In an increasingly competitive brand, trademarks, as “intangible assets” of enterprises, are the core barrier to brand protection and, more importantly, the “passport” of enterprises to expand their markets. In recent days, an in-depth collaboration has been formally established with the corporation for the creation of an enrichment living management ltd. (hereinafter referred to as “intellectual living”) in the conformity city, to successfully sign 44 trademark registration agency services, such as “a life-friendly life”, which, with a high pass rate of more than 95 per cent, protects the public service platform of this state enterprise and interprets the standards of intellectual property agency services with professional strength。
I. A nation built to empower citizens to live intelligent lives
The central customer of this partnership, the wisdom life, is a fully owned subsidiary of 100 per cent of the city of zeng poun city operating limited (hereinafter referred to as zeng poun city operating corporation) owned by state-owned enterprises, which rely on the strength of state-owned sole-owned enterprises with a registered capital of 500 million yuan, and which has the important mission of improving the regional system of living services and improving the quality of life of the citizens, as well as working in the area of civic services。
Its dedicated “life-friendly” platform is a comprehensive human services platform designed by the newapun city operator's office, which is based on local compliance and is based on the concept of “facilitation, professionalism, safety” and covers all aspects of daily life. The platform's services, which are diverse in content, cover the delivery of information on local life, the selection of quality goods, the provision of services such as domestic cleaning, job-seeking matching, and recreational guidance, and are aimed at breaking down service barriers, creating new experiences of “one-stop” intellectual life for the citizens of the country, conveying the temperature of service to the people of the country, and gradually becoming an influential civil service pole platform in the region, with branding as a key step in the normative development of its brand。
Ii. Multiple branding, double challenge at high demand
With the rapid development of the “life with good life” platform, brand influence continues to rise, with intellectual life deeply aware that trademarks, as the core brand label, are key to protecting platform entitlements and enhancing brand recognition, and more so to the long-term development of enterprises as “a moat”. In combination with the platform's business landscape, intellectual life offers a clear core need: to complete the registration agency for 44 brands of “life-friendly” and related derivative services, to achieve full coverage of the business block trademarks and to secure brand intellectual property lines。
However, in moving forward in practice, intellectual life is faced with two central pains, which are now common to most business trademarks:
First, the number and variety of trademarks make layout difficult. Forty-four trademarks cover platform-wide business blocks and cover a wide range of areas, including local life, personal services, and electrician preferences, with complex and diverse categories of trademarks. Under the trademark classification rules, all goods and services are classified into 45 broad categories, and not only failure to effectively protect brand interests, but also subsequent to-absorption disputes may arise where the rigidity and comprehensiveness of the trademark layout in the national corporate context, which must not be ignored, puts the professionality of trademark registration to the test。
Second, trademark registration is risky and pass rates are difficult to secure. The current competitive market for trademark registration shows that the overall success rate for trademark registration in 2024 was only 68. 58 per cent for the country as a whole, the pass rate for popular service-like trademarks was even below 45 per cent, and issues such as the approximation of trademarks, lack of visibility and contact with prohibited clauses could lead to the rejection of trademark registration and the loss of the time and energy invested in the preceding period. As a public service platform created by the state, the registration of “life-friendly” trademarks is not only about brand image, but also about the normative development of human services, and intellectual life requires a professional, scalable agency to avoid registration risks, ensure efficient and high-passage registration of trademarks and avoid delaying the platform development process due to trademark problems。
In addition, the lack of a professional intellectual property team in the intelligent living itself, the lack of familiarity with the processes, regulations and retrieval techniques of trademark registration, the difficulty of dealing with such complex aspects as trademark retrieval, submission of materials, protest defence, and the urgent need for professional agents to provide full-process one-stop services, save human costs and increase registration efficiency。
Iii. Customization services created by the enterprise, precision defunct points
In response to the demands and pains of intellectual life, a full-scale trademark registration agent solution has been tailored to businesses that build on years of experience, professional teams and mature service systems in the field of deep-tilled intellectual property agents. It has been retrieved from the previous period to a later stage, protected from the whole of the journey to a precise solution to each challenge。
