StrengtheningMainstream mediaCommunication capacity-building is an important task in strengthening and improving public information and is a central element of “building and developing modern communication systems to enhance communication capacity” and “enhancing mainstream public opinion”. Two duck hills city has been boosted by the growth of mainstream advocacyPublic opinion guidanceStrengths; promotion of mainstream values and social appeal; building of mainstream positions to enhance communication competitiveness; building of mainstream networks to enhance network impact and continuous strengthening of mainstream media communications。
I. Strengthening mainstream advocacy and influencing public opinion
Public opinion guidance is the primary responsibility of the mainstream media. The mainstream media must be firmly guided by a strong message around the work of the party and the government, singing the melody, taking the initiative, and working to create a strong voice for mainstream advocacy. Focus on three links:
1. Critical feature stories on innovation. Key feature stories are advocacy stories about key party and government decisions, priorities and priorities. It is a “leading play” for public opinion and an essential tool for the mainstream media around centres and services. Over the past year, the city's direct news media have effectively carried out their duties by launching a series of large-scale reports on “big project construction”, “anban river governance” and “treatment of the shantytowns” in the context of the strategy of “city one in the five regions” and the strategic goal of building “happiness and power”, which provide a strong public opinion guide for the implementation of scientific development; and by organizing a series of news reports on topics such as combating ice and snow disasters, which, through newspapers, television and radio broadcasts, will enable all sectors of the city to take active measures to keep the city clean and to deal with disasters, so that a healthy public opinion environment for people and building a harmonious society is vividly visible to a broad audience。
2. Launching of flagship advocacy. Advances are typically the norm of the times, and advanced advocacy is an important tool for the mainstream media to sing the great music of the times and to be powerful in the mainstream. Since 2013, the city's direct news media have given high priority to cutting-edge stories, and have launched news columns such as “city of the good”, “doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo-doo” and “the spirit of the sea-hai-hai-hui-doo-doo” to promote the emergence of cutting-edge models from all walks throughout the city and to take full advantage of the role of role as a role modeler. The series features the most beautiful firefighters in the country, yang lwin, the national model of ethics, lee xio-sik, chen shuqin, and the best communists in the river river, among others, which vividly demonstrate their dedication to their ordinary jobs. In the spirit of typical events and role models, the society as a whole is inspired to develop a positive and positive atmosphere。
3. Major public information initiatives. Large-scale public information campaigns are a realistic way for the mainstream media to enhance public opinion and are important means of maximizing and optimizing the benefits of communication. Over the years, the city council's communications department has been active in organizing large-scale public information campaigns in the city's direct media around major advocacy themes, highlighting the strong public opinion leadership of the mainstream media. For example, major public-interest events such as the “changing the news front” between us and the people have effectively led to the development of thematic coverage, the publicization of large-scale events and the interaction of news campaigns, which have had a good dissemination effect and have generated a strong response from a wide audience. In 2012, the establishment of the “cities-wide news front for the transformation of social practice base” began. The city-to-city news media have set up support groups with towns and communities throughout the city. Journalists have reached out to the grass-roots level, the general public, the public, the public at large, the public at large, and the public at large。
Ii. Promoting mainstream values and enhancing social awareness power
Value leadership is the basic task of the mainstream media. The core values of socialism must be widely disseminated and promoted, the songs are so beautiful, the energies are so positive, and society as a whole must develop a common vision, core values and a good moral culture。
To promote mainstream values, it is important to be good at discovering and reporting on good deeds in everyday life, and to reach, infect, reach and reach audiences by promoting the senses and noble qualities of ordinary people. In recent years, the moving stories of civilian heroes have surfaced in the land of the twin duck hills, where the goodness, love and responsibility that they embody are the brightest of humanity and an important part of the news. The series “the third national moral model lee sucre”, “the fourth national moral model chen bookwork”, “yang lun, the country's most beautiful firefighter”, and “the farmer's son-in-the-river river” were broadcast quickly and strongly echoed by all sectors of society. In particular, the coverage of yang lwin, “the most beautiful firefighter”, and the latest stories of the finest communists in the river, have shocked a wide range of people, transmitted positive energy, met the spiritual needs of the audience for truth, kindness and beauty, aroused a positive and aggressive sense of mind, and displayed a good image of the city of the good。
