On 11 september, the new kyoto newspaper shell financial news (journeyman) was informed that the company had developed a differentiated channel strategy in response to the trend towards channel segmentation, as reflected in a record of investor relations activities issued by journalists for their own drinks. Traditional channels have consolidated the base of traditional channels, such as “flow, commerce” and stabilized existing sales, by optimizing terminal displays and sizes, and by perfecting marketing closed loops; deep-drilling of electric powerer channels, with a full-scale distribution of the head platform; and focused regional markets, with priority to expand emerging channels, such as “community, discount, instant retail”, to capture regional market shares。
In the first half of this year, the revenue from the operation of the drinking stock was estimated at 2,465 million yuan, a decline of 16. 19 per cent over the same period, mainly due to a decline in sales of the company's walnut dairy products; the net profits attributed to the shareholders of the listed companies were about 744 million yuan, a decline of 27. 76 per cent over the same period。
For more than 20 years, walnut beverages have been working to promote the development of the walnut beverages sector, with regional small-scale development becoming the “north-south drinking, national sharing” category, and the creation of six walnuts as a domestic brand, with the idea of “often drinking six more walnuts with the brain”。
However, recent financial reports indicate that the production of walnut milk for beverages is decreasing, with production falling by 3. 77 per cent and sales by 4. 71 per cent over the past year。
Investors asked “the continued decline in sales of walnut dairy products, represented by six walnuts, has led to continued fluctuations in company performance. Are there any new product growth plans for companies?"
In response, it is stated that: “corporates continue to develop diversified product matrices that respond to the characteristics of current consumer market stratification, hierarchization and stock competition, construct product systems that cover multiple price bands through a precise breakdown of consumption scenarios and population demand, and comprehensively meet the needs of different consumer groups and scenarios; advance deep distribution across the world and further strengthen market share through a channeled stereotyping; optimize c-side business strategies around consumers, innovate, scale up product experiences, enhance brand and product trust, and invest in the development of landscape-based marketing eco-systems and sustain new consumption landscapes.”
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