We shared with you in the last period of online marketing the case of a 100-degree advertising model, and in this period we explored with you the example of a 100-degree knowledge electrician model, worth a few minutes to see it, and you'll feel differently。
A 100-degree knowledge electrician model
1. Characterization of knowledge electrician models
The 100-degree knowledge electrician model ably combines the payment of knowledge with the marketing of the electrician, striking precisely at the point of demand between user access to information and product consumption. At its core, it links professional expertise to industry experts, scholars and senior practitioners with in-depth insight, and to a wide range of users who are thirsty and potentially willing to consume。
At the level of knowledge-paying course outreach, the platform's multiple scenes are fully exploited. Using the precision flow portal of the search engine, when users enter financial literacy keywords such as the “introductive stock investment” “tax planning techniques”, a highly matching pay-for-course promotion link emerges and directs users to the course details page in the form of keyword advertisements, knowledge cards, etc. At the same time, courses are being promoted seamlessly in knowledge communities such as the library, knowledge and encyclopedia. For example, the natural transition from a knowledge-based learning landscape to a consumer scenario is achieved by recommending relevant progression courses at the bottom of a popular financial and economic article, or by providing users with fee-based advice or course learning channels during a professional question and answer session。
Combining knowledge payments with electricity company marketing
The presence of experts is extremely attractive. The experts were provided with a full platform of presentations covering a wealth of information, such as personal profiles, professional achievements, professional experience and the image of authority. For example, experts in the field of finance can quickly gain the trust of users by displaying years of experience at the core of banking, securities, published academic works, quoted data on industry views, etc. Not only is it possible to upload an elaborate series of courses, but it is also possible to communicate with participants in real time through live lectures, online answers, etc., to enhance the timeliness and effectiveness of knowledge transmission and to sustain the ecological rejuvenation of knowledge electricians。
2. Practising cases: promotion of financial and knowledge-based courses
Taking as an example a popular course on “a full analysis of the strategy of combat equity investment”, the content of the course was developed by a team of senior securities analysts, which covered four core modules, namely, basic analysis, use of technical indicators, interpretation of industry trends, and resembling of operational cases, with the aim of providing a one-stop stock investment knowledge solution for a broad group of investors, from new hands to advanced ones. The team of lecturers brings together a number of experts with more than 10 years of experience in securities, who not only have a deep personal and distinguished reputation in the industry, but also have extensive experience in the field, managing assets on a cumulative scale of over billions of dollars, and mastering the market pulse。
Promotion of financial literacy courses