First, professional search, circumventing registration risks. The creation of an exclusive intellectual property services team to conduct a double “ai+” review of 44 trademarks on a case-by-case basis, based on a large trademark database, comprehensively mapping the potential risks of approximation of trademarks, lack of visibility and contact with prohibitions, focusing on the sound, shape and meaning of trademarks, providing detailed search reports, taking into account the relevant provisions of the trademarks act, making timely proposals for amendments to risk trademarks, reducing the probability of rejection from the source and ensuring that each trademark meets the registration requirements, which is the core safeguard for the subsequent high rate of adoption。
Second, customize category layouts to achieve area-wide protection. The three-fold logic of “core business + linked areas + defensive registration” is applied to enterprises in the context of the operational scope of the `good living' platform, matching 44 trademarks with precise matching categories, covering both the core categories of local life services, personal services, and the associated categories of electricians, advertising, human resources, etc., while at the same time placing defence categories to avoid competing interests in related areas, protecting all aspects of the `good life' branding rights, perfect partner companies' stringent requirements for branding, and providing sufficient space for subsequent expansion of the platform's business。
Third, the process is being followed up and registration efficiency is being improved. A single-to-one consultant was created for this cooperation, who was responsible for all aspects of preparation, submission, follow-up review and reply to a trademark registration, in real time, synchronized the registration progress and provided feedback on the review in a timely manner so that the intellectual life could be kept abreast of the trademark registration dynamics throughout the course without having to invest additional manpower. In response to the compliance requirements of state corporate clients, the team strictly controlled the normative aspects of each material, ensuring that the submission process was zero error, significantly reducing the registration cycle and efficiently advancing trademark registration。
Finally, the risk profile is closed and results of registration are guaranteed. In response to sudden dismissals and objections that may arise in the course of a trademark registration, a well-developed response plan has been developed in advance, based on professional legal knowledge and extensive defence experience, the timely collection of evidence for use and the preparation of defence materials, the best efforts to achieve successful registration, the best possible protection of brand interests in intelligent life and the resolution of concerns about pass rates。
Iv. Trademark 95% + pass rate, forming a state cooperation pole
With customised solutions, professional service capacity and a rigorous working attitude, the successful completion of registration agency services for 44 trademarks, such as the smart life of good life, led to the surrender of a bright report card — the pass rate for trademarks was above 95 per cent, well above the current average pass rate of 68. 58 per cent of national trademarks, or even above the average of 80 per cent of professional agencies, most of which have successfully obtained registration certificates, while the remaining trademarks are in a normal review process, with no significant risk of rejection, successfully meeting the core needs of their clients, and winning high recognition and appreciation for intelligent life。
The success of this partnership has not only served to anchor brand-based intellectual property rights on the “life-observant” platform, helping it to standardize and scale up brands, providing a solid foundation for the subsequent expansion of human services and enhancing brand influence, but has also highlighted the professional strength of firms in the field of trademark registration agents, especially with regard to high standards and requirements for state corporate clients, demonstrating mature service capabilities and efficient implementation。
As a professional intellectual property agent, the enterprise has always been founded with the mission of “aiding corporate brand development and safeguarding the intangible assets of the enterprise”. Deep-tilled trademark registration, patent applications, and intellectual property layouts have accumulated a wealth of industry experience and high-quality customer cases, and have become a trusted intellectual property partner for many businesses through professional, efficient and caring services。
This successful collaboration with a intelligent life is both a case of excellence and a strong demonstration of professional competence in serving the country's clients. In the future, starting with business will continue to be professional, optimize service systems, upgrade service quality, provide customized, comprehensive intellectual property agency services to a larger number of enterprises, help firms to solve trademark registration difficulties, build strong brand lines and achieve high-quality development。
