Everyone here is a product manager。
The purpose of this analysis is to understand a few thingsInformation platformYesProduct positioningProduct characteristics, such as modules, content classifications, facilitate the selective use of these platforms when we need them to obtain information efficiently. The analysis focused on the following platforms: the journal of curiosity, everyone being a product manager, shells, 36 kryptons, tiger sniffing, aifan, food play, and porcupine park。
The following analysis covers two main parts: the first part is to streamline the functional modules and information architecture of each platform; and the second part is to analyse and compare the characteristics of the timeliness, specialization and outreach of information published by different platforms for the same hotspot。
1 analysis of functional modules and information architecture of each platform 1. 1 journal of curiosity
Product positioning: publishing interesting, interesting and curious information from countries and fields。
Product modules: long articles; 10 maps; institute of curiosity (survey)
Product characteristics
1. 2 everybody's a product manager
Product positioning: community exchange of experiences among internet practitioners。
Classification of product modules and content: industry dynamics (daily morning newspapers - daily hotspots); interactive visualization; product manager; product design; product operation; column for all; prototype design
Product characteristics
1. 3 shells
Product orientation: reading of hot spots or phenomena in various fields, such as the internet, life and humanities, from a “scientific perspective”。
Product modules: home page; scientists (article); panels; questions and answers; science and technology for a better life (scientific life); 15 (thematic learning and reading)
Of these, the scientist consists of the following five modules:
Forms of products: questions and answers, panels (posters), shellers (available articles, logs, answers)
Product characteristics
1. 4 36 krypton
Product positioning: best products and services for entrepreneurs。
Product modules: quick news (hot spots, industry information); next (new products); entrepreneurship development (entrepreneurs and investors); information (early projects, post-b rounds, big companies, capital, depth, research); kryptonian weekly/field newspapers
The content of the information is divided into six categories:
In addition, the weekly kryptonian/professional journal presents a new story, new concepts, new products in a particular field, mainly in thematic format, in four columns:
Forms of products: alerts, articles, weekly newspapers, hotspot labels, column labels (keyword search)
Product characteristics
1. 5 tiger smell
Product positioning: information content consists of two parts, business start-ups and industry hotspots。
Product modules: home page (hot topic -- question and answer format, short-link, rumours -- breaking); information (realism, high tides, morning and evening meetings, jingles); clusters (question and answer -- hot topic); activities; whiteboard for entrepreneurship (presentation of products: product profiles, competitive advantages, product performance, team presentations, corporate reporting); editing of the personal home page
The information contains four modules:
Product characteristics
There is a timely discussion of hot topic; rumours can be used; there is a high level of participation from media users; there is no clear classification of articles, but instead a columnist is the subject of articles from its professional perspective on a hotspot. The advantage is that there is a fast pace of renewal, with a more exclusive view of a particular area, which favours a convergence of ideas and perspectives. The disadvantage is that users are unable to screen the required content against preferences. 1. 6 efraim
Product positioning: the content covers innovation, consumer science and technology。
Product modules: headlines (industry information, alerts, recent comments); appsolution (app presentation, different from the sharing of entrepreneurial products with 36 kryptons); playbooks (presentation of physical products, smart hardware); evaluation; graphics (five graphics tell you about a week-long technological hotspot); isanrank (annual compendium); iseed (business products, entrepreneurial information); mindstore (sharing of products, discussion of products; collection of similar products)
Among them, the first article can be divided into three categories:
Product characteristics: working on interesting products, smart hardware, etc
1. 7 play
Product positioning: from a variety of perspectives and readings of interesting technologies in various fields。
Product modules: home page; information (persons, phenomena, truth, short news, accents, cool play); events; topics; black mirrors (person interviews, behind exploration events); objects are (experiment of new smart products); no! Pingwest
Content classification: person(s) (incompetence under science and technology commercials), phenomenon(s) (technology and commerce), truth (hot topic), short news (interesting perspective on science and technology business events), accent (technology combined with entertainment, fashion, integrity, religion, society, people's way of life); cool play (technology products)
Product characteristics
1. 8 polar parks
