Ziru evening, ziru
Television, one of the topics of april's opening session, the takeover of tcl and sony, and the new layout of the television industry。
On the evening of 31 march, ttl electronics (0170. Hk) announced that its wholly owned subsidiary tte had entered into a framework agreement with sony, that tte would establish a joint venture with sony (a new company) to take on household entertainment such as sony tv and sound, and that the tte would subscribe to 51 per cent of the shares of the new company and at the same time would fully acquire soem, sony's subsidiary in malaysia, for a transaction price of jpy 75,399 million (approximately hk$ 3,781 million), with a cut date of 1 april 2027, which required government approval。
More than a month ago, in february, genevieve announced that he would assume full responsibility for the global production and sales of loose brand television. Prior to that, in january, the sowe group announced its intention to privatize the market and to separate the photovoltaics from the market. In capital markets, genevieve group is also in a “value low”. Over the four-year period from 2022 to 2025, the value of the stock hovered mostly below hk$5 and at a minimum of hk$3. During this period, the company received more than $50 billion in “color power giants” and the total market value was long below hk$ 10 billion. Also in january, huang hongsheng, founder of the genevieve group, mentioned in his annual speech in shenzhen that in 2025, revenue from vv is expected to exceed income from wv for the first time。
More than nine years ago, at the end of 2017, hyshin video acquired 95 per cent of the shares in toshiba. Tcl and sony explicitly continue to use and make sony/bravia brands, with which tcl has its own brand and may form a layered mix. In the haishin and toshia model, haeshin has been granted ownership, business and branding (initially 40 years) of toshiba tv, and integration of ownership is entirely in haeshin's hands。
More than 20 years ago, in 2004, tcl took over tomson's and alcatel's phone operations in france: while tomson was holding on to the core of the cathode, he had the wrong lcd conversion window; and alcatel's brand had missed the golden period. More than a year ago, at the forum on prediction and strategy and global wealth management, the founder and chairman of tcl, lee dongsheng, spoke about the acquisition, “this step was a little bit large, so we also strangled, suffered some setbacks and paid some price, but we did it”. Twenty years ago, in 2006, lee dongsheng wrote "the rebirth of eagles " , calling it learning the spirit of self-revolution of eagles, led tcl out of the quagmire of international mergers and acquisitions。
According to data from rotutech (runto), in 2025, the total number of chinese television market brands dropped to 328. 95 million, a decline of 8. 5 per cent over the same period, up from 16 years. According to data released by oviwivo, samsung, tcl, hae-shin, lge, mi, skyworth (creative) ranked sixth in the global television brand size ranking in 2025。
Last week, at the 2026 annual meeting of the high-level forum on china's development, the founder and chairman of tcl, li dongsheng, spoke of television, saying that the global market as a whole was still growing in terms of television products, but that the chinese television market had indeed declined over the past few years, “i do not think that this is primarily about the product itself, but rather about the inadequate supply of content related to the television industry”. Li dongsheng said that there was considerable room for improvement, such as video content, the supply of high-level displays, etc. Television, as an end product, is not a significant proportion of the value of the industrial chain throughout the film and entertainment industries. End-user demand will only increase if video is rich and well supplied。
Over the years, the dynamics of eco-deficient, content-consumption to mobile phones and computers have been deepening, and what kind of new “situation” would the television “this screen” “play” be
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