TwoShort videoThis is a major application for the new internet users. Recreational social needs are the most stimulating of the new internet users, with short video applications accounting for 37. 3 per cent of the first internet applications used by this group. In addition, instant communication has shown some “renewal” capacity, accounting for 12. 6 per cent of the first use of the internet by new internet users。
The use of new domestic demand in exchange for old is increasing, and online service consumption is becoming more widespread
The report shows that consumption in the first half of the year was brightened by the exchange of old for new consumption and online service consumption。
On the other hand, there is a new activity on the line. In the first half of the year, electric power platforms were actively working with the “old-for-new” policy to promote consumer transformation and consumption upgrading through increased subsidies, simplified processes and improved logistics. The data show that 68. 8 per cent of internet users involved in “old-for-new” consumption activities in the last six months participated online. Among them, the highest percentages were traditionally used for “old-for-new” consumption, such as mobile phone numbers and washing machines, accounting for 28. 8 per cent and 23. 7 per cent, respectively, of the users concerned。
The second is the increasing consumption of online living services. As the online services landscape becomes richer, a growing number of users are accessing the services online. As of june, 50. 3 per cent of internet users, 20. 7 per cent of internet users and 17. 3 per cent of internet users had purchased online services such as take-out services, catering, film and leisure。
Mobile payments are becoming easier and “old” “outside” payments experience is new
The report shows that the facilitation of mobile payments has increased in the first half of the year as the series of payments facilitation initiatives has advanced。
One is the continuous improvement of mobile payment services for older groups. The mobile payment industry is actively promoting an aging upscaling of older groups by improving the experience of mobile payment services for older groups, including by simplifying processes and increasing the number of language broadcasts. As of june, 75. 4 per cent of internet users over 60 years of age had paid for their use。
The second is the increasing ease of mobile payments by foreigners from china. Mobile payment innovation services such as “outsourcing in-house” and “extra-carnet binding” for expatriates continue to optimize payment facilities for expatriates. In the first half of the year, more than 5 million immigrants used mobile payments, which was four times the same rate; more than 90 million transactions, amounting to more than 14 billion yuan, were seven times the same rate。
The online video industry has flourished, with micro-shorts moving towards regulation
The report shows that the web-based video industry has gained momentum in the first half of the year with the growing demand for quality content and the optimization of the industry environment。
The first is the increasing level of compliance in the micro-blind industry. As industry-led policies continue to be introduced, the production of micro-syncs is becoming more regular. According to the report, as of june, the micro-short play users accounted for 52. 4 per cent of the internet population。
Second, the short video industry continues to flourish. With the increasing adhesiveness of the users of the short video platform, the business of the short video electrician has grown steadily and commercial liquidity efficiency has continued to improve. As of june, short video users accounted for 95. 5 per cent of the total number of internet users。
The third is efficiency enhancement in the long video industry. The industry's upward trend continues, with long video-type plays like " my al-tay " , with a combination of heat and reputation, bringing high-quality audio-visual experiences to users. As of june, long video users accounted for 65. 2 per cent of the total number of internet users。
What are the new features? Expert interpretation
Zhang xiao, deputy director, china internet information centre, stated that in the first half of 2024, our countryArtificial intelligenceThe new engine of innovation in the internet industry, such as the dynamism of industrial development, has provided new impetus to accelerate the development of new qualitative productivity and to consolidate and enhance sustained economic recovery. The 54th statistical report on the development of the internet in china reflects three main features of the development of the internet sector in the first half of the year:
One is that artificial intelligence industries add dynamism to economic development. In the first half of the year, the generation of artificial intelligence technologies continued to become a global technological hotspot. The country's development of the artificial intelligence industry has gradually entered the fast track, with the continuing upgrading of the artificial intelligence plus (ais+) enabling industry, which contributes to accelerating the development of new qualitative productivity and furthering new industrialization. The data show that our core artificial intelligence industry is close to $600 billion, with more than 4,500 artificial intelligence enterprises, the second largest in the world. At the same time, the perception and use of artificial intelligence products among the vast network of internet users in the country is already on an initial scale. The report investigates the use by users of the relevant generated artificial intelligence products, and data show that, as of june 2024, the prevalence of artificial intelligence represented by large models was 16. 4 per cent。
Second, internet enterprises are actively expanding global markets. On the one hand, internet enterprises continue to organize their businesses abroad, resulting in a double increase in business income and total profits. In the first half of the year, our internet and related service enterprises, on a larger scale, received 86,76. 6 billion yuan, an increase of 5. 6 per cent over the previous year; and cross-border electric operators imported and exported 12,2 trillion yuan, an increase of 10. 5 per cent over the previous year. On the other hand, internet enterprises continue to optimize payment services and open up both domestic and international cycles. In the first half of the year, mobile payment services such as “outsourcing in-house” and “out-carnet binding” were introduced for foreigners from china, with more than 5 million immigrants using mobile payments, four times the same rate; transactions amounted to over $14 billion, seven times the same rate。
The third is the steady expansion of the digital divide. In the first half of the year, the level of internet application services continued to rise, contributing to the sharing of digital dividends among millions of people. Digital ageing and barrier-free services help older persons and disabled groups to cross the digital divide. Among the new netizens, the proportion of older persons aged 60 and over is 20. 8 per cent; 2,792 websites and apps have completed aging and barrier-free adaptations; and the “one-time-in-a-passenger” line has served 490 million times. Telemedicine technologies continue to contribute to the upgrading of health services at the grass-roots level. At present, the tele-health service network covers all municipalities and counties and extends to the community and rural grass-roots levels, and 70 per cent of health centres throughout the country have established tele-health collaborations with higher hospitals。
