Ho min, researcher at the central party school (national school of administration), vice-president of the press
General secretary xi was the party convener on february 19, 2016Press opinionThe workshop also featured important speeches, known as “2-19”. This important speech, which provided a thorough account of the importance of doing good with the party's press, its mandate, its guidelines and its innovative development, provided a comprehensive answer to why the party's press campaign was firmly committed to the principle of partyism, what kind of journalism should be followed, and why it was guided and guided by the right public opinionPositive publicityFundamental thinking methods and major strategic orientations, such as how to adapt to the media situation and speed up the formation of public opinion in order to shape new patterns。
The important “2/19” speech became an important intellectual guide to the work of press opinion, reflecting the secretary-general's deep knowledge of the news law of the new era and his insight into the development of news opinion dynamics. Press opinion workers, bearing in mind the secretary-general's mandate to carry out the work of journalism in the new era, have carried out their work and achievements in a wide range of news media practice, and have learned and learned from practice that the secretary-general is far-sighted and wide-ranging in his efforts to prepare public opinion for the new era。
Hold onMarxist journalismIt's always party and people
In his important speech “2. 19”, the general secretary of xi stated that good news about the party is about the flag and the road, about the implementation of the party's theoretical and routing policies, about the successful advancement of the party and the nation's causes, about the cohesion and commitment of all the country's people, and about the future of the party and the country. The strategic importance of this “five-point” to the journalism work of the new age party is a reference to an unprecedented level of inspiration and inspiration for a wide range of opinion makers. In keeping with this strategic position, general secretary xi presented the “48-word” duties and mission of the party's press opinion work, indicating specific lines and basic working principles for the party's press opinion workers。
Its central thrust, as the secretary-general has pointed out, is to keep the party's press work first and foremost in the right political direction and firmly in the marxist journalism. The secretary-general stressed that journalism was the soul of public opinion. “he who is ahead of him, then he who is small cannot take it.” this “big” is marxist journalism for the party's press opinion work, which is a “settling star”. Marxist journalism is a high degree of unity of party and people. To uphold the principle of partyism and, above all, the leadership of the party in the work of the press, the party's position in public opinion must be the party's name, it must be the voice of the party and the people, and it must be conscious of the high degree of unity of ideological and political action with the party's centre. The party's press opinion work has to be people-centred and at the service of the people. Because our party is based on the fundamental purpose of serving the people with all of its heart, the party and the people are highly united, the will of the party is expressed as an expression of the will of the people, the propaganda of the party is the propaganda of the people, and adherence to party is the adherence to the people. It is only by adhering to the principle of partyism and a people-centred orientation that the work of the press can be ensured for the parties and the people. In concrete practice, as reflected in party propaganda, party ideology and party media, the work of the press opinion is self-evident “to be a party, to be honest and to be seen”。
Over the past five years, the media have been following the secretary-general's teachings, following the proper political direction and carrying out his duties, and have achieved remarkable results: actively and deeply publicized the progressive paradigms of chinese socialism in the new era of xi jinping, allowing the party's innovative theory to “enter the common people's house” in the form of wind and windfall, in the form of an in-depth and lively dissemination, so that the members of the party's cadres can learn the true meaning of china's twenty-first century marxism; and written the stories firmly on the land of the motherland, in which the battle lines triumphed over poverty, and fully built a small society, promoted scientific and technological autonomy and innovation, advanced supply-side structural reforms, promoted reform and openness to achieve high-quality development, and spread positive energy. The western society's ability to maintain “politanism” since the outbreak of the new caps, “the demons” and “shows” and so on, has led to a firm public opinion. These achievements are the result of practical follow-up to the important message of the secretary-general。
Hold onI'm doing somethingInnovative and proactive development adapted to new media developments
