In recent daysSamsungAn initial financial report was published for the second quarter of 2018, which was a 4. 9 per cent decline in the same season. Analysts say weak mobile operations against samsungChipThe high profitability of sales constituted pressure. Although it has been argued that the samsung cell phone was rapidly declining after the note 7 blast door. However, as early as 2014, the mi gents jumped and took the tristar's first throne. Since then, with the rapid rise of domestic production, mi, huai, oppo, vivo, the market share of samsung in china has been declining from 20 per cent five years ago to less than 1 per cent today。
On the one hand, china’s own brands have been completely surrounded by foreign brands; on the other hand, the long-standing high-priced and low-cost marketing strategy of samsung has not been able to solve the system’s fluidity problem. Moreover, the failure of samsung to even include china on the recall list following the frequent explosion of mobile phones has caused serious dissatisfaction among chinese consumers. The smog of the cell phone battery explosion has not spread, and samsung recently announced the recall of some laptop batteries manufactured between december 2012 and july 2013。
The chip business broke out and profits increased by 52%
Even though samsung's negative news continues, he lost chinaCellular marketI don't know. However, business profits increased by 52 per cent in the second quarter over the same period last year. This is because samsung not only manufactures his own mobile phone, but also designs mobile chips, memory, flash, screens and even cell phone casings, with three quarters of the company's business profits and about one third of its chip business。
For example, on the old screen, the market share of samsung is over 90%. In addition, in the area of chips, superintel became the world's largest producer of dram memory chips. The nand flash flash market in mobile phone storage also has a 37 per cent share. Mobile phones produced in china had to use triple-star screens and memory. That is to say, regardless of the sale of a samsung home-made mobile phone, every single mobile phone that china sells with a three-star component increases its profits by one point。
Domestic phoneBe strongAutonomous r & dChinese core
The collapse of the samsung mobile operation contrasts sharply with the success of the chip operation. Media reports indicate that, as a result of the disappointing succession in the smartphone market, the vice-president of samsung electronics, lee, recently indicated that he would restructure the smartphone sector. In fact, the success or failure of samsung is a valuable lesson for domestic mobile phone producers, which should, on the one hand, strengthen current domestic market shares and actively expand overseas markets; and, on the other hand, confront their shortcomings, increase their own research and development and produce chinese companies’ own chips. The chinese chip industry must be developed with great confidence and modesty。
