On the occasion of the twenty-sixth chinese journalism festival, the hubei daily news (journal yaqing) was launched on november 7thMainstream mediaSystemic changeA seminar on the production of press products was held in han, attended and addressed by the minister of information, the provincial council standing committee。
The seminar was organized by the provincial registry association and featured three thirty-fifth china press prize-winning delegates and eight first-line journalists from provinces, cities and counties。
The participants felt that the 20th 4th plenum of the party had proposed deepening systemic change in the mainstream media, promoting integrated information and online public opinion management and enhancing mainstreamingPublic opinion guidanceCapacity. In the face of profound changes in public opinion ecology, media patterns and modes of communication, working mechanisms and evaluation systems adapted to media-wide production and communication must be actively developed, the core competitiveness of mainstream media should be continuously enhanced and the mainstream value-impact map expanded。
The view was expressed that quality content was always the foundation and core strength of the mainstream media. The mainstream media must always adhere to marxist journalism, maintain the right political direction, public opinion orientation and value orientation, enhance the supply of quality content, insist on innovation in content production and dissemination driven by user awareness and internet thinking, and push the main forces into full-scale internet engagement. Journalists need to be hands-on, action-makers for systemic change in the mainstream media, to stand up for the people, to hold people above the top, to reach out to the ground, to get news warm, to think deep, to report robustly, to sing the great music of the times with fine works, and to get the positive energy flowing。
