A major study, the involvement of employers, managers' daily readings, front-line business staff, and the creation of influential institutions for the construction of institutions for research, professional evaluation and dissemination。
In recent days, a study on the commercial furniture industry in office: a study based on the commercial exhibition at the china national fair (guangzhou) has been published. The study concludes with a summary of key trends in products, marketing and strategy in three major industries, around the business flow of nearly 100 key enterprises since 2024 and 2025, as well as industry change observations。
The commercial office furniture industry has been growing for many years, benefiting from the impact of user-driven increases in demand for work efficiency, ease of use, and the significant growth of market operators and the expansion of government procurement。
The emergence of hundreds of large and medium-sized brands has also provided industrial support for commercial fairs at the central american expo (guangzhou) to achieve a win-win situation in both directions。
In mid-2025, the commercial exhibition at the national expo (guangzhou) was held on the theme of “sustainable” and was over 240,000 square metres, using 24 exhibition halls in areas a, b and d of the fairSmart officeThere are a total of 1,090 in- and out-of-the-sea exhibites, including campus furniture, hotel furniture, office accessories and smart steel, with the latest global office space solutions, trends in commercial space design and cutting-edge green, low-carbon eco-spaces, dedicated to the “first global office exhibition”。
The 2025 exhibit highlighted the advantages of design, with the creation of a separate 5. 2-design fashion hall to present the latest results of the commercial design of the office through the u-type hull。
And the three design features, lThe inking design star covers four main themes, namely, system office, leisure office, material innovation, campus furniture, bringing together the latest results from the integration of designers with brands and promoting collaboration between business brands and design teams. The special exhibition on art and culture is organized in space by five stages of life (the foetus, the young, the young, the adult, the middle and the old) and brings together famous brands to create a new business scene for musical cultural spaces. The guangzhou office environment museum has three dimensions: hard, soft and intellectual, to create complex office space。
Another important move is the ciff charm road, a joint china national expo (cangzhou) brand, in which commercial exhibitions such as permanent arts, shenzhen, nován, youspei, yongzheng, senna, moo fong, fucai, koshio, akimid, takada, goo-teng, ho hye, and so forth, bring about 13 thematic exhibitions that integrate environmental materials, aiot technology, anthropology, and multi-dimensional space narratives。
During the event, many influential forum events took place, leading to reflections on market failures and future developments, such as the 2025 odc conference on the design of office spaces, which brought together a vision of international office design trends and two forums on innovative practices in the chinese office environment。
In recent days, the china national fair (guangzhou) has announced 2026, which will lead and drive innovative breakthroughs at every link of the chain, with the theme of “new chain”, including new processes for new materials, new intellectual values, new retailing and new modes of service, widening industrial boundaries, expanding up and down the chain, and opening up more incremental space。
At the same time, it is positioning itself on such platforms as the main stage of international design, the source of innovative inspiration, and the playing field of grand power, to promote industrial transformation up to the top, leading the value chain up to the top, laying a “bridge of industry” for china's residential industries up and down, a “bridge of trade” with links to the sea and beyond, a “bridge of innovation” with a “bridge of innovation” with a study of melting arts, and to sing a comprehensive sound of china's intellectual + global sharing” of high-quality development。
The commercial segment of the office will continue to build blocks such as the office environment exhibition area, the office seating area, the public commercial exhibition area and so forth, bringing together high-quality enterprises that will demonstrate the wind transition from “high-energy, inefficient” to “low-carbon, high-value”; and the uniqueness, comfort, artistic, functional and innovative nature of the seating。
The public commercial exhibition areas are centred on topical topics such as school materials, public commercials and hotels, exploring the multiple possibilities of modern commercial space and exploring new trends in future commercial space。
It is also planned to continue to expand the impact of the design of thematic pavilions through the development of topical topics such as medical ageing and intellectual work。
In the alternate period between the 2025 and 2026 fairs, a study on the commercial furniture industry in office: a study based on the commercial exhibition at the china national fair (guangzhou) was published, which, based on the observation of the commercial exhibition at the national fair (guangzhou) in mid-2025, provided an overview of the size and changes in the commercial furniture industry and its growth, as well as market trends since 2025, by product, marketing and strategic development points。
The present report provides statistics on the participation of selected exhibitors in the exhibition, marketing operations, and an overall evaluation of the value of the fair; a brief description of the deployment of the commercial exhibition at the national fair (guangzhou) in mid-2026; and an analysis and evaluation of the future development of the commercial furniture industry in office。
The sample enterprises covered in this report include:
The commercial area of office covers at least such well-known brands:
Saint-o's, yangtze, heavenly forum, bailey, corcano, jintai, huasheng, dio, jechang, lego, dawn, gyeongtai, higherlin, novÁn, hong jingye, xinda, kenwee, beate, oumes, goo-pei, ekoni, queen's, queen's, park mei, ji-hoon, yadu, kim shin, de chang, hangzhou, sun-shin, italy, cofemo, kim tiger, grande, cadi, ogko, etc。
The famous brands of office space, including:
Inheritance, heiner, senner, boichi, fucai, akimid, marathi, moofan musepod, saishi, kochi, takada, british luohua, singwei, botai, futsu, jaa, wats, fitch, bonny, milan alliance, raul, etc。
Public and commercial space areas have been selected:
In addition, the following companies are involved in the construction of enterprises: qianxiang, hong ki, huimi, hengfeng, zhang fong, zhuang zhuang, sumikawa, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhuang, zhu, zhuang, zhuang。
In terms of overall market conditions, according to saliwen, the size of the chinese office furniture market increased from rmb 1170 billion to rmb 1286 billion between 2019 and 2023, with a compound growth rate of 2. 4 per cent per annum. By 2028, the size of the chinese office furniture market is expected to grow to 14,76. 6 billion yuan, with a combined annual growth rate of 2. 8 per cent between 2023 and 2028。
