New media and traditional media have both “agenda-setting” features, what kind of news the media delivers to the audience, and what kind of news the audience reaches. While the freedom of information of the new media has increased relative to traditional media, traditional media continue to dominate in news coverage. Some media, however, are involved in the creation of fiction and the planning of news for the benefit of others, as demonstrated by the “harvard 14-year-old boy” event of 2017, which finally proved to be a publicity requirement, and media practitioners’ journalism is worrying. The emergence of the reverse news is an inevitable situation if journalism practitioners are not loyal to their own professional ethics, as they are called the “watchers” and “supervisors” of society。
Ii. Excessive media competition leading to impatience
With the explosion of news, there has been a continuing battle between the media for social attention. In order to make information more attractive to people, the media that receive it focus on topical and controversial events that, because of their very topical nature and most of them reflect the hot spots of current society, have a wide reach, a large audience and a high level of media enthusiasm, and public opinion has evolved with a high degree of consistency and extreme variability。
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Reasons for the audience of section ii
I. Impressive emotional bias
The stereotypes are printed terms and refer to printed lead boards. In his 1922 book, public opinion, united states journalist walter lipman quoted it and stated that “stereotyped perceptions and impressions of a particular thing, often accompanied by a valuation of the value of the thing and a bad feeling about it”, and then began to be introduced into the field of communication sciences to explain people's misperceptions and prejudices about the world, which are “more fixed, general and general perceptions of a particular category of people or thing”. Stereotyping is everywhere in our lives, and people are used to predisposing themselves to things around them, for example, to the northerners, the southerners, the southerners, the coastal cities, the interior, etc。
Internet users are the subject of public opinion and individual individuals in real life, and internet behaviour is an extension of real life, and the information and values that we receive in social life are shown online. The difference between the network and the real social environment is that it lacks its own regulatory mechanisms, that under the protection of anonymity, the moral system is relatively confusing, and that self-regulatory links have become somewhat blind, and that, together with the stereotypes of the media and people’s own perception over time, the choice of value becomes more hasty and blind in the face of news。
In 2016, for example, in the “shandong massacre of mother”, su xinxia was taken for debt in a house that had already been mortgaged and insulted, his son was pleased to witness the humiliation of his mother, and in a hurry, he stabbed four debt collectors with a fruit knife, one of them untreated, and the province of shandong was sentenced at first instance to life imprisonment for intentional assault. When news broke out, causing a wave of outrage throughout the world, after a cursory reading of the events, the images of a vulnerable group of “mothers in need” and a “cared mother's son” were automatically read, and the vulnerable groups were sentenced to life imprisonment for self-protection, and the netizens protested in microblogging, tweets, and protests that su ginxia and ying were innocent, yet new information appeared, parts of the news were reversed, tens of millions of dollars were owed before and after su ginxia and their husbands refused to pay, and their husbands had long been in debt and their sisters had engaged in illegal fund-raising activities, all on the old list of the courts。
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Chapter iii impact of the reverse press
Section i. Negative impact of reverse news 28
Credibility of the media 28
Public goodwill is consumed and social apathy is increased
Chapter iv. Avoidance measures to reverse news 31
Section i: media — role-playing and better regulation 31
Increased public information expertise and media literacy
Improving internal media management mechanisms 31
Chapter iv avoidance measures to reverse news
Section i: media — role-playing and improved regulation
The media are an important driving force in the flow of information in the dissemination of human information, and as a “person at risk”, it has always played an important role in people's access to information. The media is calledSocial responsibilityAnd watchers and supervisors. With such a heavy responsibility, the professionalism and journalism of media practitioners are also important. The rapidly increasing number of back-to-back news stories in recent years has undoubtedly exposed the poor quality of news among some of the online media practitioners. In the face of news news, it is urgent to increase the professionalism of the media without verification, in order to be time-bound and topical。
In obtaining news trails, careful screening is required, especially in modern, well-developed networks, where media practitioners work
The news trails obtained need to be carefully screened, carefully verified and avoided being blackmailed to help reverse news。
Media practitioners need to be socially responsible in setting the issues, not just for the number of hits and readings, for the speed and timeliness of the process, but for the lack of evidence, especially in events that highlight social contradictions, and for the irresponsibility of the media, which can lead to public opinion magnifying something while ignoring the other。
In general, when the media are impartial and objective, and there are no speculations or deliberately directed statements in the press's testimony and coverage, and the public is able to see a comprehensive and objective picture of the whole event, it is possible to avoid the backlash of the news from its roots。
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Concluding remarks
An analysis of 20 reverse news items from 2016 to 2017 reveals that the reverse news is not caused by one-sided factors, but by multiple actors. In terms of the media, the main reason is the lack of regulation of media management; in terms of audience, the main reason is that they are not sufficiently well-versed and do not have a strong capacity for information identification; and in terms of government, the main reason is that the transparency of information is not sufficient。
In order to avoid the negative effects of counter-information, it is necessary to identify its causes and then to combine the efforts of multiple actors: media practitioners need to improve their professional literacy, social responsibility and high responsibility for the content of the reports; the audience itself needs to strengthen its ability to screen and identify information, not just to look at appearances and to be vocal about news events; and the government needs to act with authority and be proactive in the dissemination of information, while strengthening the normative management of web-based information, creating channels for public feedback and addressing problems in a timely manner. Addressing its negative effects requires a careful examination of its positive effects and a targeted resolution of social contradictions。
In general, it is the media, the public and the government that work together to shape a complete and healthy web-based communication system, providing effective support for networking and the building of a real society。
