Lim wenjun, tung hai county media center
Summary: the needs of the general public have changed as new media technologies have evolved. SoRadio and television newsEditors can combineMedia integrationIt's the identity, innovationNews editorWork to adapt them to the trends of the times and to meet the information needs of the general public. Through a brief overview of media integration, the paper analyses the development dilemmas of radio and television news editing in the context of media integration and, on that basis, proposes an effective and innovative path that, it is hoped, will provide relevant staff with reference advice。
Keywords: media integration; radio and television news; news editors
Introduction
In the context of media integration, radio and television news editors need to recognize the advantages of the new media in news editing and, through flexible use of the new media, to fill the gaps in traditional media so that news editing can keep pace with the times and contribute to the sustainable and healthy development of the radio and television industry。
Ii. Overview of media integration
Media integration means that the information needs of different audiences are met through the integration of different media patterns, allowing audiences to access communication services that integrate multiple media functions, content and resources. In the context of the internet age, where people can access and distribute information at any time and anywhere by means of devices such as mobile phones, tablets, computers, etc., media such as radio, television and newspapers are no longer able to meet the needs of the mass media, and new media capable of breaking the time and space constraints are beginning to enter the public eye. In this context, the concept of media integration has evolved, enabling the integration of new and traditional media in depth to achieve complementarity between the strengths of old and new media, thus bringing good media experience to the general public。
Iii. The context of radio-tv electronic edition in the context of media
In the context of media integration, the media no longer appear in a single form in the public view, but rather in a multimedia format that integrates both old and new media, with new changes in the way they are disseminated, with some impact on radio and television news editors。
First, in the past, radio and television had to devote considerable time and effort not only to news gathering, editing, reporting, but also to providing adequate human, material and financial support to produce high-quality news stories. However, in the context of media integration, even ordinary people without any professional basis can produce and disseminate information using smart devices such as mobile phones, which makes the network awash with big amounts of information, to some extent affecting its reliability. Second, in the past media environment, a news story had to be produced through multiple choreography, editing, censorship, etc., and as a result, news had often been reported hours or even days away. In the context of media integration, the production and dissemination of news stories is no longer limited to professionals, and ordinary people are able to disseminate information with the support of equipment such as mobile phones, computers, etc., and to synchronize and update information in real time. This form of news coverage also poses additional challenges and difficulties for the implementation of the editorial work。
Iv. Innovative pathways to radio and television news editing in the context of media integration
(i) innovative optimization of editorial thinking
In the context of media integration, news editors need to be kept up to date and apply the new media flexibly to editorial work as a way to innovate and reinvigorate news editors. At the same time, news editors need to develop a sense of lifelong learning and to adapt their work to current social trends by improving their professional literacy and editorial skills through continuous learning of new theories and technologies. In addition, news editors should listen to the suggestions and feedback of the audience and establish close interaction with the public by setting up platforms such as official microblogging, official websites and so that news reports are in line with the public's preferences。
(ii) attention to different types of satisfactionUser needs
In the context of media integration, news editors need to understand the preferences and information needs of their audiences in order to produce news reports that suit their taste. In this regard, a questionnaire could be developed using platforms such as the microblogging, microblogging public questionnaire to analyse the type of user, taking into account gender, age, occupation, etc., and to identify the potential needs of users and provide individualized communication services to users. For example, some users want news stories to be more in-depth, not only focusing on the events themselves, but also digging and extending them further. For example, news stories can provide differentiated news content according to the age of the user, providing both easy and interesting news for young users and more in-depth current news for older and middle-aged users。
(iii) edition of innovative news stories
In the context of media integration, news editors need to be aware of the impact of news editing on the evaluation of news stories, to refine the content of news stories by capturing the needs of the audience for information dissemination, to enable audiences to use their fragmented time to access the information they need and to increase the reach and impact of news stories. The news stories broadcast on radio and television are mostly of a more serious current or political nature, so that, in collating and reproducing these messages, news editors can use the 3d model, virtual reality and innovative media news stories to make them more attractive while providing a good viewing experience for their audiences。
Concluding remarks
To sum up, radio and television need to keep pace with the times when they are doing their news editing work, by bringing together the new and traditional media, by innovating the models, methods and means of news editing, by increasing the professionalism and effectiveness of their work, and by enabling them to take a place in the fierce competition for industry。