Building mainstream positions to enhance communication competitiveness
Building mainstream positions is an important safeguard for mainstream media. The mainstream media must actively face the new challenges of the rise of new media and the division of audiences, and the twin duck hills city has effectively strengthened the building of mainstream public opinion positions and has sought to enhance its own communication competitiveness in the light of the new paradigm of public opinion。
1. Improving communication patterns. Mainstream media need to proactively adapt to the evolving trend of media integration, accelerate the convergence of traditional media with emerging media, and actively build new media-wide communication patterns. In response to the new media communications environment, a web-based radio and television service has been launched by twin duck hills radio and television, and the two duck hills daily news agency has created a web portal that brings together television, radio, newspapers and online media。
2. Strengthening the base of communication. In advancing media integration, the mainstream media in particular need to build on the current, long-term perspective and pool resources, strengthen physical and technological equipment and create a solid platform for communication competitiveness. Two duck hill radio television has digitized the broadcast equipment and overhauled the current programme; the two duck hill journal has launched a mobile report to ensure control and initiative of future competition in the mainstream media。
3. Fostering communication skills. The key to building the mainstream media is capacity-building. The department of communication of the municipal council regularly organizes training courses and tutorials, as well as the development of highly qualified professionals adapted to today's media development requirements, through the organization of city-wide journalism teams that participate in a variety of diverse and informative courses such as marxist journalism courses and press conferences。
Iv. Building mainstream networks and enhancing their impact
Building mainstream networks, enhancing the impact of networks, enhancing positive online advocacy, making good online voices, enhancing online media opinion orientation, enhancing online surveillance, combating cyber rumours and creating a positive online public opinion atmosphere。
1. Strengthening day-to-day online information campaigns. Using central and provincial focused news sites and the available online media resources in the city, information resources are regularly made available to the online media to proactively publicize the achievements and highlights of the economic and social development of the city. Editors were organized to reach out to the grass-roots level and priority was given to the publication of press releases. In conjunction with xinhua network, the xinhua network double duck hill channel has been set up to work around city councils and municipalities to increase the reach, infection and appeal of online news campaigns。
2. Online situation policy advocacy. Under the leadership of the city council and the city council, the “two hundred years of struggle” has been set up to move the construction of the mount to a new stage of strength, beauty and happiness, with a view to creating an overall vision that will provide a firmer foundation for the full realization of a healthy society. New initiatives, new developments and practical results for the better and faster economic and social development of the twin duck hills city are promoted in the districts and departments。
3. Carefully organized thematic advocacy. Major events, festivals and commemorative events have been organized around major meetings of municipal and municipal councils, with a view to raising awareness and creating a positive online public opinion. (b) to promote the spirit of the major conferences and events; and the theme of the major trade and trade festival. (b) actively launch a network theme to publicize the measures and results achieved by the city in the areas of economic, political, social and cultural development, as well as the valuable experience accumulated by the districts and departments in promoting economic and social development。
4. Improving the web-based care system. The internet content monitoring system is being actively integrated, a network monitoring system covering all sectors of the city has been set up, a 24-hour shift system is being strictly enforced to ensure the timely uploading and effective disposal of online information. A leadership group has been set up for the management of emergency situations on the double-duck mountain city network, which combines public information, public security, industrial communications, online communication, network operations and communication units to respond to sudden-onset incidents. Establishment of a working system to improve web-based intelligence gathering, analysis and analysis, handling, accountability, etc. Initial steps have been taken to establish a unified leadership of the government of the party committee, with responsibility for each department, with specific responsibility for the districts (districts) and units, up-to-down, with clear responsibilities, surveillance sensitivity, rapid response and a robust mechanism for dealing with sudden-onset cyber-emergency emergencies。
(heilongjiang, the struggle magazine, authorized people's network-china communist party news release, please do not copy)
"the national party building journal fair."
