It's strong, it's hot, it's logical, it's storyteller... What are the new approaches, objectives and skills needed by the press spokespersons in the new situation? At the china press spokespersons forum, held in shanghai, the press spokespersons from all over the country shared their views with experts。
Mr. Guo wein, deputy director of the press office of the state council, said that in the process of national developmentPolicy interpretationIn order to reach out to all sectors and build bridges between the parties and the government, press spokespersons are needed; they are needed to adapt to the new national and international situation and to enhance the external dissemination of china's image. “our news spokesperson is going to do it as a career.” guo wein said。
The experts at the meeting expressed the view that building the capacity of the topic was key to making a good press release. “the subject is set on the basis of the public release of information.” the director of public information and communication of the national directorate of food and drug control, yangtze, believes that this goes through the day-to-day work of each sector and is linked to the whole process of power, government and service。
“information is published in a form that is strong and warm. Both press releases and policy interpretations, and attention to "fluentness" of information, as well as science." in the new media environment, yangjiang considers it necessary to overcome the “public disease” of the news, the “delayed disease” of the response, the “obstruction” caused by the lack of information between the various sectors, and the “malnourishment” reflected in the inadequate media literacy of the spokesman。
Zhou qian an, vice-president of the school of journalism and communication of the university of qinghua, has expressed his interest in setting up issues that focus on “authority” “story” “logical” and “participation”. “at the back of a proactive agenda is the improvement of the efficiency of the press, the use of major issues to reach out to the public, the drawing of attention to narrative narratives that are telling stories, the adoption of logic in the context of the evolving process of the subject, and the orientation of the audience to the process of public participation in the design of the issue.” zhou qian said。
What should a press spokesman do in the face of a major emergency? The press spokesman at the ministry of transport and communications, suh sung-gang, believes that public information and guidance in the form of press releases are an important component of the management of emergencies and a key element in their proper and smooth management. “it's important that the news spokesperson look for the sharpness and temperature of the news and direct the public with a sense of truth.” (reporter guo zindan, one sail, yang still)
