During the “five ones”, fouqing city held the “five hearts” for the first popular consumption festival of fukuqing in 2020, inviting the acting mayor zhang xinxiang, the deputy mayor zhou zheng zhou, the food and great v-ma, together with the host of the city media centre for integration, throughLive deliveryThe new consumption pattern created a sales record of 20,000 cumulative electric power orders for 10 branded products, with a total online sales of over $1 million。
According to the data, three live broadcasts lasted four hours, with a cumulative total of 24. 374 million people online on each platform as of 12 may. The number of people online on one live broadcast site alone exceeded 840,000, with an abbreviated number of 184,500, and the number of readings exceeded 12 million by the new wave microblogging topic #fukuqing public consumption day。
In addition to the delivery of goods from the “photo qing” platform of the city centre for media integration, the city council's communications department, the city council's network office, and sina weibo have joined forces to launch a variety of fuku qing local brands, including the yuanhong international food park, fuqing wanda square, cheung hing group, sunyang eggs industries, qishan foods and crown foods, to deliver “bright” high-quality goods to a wide range of consumers。
Live carrier: inducing city-wide consumption heat
On 1 may, following the launch of the first festival of public consumption, the acting mayor zhang zhang became the “bulling officer” and opened the current festival's “first show” — “the mayor takes you around the business world” — to go to fokqinghwanda square with his friends, to play with the merchants of the kayonghui supermarket, the great dream house, suning yee, the four dishes, to encourage and guide citizens to spend their consumption, to attract a crowd of citizens to view the mayor live, and to view the mayor live live, with almost a million people watching the live webcast, with comments from the netizens: “i'm sure i'm going to go with the mayor to buy a machine to give my mother,” “the great dream house is a long time to hit a card”
“i think it's good that now we can go to the mall, get down, and, of course, take care of the vaccination. Mr. Lin said:。
“it is a powerful agent that the mayor takes the lead in the business world and instils confidence in businesses and citizens.” wanda square general manager wang jia said: it was described that during the “fivety ones” period, the flow of passengers to fukukwanda square had been restored to 90 per cent during the same period last year, and sales had remained the same as during the same period last year in the event that the city was not open. Of these, the performance of the yonghui supermarket increased by 24 per cent over the previous year, suning's five-day sales performance ranked first among the seven equivalent shops in the fuku region, the nightmare house ranked first among the same-class shops in fuku region, and the four dishes ranked first among the country's 32 stores。
One of the series of activities of the universal consumption day was the live delivery of the “fuqingqing zhuong bounty”. On 4 may, a live food stand with the food and economic community of west african states (ecowas) and the food and agriculture organization of the united nations (fao). With the addition of a big v for food, the food that was sold live on the day triggered a rush to buy-- – bounty sausages and tedious potato pills were sold off the same day, and eel, eggs and nuts were sold by the girl running nuts。
The same boom, coming again. On 5 may, the vice-president of the republic, lim jiu zheng chong, made a live broadcast of seven items of goods to lead and share the story behind the product with his netizens, giving them a better understanding of fou qing's local business brand. In the live booth, the "plus" and "the next one" are on the screen, and seven of the commodities are once again on the rise. Among them, the number of orders in the box was more than 5,000, and the number of fast running orders doubled from 4 may to over 4,200。
Business: not a man fighting
Although it is in the heart that the sales of potato pills are expected to be good, it is still surprising to learn that, on 4 may, when the pickles and mushrooms and potato pills were sold out, the deputy general manager of ledley was still unforeseeable。
“our products are generally based on provincial orders, and through this live broadcast, we find that there are many more out-of-provincial orders, and that there has been a 40 per cent increase in products such as shrimp pancakes and a nearly 30 per cent increase in potato pills, compared to the same period last year。
The leddry company, a small shop, has a history of almost 20 years. Based on its traditional processes, the company has developed a variety of potato-ball products and has successfully addressed such challenges as the storage and transport of potato-balls, which are susceptible to decoupling, and has sold specialty foods throughout the country。
During the outbreak, production ceased for one time and there was a serious shortage of goods in the market. The resumption of production began in march only after the factory had resumed work. As a result of the event, he felt that the business was not “one man fighting”, and that the leadership of the municipal council, the collaboration of the various sectors involved, and the enthusiastic involvement of the netizens had allowed him to see the dawn of a market recovery. “this attempt has shown us the advantages of live sales and has inspired us.” as a next step, they will use the electric market platform to develop products in depth and explore new marketing models, such as live broadcasts, to make more useful attempts。
Over the last two days, qi-shang food executives have been impressed by the delivery capacity of live broadcasts. Two live broadcasts and qi-shang received orders for almost a thousand roasted eels, “orders more than 1. 5 times higher than normal holidays”. He is the general manager of fu qiqi shang。
For 27 years, eel production has been focused on roasted eel production, which has been exported to japan, the united states, australia and europe. Kung-hyun indicated that the live broadcast had made him aware that it was a viable way to expand domestic sales, and that it would be possible to create a telecom and live sales. “the distance between the live feed and the consumer, and the government's outreach to businesses, have spread the brand effects well.”
