2016/11 strengthening china land and city pressMedia integrationOn 9 january 2016, the two major market-based media outlets under the auspices of the hubei ten-jun media group, the ten-nil newspaper and the qin chu network, were formally merged to create a media-wide editorial department that will integrate the production, distribution, advertising, operation, industry and use the internet as a channel for reporting and monitoringDepth integrationA new type of mainstream media that is all-media, all-weather, all-out, all-round, all-out media, and a media-wide distribution pattern of newspapers, websites, mobile phone clients, and a combination of "media + electrician + industry". The combined evening newspapers and the qin chu network, which have 22 media outlets, such as “web 7 10 μ 2-end 1 column 1”, have created a new media matrix that is well structured and complementary to each other. At the same time, nine subsidiaries, including the hubei small bee electric company, which owns the national electric power company, have integrated their personnel, fully integrated their operations, re-established their institutions and managed them in a highly integrated manner, creating a dynamic of integration in all its aspects. The situation is such that the deep integration of the newspaper and the qin chu network with the news media groups is both a necessary choice and a positive one. The situation is compelling. The ten-year-old evening newspaper, the first economic support for the media group, once accounted for 60 per cent of the group's advertising revenues. In recent years, however, the decline in advertising has not been stopped by a number of initiatives, despite the economic downturn and the impact of new media. In 2015, the advertisement of the ten-ace night news dropped by almost 20 per cent, the return fell by 10 per cent, the profit margin fell sharply, with only a slight gain. The evening newspaper must accelerate the transition and find a way out of the emerging media. Go ahead. Over the years, the tsang daily press media group has been actively promoting the transformation of the press, vigorously developing new media, diversifying industries and cross-border development. In august 2006, the qin chu network was founded, in 2009 the ten cellular news was launched, in 2010 it was granted the authority of the ten gang government network, in 2013 it was developed to build its news client and its cruise client, and in 2014 it created the qin chu network wisin. Since 2012, qin chu network has been working with external partners to develop a one-channel, one-corporate system and five specialized service websites. After several years of development, the new media, with the qin chu network at its core, has developed a diversified business pattern consisting of websites, mobile phone newspapers, twitter, client media matrices and specialized websites, and subsidiaries. While many state-level news websites are still struggling to explore profit patterns, qin chu network has been making profits since 2010, making a net profit of $2. 49 million in 2014 and a net profit of $3. 59 million in 2015 for the newspaper, making it the second largest economic support for the group. In march 2014, the ten-year-old evening newspaper posted a full-scale tweet, in a short period of two years, with more than half a million followers of the evening newspaper, ranking second in a paper medium in hubei province; and 300,000 followers of the qin chu network's twitter page, ranking 22 on the national news website. In the first half of 2016, qin chunet qin earned more than $1. 5 million. In order to follow up on the central guidelines for the promotion of media integration, to respond to the crisis of media development and to respond to developments in the media, the ten daily news media group has merged the evening newspaper and the qin chu network, integrating the two editorial staff, re-establishing internal structures, re-engineering business processes, establishing a highly integrated management system and promoting the development of a deeper integration of traditional and emerging media. Integration initiatives: innovative mechanisms have been put in place to achieve the full integration of the evening newspaper and the qin chu network, and the creation of a media-wide editorial department for the evening newspaper and the qin chu network, under the leadership of the party committee of the daily newspaper, to produce, distribute, advertise and manage the industrial integration, and to retain the two media brands of the evening newspaper and the qin chu network for the rest of the world. One is to use new mechanisms to run new media. The media group developed an incentive policy for the media editorial department as a whole, moving from previous performance indicators to profit targets, and for the media editorial office as a whole, the flat-rate payment was applied for a period of three years; the rate of over-receipt was set at 3. 7 per cent, i. E., 30 per cent went to the group and 70 per cent was awarded to the media editorial department as a whole. This policy motivates staff and enhances the confidence of the network to integrate development. The second is the establishment of five major internal centres. As a result of the consolidation, the internal structure was reset to optimize business processes in line with the media-wide mode of operation. New media media interview centre, multimedia editor's distribution centre, multimedia multimedia multimedia development “ten specimens” — quihu guo jie (ten sing and qin chu network)