In his important speech “2. 19”, general secretary xi pointed out in a forward-looking manner that, as the situation evolves, the party's public opinion must be informed by innovative ideas, contents, attitudes, forms, methods, means, business practices, institutions and mechanisms that are more relevant and effective. It is necessary to adapt to the trend towards fragmentation and dissemination of differences and to speed up the shaping of public opinion。
In the past five years, the pattern of public opinion in the press has undergone many revolutionary changes, as the secretary-general has judged, especially with the development of the internet. This is a great challenge and an unprecedented opportunity for public opinion. According to the secretary-general, takaya, “no internet will pass, no long-term administration”. The public opinion front adapts to the new changes in the media, proactively grasps the new patterns of change on the internet, adheres to positive innovations, accelerates the deeper integration of the media, constantly innovates new ideas in the media, promotes changes in the way public opinion disseminates business, captures “two public opinion arenas” and accelerates the reform of the media's institutional mechanisms, the change in the mainstream media's reach, leadership, influence and credibility, and the expansion of the mainstream value map. In particular, the internet, the largest variable, is becoming the largest ever increase in the solidarity of the entire population in idealistic beliefs, values and ethics。
In response to the devastating impact of the sudden new epidemic, in 2020, journalists were at the forefront of the effort to coordinate the prevention and control of the epidemic and economic and social development. They played a crucial role in winning the war against the epidemic against the people, in general, and in the fight against resistance. “strength of confidence, warmth and solidarity”, called for by the secretary-general on the internet, at the national and international levels, and on a small scale, effectively defended the interests of the public and the stability of the social sector. This was also an important exercise, test and exercise to raise the public's opinion in the face of complex situations。
The battle warriors are trained to meet the challenge with hard news
In the new year, china has entered a new stage of development in the implementation of the 14th five-year plan. China's development prospects are infinite and promising. But in the face of a critical period of a century without major changes and a great revival strategy for the chinese nation, the tests we face on the way forward will only become more complex and even encounter unimaginable waves of shock. The media’s public opinion front is bound to face even more difficult tasks。
The more complex the situation is, the more the press and public opinion work will have to be firmly committed to positive propaganda. In his important speech “2/19”, the secretary-general of xi clearly stated that “unity and stability are the main thrust of the party's public opinion ... Nothing can be done without unity and stability”. The secretary-general stressed, inter alia, the need for a proper understanding of the relationship between the mainstream and the tributary, achievements and problems, and the overall and local aspects of public opinion, focusing on the upward nature of social health, and the objective presentation of the whole picture of progress in development, in harmony with the dynamic dynamics of reform and development in the country, as well as the need to mobilize the strong forces of the entire party that are united and struggling, and to mobilize motivation, initiative and creativity. The secretary-general's request was far-sighted and practical, and was an added demand for opinion workers。
Positive advocacy must focus on improving the quality and quality of public opinion-led efforts and increasing the appeal and motivation of public information. To that end, one of the opinion-makers in the press must constantly use xi jinping's new-era chinese socialist ideology to create the soul, constantly raise the level of “foot, eye, brain, pen” and become the propagators of the party's policy ideas, record-makers of the times, promoters of social progress, watchers of equity and justice, and keep abreast of innovation and progress. Second, it is necessary to raise the level of public opinion in the media, to raise political positions before the major players, to observe and analyse economic and social phenomena from a political perspective, to constantly improve political judgement, political awareness and political implementation, and, by its very nature, to be a warrior, an inappropriate gentleman, not a “waller” and a “winder”, and to engage actively in the struggle in the field of public information by means of combat gestures, the exercise of the noble duty and the honourable duty of the fighters to perform the good work of public opinion。
Only by firmly holding on to the central heart of the entire chinese people's struggle for unity, singing the best of the chinese communist party, taking advantage of the main tone of the new march and the new state of affairs, focusing on the main objective of building a strong cultural nation, taking advantage of foreign initiatives to reform and innovate, and taking the lead in maintaining ideological security, can the era of the new journey be brought to the fore and the powerful forces for the full construction of a modern socialist state be brought together。
