In the first quarter of 2024, the central radio and television stationRadioI'm sorryWeather forecastI'm sorryFocus interviewThere has been a steady increase in the coverage of key programmes, such as the cctv-1 evening gold stage, as well as a significant increase over last year. Increased coverage of programmes such as radio news, which is the most visible and popular “high point of communication”, has brought stronger branding and enabling value to businesses。
We've got a four-year-old story coming up
As one of the most influential news programmes in the country, unifeed has a long-standing high television ratings. In the first quarter of 2024, the news agency launched a series of reports, “the general secretary with us”, “line research — accelerating the formation of new qualitative productivity”, “in the fields of hope”, which showcases the achievements and changes in various areas of the country. In the first quarter, the average coverage of unifeed reached 9. 2 per cent, a four-year high of 39 per cent, an 8 per cent increase over the previous year. The coverage of unifeed increased significantly during the two national conferences in 2024, from 11. 54 per cent on 4-6 march to 45. 95 per cent。
The weather forecast has a peak rating of over 8%
The weather forecast, which closely follows newslift, is broadcast at the prime time of the two major channels, the cctv-1 consolidated channel and the cctv-13 news channel, and has over the years been serving the public with the most authoritative climate information, with extremely high ratings and influence. In the first quarter of 2024, the coverage of weather forecast also increased from that of the first quarter of 2023, with an average rate of 3. 13 per cent, an increase of 7 per cent and an average share of 13. 6 per cent, an increase of 8 per cent, with the highest rate of 8. 06 per cent for one programme。
Focus interview vividly shows new developments
The focus interview programme, which maintains a “truth-to-fact” approach, has been of interest and affection for many years. In the first quarter of 2024, focus interviews broadcast stories such as “bearing the book” series, “developing new quality productivity” series, which vividly showcase new developments, and “system governance, `bones', `drugs'” reports such as “discovering the `skin' of a fake video,” “when the high bride price breaks”, reflecting and contributing to solving problems in social development. The quarterly focus interview averaged 1. 72 per cent, an increase of 2 per cent over the same period, an average viewing share of 7. 33 per cent, a 3 per cent increase over the same period, and a maximum of 2. 54 per cent for one programme。
70 per cent increase in viewing of the cctv-1 night gold stage
It's a big show. In the first quarter of 2024, the cctv-1 golden theatre drama, " asking questions " , " the ages of the river are like songs " , " the fireworks of the river " , " over the river " , continued to rise and explode throughout the internet. During the first quarter, the average viewing rate for the cctv-1 gold theatre was 1. 56 per cent, a 70 per cent increase over the same period and an average viewing share of 6. 24 per cent, a 70 per cent increase over the same period。
In 2024, the new spring drama " the fireworks man " received an average of 1. 92 per cent and an average of 9. 13 per cent. “the fireworks man” is a warm, home-cooked drama, based on three generations of family stories from mon's grandkids, which combines many practical topics and stimulates the audience to think about family relationships. The year of the great river is the final chapter of the series “the great rivers”, which, in the context of the 1990s, revolved around the four struggle models represented by “youths of the waves”, drawing on their individual struggles as a clue to how the state, the private sector, the collectives and the joint ventures were advancing in the wave of economic institutional reform, reproducing the events of the golden decade of the last century, with an average view rate of 1. 88 per cent and an average share of 6. 78 per cent。
