancing the dissemination and impact of news products。
Zhecomb has been focusing on visualization of news content. For example, the financial and economic reading column, which uses graphics to combo complex policies, data, events, is clear; the genesis column, for example, provides a five-minute video of an entrepreneurial project and the star trail of the entrepreneur。
In terms of major interviews and important selections, innovative content presentation has become a standard move for the zhein business network. For example, in the coverage of the fourth world internet congress, creative design of six sets of h5 products attracted users to interact, two of which, " measuring your age on the internet, what do you know about the internet " , and two of the h5 works of u. S. I. O., were also requested to be distributed across the internet。
Change entrance layout
Web-based communication needs to be upgraded, and news portals used to be new, but with the emergence of the mobile internet, internet users have slowly moved from the pc to the mobile end, and today smartphones have become one of the most important entry points for users to access news. This also forces traditional news sites to be mobile in terms of content production, presentation and interactive dissemination。
From the practice of the zhetrocomb network, from the pc end to the mobile end, it is first necessary to change the layout of the entrance so that users can find you quickly. In addition to accessing the zhejiang online pc-end network, the zhejiang network can be accessed through the zhejiang mobile phone network, and the zhejiang news client can download highlights from the network. In addition, the zhetrocombun network has established social media accounts such as micro-publics, headlines, and cybernets, all of which play an important role in the continued accumulation of fans。
The second is to change the layout of the page by using technical tools such as page adaptation to enhance the reading experience of mobile phone users. Each of the key sets of topics on zhecomb will be packaged and technically optimized to fit perfectly with the pc and cell phones。
Once again, changing the delivery habits, real-time access to news messages and rapid browsing are the main experiences of mobile internet users. Therefore, push must capture the rapid, real-time, and mobile-end transmission features, so that live broadcasting becomes the norm. For example, with regard to the coverage of hot spots, major conferences and major events, the zheung business network has been able to launch live video or video broadcasts, such as the tourist food transparency plant, the global artificial intelligence summit forum, and the hongzhou yushan nam foundation small town visits, all of which have received better results。
