Study on “naming” news events

Study on “naming” news events

Study on “naming” news events

When a major event occurs and its nature and significance have a greater impact on all aspects of society, the event is covered by the major media and named. This paper analyses issues related to the main form and characteristics of “naming” of representative news events that have taken place through their collection and collation。

Main forms of naming in terms of representative events

1. Named after the time and place of the incident

When an incident occurs, the media or the government will name it on the basis of the most central element of the event. Like the events of 11 september, when the catastrophic events that shocked the world were on the ground. This designation is simple time plus place, without any emotional colour。

Two. It's fun. It's interesting

The debate and concern over a number of events have given rise to the naming of news events, a term that is common to the public and which has become a sign of collective identity. For example, in hangzhou, the police reported a 70-yard drive at the time of the incident, which triggered a debate among netizens, resulting in the emergence of a new cybernoun known as “bullying horse”. The sound of a 70-yard tune is a bit ironic。

3 new old words, new meanings

Many social events have been named using extension, re-engineering and innovation. Such as “deception cat”, which was a child's game, is now given the sarcasm of “explaining far-fetched, truth-scrambling” and the whole new vocabulary of online news events, the hymn of journalism, etc. These terms eventually become the hallmark of the corresponding event, especially as the names are more widely used by the network and become the language of evaluation of the events in question, thus demonstrating the influence of the name in society as a whole, and their expression goes far beyond the meaning of the term itself。

Four. Use it on your own

By using the meaning of the name of a major event that had occurred before, news events had become relevant, leaving room for reflection and achieving the goal of a backlash. For example, in early 2008, the “smart door” events, the “100-degree block” events and the “spygate door incident” were named after the “water door incident”. This “door” originated in the “watergate incident” that impeached president nixon in the 1970s (the “watergate” means the “watergate building” where the democratic party of the united states is based). In the event of a scandal, the word “door” was added at a later stage to indicate its nature - a scandal. At the same time, there have been press events that have named events linked to the parties, thereby making them more visible and interesting. The name of a “tiger” such as zhou has also been used as a proxy for a “paper tiger”, which shows the incalculable truth of the incident。

5-stand structure. Fun

Structured terms are used to name news events, and are similar to those referred to by extrapolation, with symbol construction expressing meaning, flexibility, and freshness and interactive motivation. For example, in 2007 the term “most powerful in history” appeared frequently in the news media (especially online media), becoming the popular language in news stories that named news events. The event of chongqing in 2007 was named as a fixed phrase with a new and dynamic tone. With audience attention and media coverage, there has been a great deal of news about “the greatest in history”。

Characteristics of representative news event naming

One, it's simple and clear. It's easy to search for memories

In the modern information society, people have less and less time to read and less time to focus on obscure stories. The naming and reporting of news events should therefore be focused on simplicity, understanding and individuality, and should attract audiences. A mere three words of “dive to the cat”, “deception to the horse” and “sliding to the ground” have succinctly completed the naming of news events, pointing directly to the ambiguities in the official interpretation of these three irregular deaths and linking rare and ordinary games, sports and heavy death to a great linguistic impact and attraction。

2. For a sensational effect

It is easy to link media naming and reporting on the news to individuals and events that are or have been of high interest, paying attention to and participating in the dissemination of news events. The audience's use of platforms such as the web to express its views and comments on news events has often had a resonance effect, making them more influential than expected. For example, the name of the event, which reflects a popular tendency to name entertainment news events, has had a powerful sensational effect on the audience, increasing interest and interest in the audience and achieving excellent dissemination results, which is closely linked to the name of the event in the media。

3. Naming of news events is highly interactive with the network

Some of the events were initially hot on the internet and received a high level of interest from the internet, resulting in the dissemination and expression of opinions about the events, often with a single name for the events. When the media are involved in reporting on the event, it is often referred to as the internet-populated name, which is reviewed and studied to determine whether it is being used. As a result of the investigation and reporting of the zhou jiuju farming incident, “powdering” raised media attention and coverage of the 6-28” incident, which became a proxy for the incident and was widely known to the internet。

The audience can use the name not only in the context of relevant news events, but also in a flexible manner, in different settings and for different audiences, bringing more freshness and interactive motivation. The most typical case is that of the “most of all” phrases drawn from the name “most of all” in history, which has been widely used in areas such as “most of all mothers”, “most of all county clerks”. The online media have exposed the popular language from which a number of news events have been extended to a variety of fields, with an intangible increase in the impact of events during game interactions and a continuation of news life。