For these old content information platforms, there is an urgent need to find a new way forward, and the electrician is undoubtedly an opportunity option. In recent years, byContent electrician“the new electric powerer represented is constantly rising, typically represented by a small red book, which creates an important delivery channel and electrical platform by planting grass of interest。
Traditional content information platforms can also leverage their own strong content distribution and creative capacity to produce grass. In addition, the platform's natural distribution recommendations, search for precision positioning, and its own user flow advantages could be used to facilitate the development of the electrician business。
Currently, there are four content information platforms in the country:Headline today, mobile phones, uc browsers, and qqb browsers are exploring electric operators through a variety of channels。
Among them, the headlines are particularly prominent today. As early as 2014, the headline app came on line today with the electrician business called “sold today”, which was the first time that a byte beat had embedded the electrician business in a content platform。
In 2017, today's headline app went on line with the “sure buy” business, and in september 2018 it was upgraded to the “centre of value” and created an independent electrician app platform “value point”, a low-price strategy by the owner of the product, which is known as the “many of the front page”. Ultimately, however, the business did not emerge and became a more timid electrician in today's headlines。
The headlines of today's “defunct” followed a period of immersion in the electricity business. Since then, the byte electrician has focused more energy on shaking the sound, using the flow advantage of the voice, quickly hatching live broadcasters, content electricians, and later “interest electricians”, creating the “twirling electricians” and making a big difference in the development of the electrician through the delivery advantage of live + short video。
But for today's headlines, the electrician has for years been his unforgivable obsession. Until last year, after a major restructuring of the business structure bytes, today's front-line electrician business came to a turn。
Based on the adjustments, today's headlines, watermelons, search, encyclopaedia and vertical services in the country are integrated into the tremors. Since then, the tremors have connected short videos, social links, etc. To today's headlines, the richness of today's headlines has been further enhanced, and more recently, the tremors have begun to attempt to transfer electricity business to today's headlines。
For example, live tremor is part of today's headlines, officially opening the portal for today's headlines. In the current stream of information on the front page of today's headlines, a number of live feed booths can be seen, where users can buy directly from today's front page。
Note: the location of the tremor live in today's front page app is visible in the live booth。
This also led to a two-nucleus operating model of today's headlines with a "value point (head shop) plus a live vibrating sound (dove shop) " . In addition, today's headlines use the advantage of algorithms to provide users with an accurate view of the live booths of their attention on the vibrating sound and, on search, by searching for the key words of the electrician concerned, to display accurately the vibrating booths that are carrying the goods。
Tech also found in its own right that today's headlines have added entirely new “orders” and “ coupons” features to the individual industry, which synchronize the user's purchase order records in the tremor and red bags/ coupons, respectively。
Note: new order pages in today's front page, “personal home page”, and tremors coupons。
Tech learned from people close to today's headlines that, at a later stage, the headlines will be around the electrician to export and land a programme of activities that will accomplish the scale of the deal and the double growth of the electrician user。
There is no doubt that the shivering electrician is trying to make today’s headlines a “new feeder” for the electrician’s business, so that users can do their shopping in today’s headlines and follow-up。
Of course, the main reason why the boom is focused on the business potential of today’s front-line electricians is that today’s headlines have a billion-dollar monthly flow, many of which are still potential customers of the boomerre electricians. In addition, today's headlines serve as content platforms where content can be used as a guide to match the “interest electrician” proposed by the voice of the voice, and thus to develop the electronics business。
On 31 may, at the 2022 twisted acoustic electrician eco-conseil, the president of the twisting electrician, wei zhu, indicated that the interested electrician was upgraded to the global interested electrician phase, with three areas of synergy: content, centre and marketing. Under the vibrating content scene, there was a 31 per cent increase in the cumulative number of video clips on trailers over last april, a 112 per cent increase in the number of orders between live broadcasts, and a 3. 2-fold increase in gmv for the vibrating electrician。
02 the electrician's 4-part platform, "new pet"
Tech found that, in addition to the byte headlines of today, three other major internet content information platforms, such as the “qqq browser”, the “uc browser” and “100 degrees mobile phone”, were also operating as power generators。
Note: content information platform power generators。
As the qq browser connects to the micro-mail applet, the users of the qqq browser can jump seamlessly into the micro-mail applet inside the qqq browser, which provides new possibilities for the electrical business of the qqqq browser。
The qqq browser also uses content-carrying, for example, for content creators, who can release a shopping link in the content comment area, and users can click on the link and jump directly to the micro-mail electrician applet to complete the shopping。
Lee hong, a businessman and content creator, told tech planet that a number of businesses are beginning to use the content dissemination advantages of the qqq browser to try to bring goods, and that li hong can get about 600 sales per month through the qqq browser, with a net profit of around $10,000, and that if he buys more traffic, he can get more sales, and the qqq browser is becoming an important position for micro-sellers。
In addition, the qqq browser launched the qqq browser good in may last year, a content grass platform that attracts users to buy through information content, and which still has some usage。
The mobile phone is the launch of the electrician platform "doo-tao" and completes the exploration of the c-end electrician field. It is mainly for electricians to promote their customers and their own media authors, providing them with the capacity to open, trade, order, sell, market, distribute, and so on, in short, to provide content on the side of their own platform creators, to sell goods, to combine with the creators of the 100-storey content, to make content, to open the store and to market the entire 100-degree chain。
The uc browser compares 100 degrees to the qqq browser, today's headline and mobile phone, with a different mode of operation for the electrician, using a direct-business model. Tech learned that last year the ali baba smart information enterprise launched a brand-new direct power-marketing platform, the cedar shop, which mainly covers new consumers within the uc。
Currently, the zunta small shop is located in the uc live and carries the goods mainly in the form of live broadcasts. In addition, businesses can become content creators, publish grass content in the uc browser and obtain potential customers。
A resident businessman has revealed that since his arrival in february this year, he has earned as much as 100,000 dollars in uc live broadcasting, which is now another new option for him。
It is easy to see that content-based electronics are becoming a “new pet” for content platforms and businesses。
Is the chamber of commerce a good business for content platforms
As can be seen from today's headlines from 2014 to the day when electricians explore the path, traditional content or search platforms are not easy to do。
However, as users slow down and advertising as a single mode of realization, it is difficult to support the growth of content information platforms, which urgently need to find new growth points, as an electrician from the pc era to the present, with enormous potential and imagination for content platforms。
It is well known that, in recent years, weeders and live broadcasters, represented by little red books, have emerged rapidly, with platforms such as fast-hands, acoustics, tremors and peddlers all set up in both tracks. For content information platforms, the two electricians still have behind their tracks and, if used, content platforms do live delivery and content grass, although difficult, but not impossible。
After all, the most important content platform is content and creators. For example, the 100-digit creators have reached 4. 6 million, the penguin creators have over 3 million, and can constantly produce content, while the electrician business can also provide new revenue to the creators, such as commissioning。
For the platform, a home-grown power business landscape would not only be an important part of the electrician ecology, but would also be favoured by the electrician advertisers, with new advertising revenues, and direct power producers like the uc could create an independent electrician platform to increase the cost of services, thereby creating a new growth curve. For platforms and creators, electricians are full of temptations and opportunities。
In addition, the content platform has a large group of users, ranging from young to old, from second-line cities to three-way markets, where a significant proportion of users can be converted to purchasing power. The content platform can use algorithms to accurately recommend shopping information for these users and increase potential order transactions。
New players, headed by content platforms, are bound to drive their respective players through quality content in conjunction with current shopping flows。