The vast industrial fertile ground provides rich nutrition for enterprise growth and underpins innovation. According to the material study, in terms of the size of the listed companies, there are already desk and chair firms that have completed a 10-billion-scale revenue breakthrough。
By 2024, the permanent shareholdings were estimated at rmb 4,749 million, the henling shareholdings at rmb 11,029 million, the musical shareholdings at rmb 5. 67 billion, the conglomerate shareholdings at rmb 1,348 million, and the sum of four units at rmb 22,790 million. At the same time, firms are operating over time, and competition has evolved over multiple cycles。
The study concluded that the second half of the competition for commercial office furniture had opened up and that the transformation from manufacturing to manufacturing + services, the twin tracks of b and c operations, the localization of overseas markets, the overall build-up of smart + anthropology technology, the flourishing of office aesthetics, the progression from products to overall programmes, the re-engineering of capacity for global marketing, and a new wave of large-scale developments in overseas markets constituted a new phase of competition。
Taking stock of the commercial exhibition of the national fair (guangzhou) in mid-2025, from the point of view of furniture products, marketing moves, strategic development points, etc., we conducted a summary analysis of the situation and trends in the commercial furniture industry in 2025 and streamlined the operations of some of the key enterprises。
At the heart of the report, we combed through products, marketing, strategic development points, etc。
The product component, intelligence and anthropology, has become a hot spot for the commercial furniture industry。
Office aesthetics, which is a new source of product power, is reflected in simplified design, dopamine colour matching, geometric aesthetics, etc。
An office-driven, scene-based, corporate office solution is ebbing, with corporate office design innovations gaining more corporate attention。
In particular, the immersion office space and the overall office space programme have become a new battlefield for the head brand, as well as a springboard for the commercial exhibition of the chinese national expo (guangzhou)。
The overall office programme is reflected in the provision of a one-stop-shop design service to meet multiple needs such as office, conference, negotiation and leisure, taking into account both the comfort of the overall space and the increased efficiency of the work, taking into account the colour, function, quality, etc. Of the individual product。
The application of materials such as recycled wood, bamboo, recycled metals, coffee slags and straws has led to a difference in furniture innovation. Materials and products from a number of exhibitors to update their knowledge of the environment。
Energy conservation is an important component of the environmental map, in terms of intelligent manufacturing and energy management. Some enterprises seek to achieve better resource savings through changes in design, system capacity, organization, performance, etc。
On the marketing side, the marketing changes in commercial office furniture enterprises are accelerating。
This can be seen in a number of aspects, including new product promotion activities, exhibitions, multi-channel layouts, overseas market expansion, and offline marketing。
Various platforms, such as online focus cats, kyoto, dancing, little red book, b, etc., obtain traffic or expand line orders. Underline construction, direct battalion, retail, etc. Has been accelerated, while major b-end operations have been vigorously developed。
In mid-2025 alone, there were several important marketing moves at the commercial exhibition of the national expo (guangzhou). In addition, some commercial office furniture organizes new product promotions and business exchanges in different cities。
An increasing number of commercial office furniture brands are moving into the global marketing driveway, with both internal and external sales, and full-scale netting by off-line distributors, government procurement, corporate direct mining, electricians, and online diversions to capture market demand。
The procurement of government and business units continues to account for a large proportion of commercial office furniture. According to data from the master standard data platform, the national procurement of furniture amounted to $18,436 million in 2024. After entering 2025, the purchase of furniture continued to be in large volume。
It is more common to rely on well-known fairs to expand client resources, promote priority products, etc。
At the national level, the commercial exhibition of the chinese national fair (guangzhou) has received widespread attention and has maintained the size of thousands of vendors in recent years. In 2025, there were 1090 offshore and offshore enterprises。
Underline outlets also take on the crucial role of ordering. Businesses in the commercial category of office, such as xinjiang, long arts and musical shares, while doing business at the big b level, are opening up retail outlets。
Skycats, kyoto, and a variety of electrical sources are contributing to some order volumes; procurement platforms are also playing some value。
Dithered voices, video numbers, small red books, communities and various types of media can help producers gain access to their customers, affecting sales of commercial office furniture. Optimizing the delivery structure of marketing costs, improving the efficiency of delivery and the transformation of client leads。
The overseas markets have been the main battlegrounds for commercial office furniture, especially in the brands of henling, episcopal, st. O., and so forth。
In terms of the way overseas channels operate, commercial furniture enterprises in office often expand their operations over a longer period of time through such channels as agents, distributors and trading companies. More new practices emerged in 2025。
From the strategic point of view, the direction has been very clear: (1) smart office, especially the smart tables and chairs. (2) building a healthy office programme with human engineering and materials. (3) a multi-product-based, commercial, office-wide programme. (4) household office needs and market expansion. (5) online and offline, operate globally. (6) a new wave of development in overseas markets, etc。
At the same time, most of the main players in the business track at the office place emphasis on brand-building, upgrading from the invisible dimension to the main players in the value chain, enabling the transformation of the furniture industry through the advantages of environmentalization, aestheticization, personalization and programming。
This report is divided into: (1) sample enterprises. (2) changes in the commercial office furniture market and key business developments, covering product pages, intelligent, healthy, aesthetic and overall office programmes; marketing pages, driven by online, offline, internal and external sales; and strategic chapters, strategic points for the future. (3) main points。