During this live broadcast, the number of goods traded in the sun-yang egg industry increased by 259. 83 per cent over the same period last year, while the number of visitors increased by 173 per cent; the volume of the deal increased by 267. 81 per cent, compared with 363 per cent during the same period last year; and, in addition to the considerable volume sold, the sun-yang egg industry received 13 calls from dealers wishing to cooperate。
In response, the head of the city council network stated that the campaign was being promoted through a variety of online and offline channels in order to make local products more familiar with and recognized by consumers. Through this event, the visibility of enterprises has increased, online sales have increased and electrical platforms have gradually grown. The next step will be to continue to select more high-quality, home-grown goods, to expand the product chain of the “funct goods”, and to promote more “funct goods” into the sea and beyond through brand promotion and training of electric operators。
“the number of live viewers reached 7. 8 million, which is beyond the reach of businesses alone.” the staff of the group's communications department indicated that previously the electricity department within the group had also broadcast live, but that there was low flow and no communication effect. Government-organized live broadcasts have a celebrity effect and are highly oriented, and consumers are reassured to buy products as long as they are too hard and the government has confidence in the business。
After the live broadcast, the city's director of commerce, lin wen, kept his phone ringing, “many businesses want to continue live webcasting.” according to lin, this live broadcast, organized by the city council's communications department and carried out by the municipal media centre, demonstrates that the city council's municipalities have sent positive signals to a wide range of businesses and citizens, boosting market confidence and allowing businesses to move courageously and proactively towards economic recovery。
With consumer confidence, there's smoke
At present, the anti-prevalence situation is steadily strengthening for the better, how to boost consumer confidence and promote economic recovery and development, which is yet another “examination” before the city of fuqing. The municipal councils have worked together to plan and promote a “city of five hearts” during the “51st” period — the first popular consumption festival in 2020, exploring new consumption patterns and boosting consumer confidence。
As one of the country's 100 counties and municipalities, fuqing has a number of well-known brands, such as the sunyang egg industry, qi xiaoqiao eel, zai xianxiang box, etc. Another feature of fukuko is good food, and the geographical advantage of the south-east coast has created the advantage of a rich variety and high quality of seafood。
In preparation for the event, the ministry of communication of the city council, the network of city councils, the city business bureau and the city media centre were able to pool their efforts to select high value for money, representative of the fuqing identity, leading firms and products that cover a wide range of young and old audiences。
On the basis of this selection criteria, netizens saw more than a dozen commodities in three broad categories on two live broadcasts. Some of the high-quality products of fuqing industries, such as changxiang group boxes, eel roasted foods, egg products from the sun-yang egg industry, fushingda beach shoes, etc., are well-solded domestic and foreign, very competitive fist products; some are local specialty products, such as radiant potato pills; and others are cheap and popular food products, such as the fragrance ceremonial salami, and the ceremony on the winfort food。
According to lin, there are many products with obvious characteristics, high value for money, and high competitiveness. Publicly organized live events, with government credibility endorsed by businesses, have improved consumer experience and bought good products for consumers, and have helped businesses open up many products of guaranteed quality and service security。
Good products have to be well publicized. As the designer of the event, under the overall direction of the city council's communications department, the municipal media centre participated throughout the live coverage and disseminated it simultaneously through such platforms as afuqing, a live broadcast and xinjiang weibo, as well as a number of high-level media outlets such as the daily newspaper of fukuzhou and the evening newspaper of fukuzhou。
“the processed foods of many of the agricultural products are the traditional processes unique to them and bear the brunt of the good fortunes.” as a fook qing man, ma has a unique attachment to fook qing food, and this time she was invited to a live event to work hard for fook qing qing, to promote and promote the fook qing qing brand with the influence and motivation of the food big v。
It was stated that the day would last until 15 may, with a series of online promotional and offline promotional activities in the form of food and food “heart”, “heart”, “heart” for consumption, “heart” for consumption, “heart” for love, and “heart” for the promotion of “heart”, providing food, clothing and three types of living services that were closely related to the daily lives of consumers. (reporter chan yan-lan)
