From “human search for information” to “information search”, from “link list” to “integrated answers”, when ai (artificial intelligence) searches become normal, geo (generic engine optimization) quickly becomes an emerging business for question-and-answer interventions against large models of ai, and the market is rapidly expanding。
Gartner predicts that the flow of traditional search engines will be reduced by 50 per cent by 2028, and that the tens of billions of dollars of advertising budget, originally belonging to seo (search engine optimization)/sem (search engine marketing), will flow to the ai-driven entrance。
As a neutral concept, the core logic of geo is to change output by influencing ai's input. However, early in the market, there were a large number of “black hat geo” tools, i. E. The use of generated ai for marketing, the contamination of the internet by a large volume of manuscripts, and the influence of large models in online search chain information input。
In contrast to the black hat geo, the industry is also exploring the white hat geo, i. E. Ai reputation management, ai visibility governance, or responsible geo governance. The white hat geo does not maliciously release false information and does not exploit technical loopholes, but rather improves the ai visibility of high-quality content by means of compliance and avoids the alienation of geo into a “toxification” tool。
Today (15 april), the daily economic news, as a leader in the transformation of the country's financial and intellectual media, based on years of technological insight and industry sanctification, launched a special column on the analysis of the geo case, regularly combing the classic compliance practices in the market and the “black hat” case, taking into account commercial competition, and anonymously treating the relevant brands and service providers. In follow-up, we will continue to conduct regularized research and dissemination with a view to delineating compliance boundaries, alerting black hats to risks, continuously decontaminating geo ecology and contributing to a healthy and orderly industry。
Compliance practice: enhancing the ai visibility of quality content
Case 1: a headline financial listed company — a “content actuarial” based on real value to efficiently improve the visibility of ai degrees
Following the issuance of the 2025 financial statements by a head-line financial listed company, it is hoped that key issues, such as dividends, performance, diversification, valuation restoration, etc., will be best disseminated in the response of ai platform. Based on real data and value analysis and the monitoring of the status of the ai platform, a geo service provider produced a “content actuarial” version, published several versions of a professional interpretation suitable for ai identification on an authoritative financial and economic media platform, resulting in 62 per cent exposure at 0. 2 per cent and over 50 per cent reference for the hfai interview, covering bean buns, yuanbao, kimi, deepseek, and the six mainstream ai platforms. At the same time, the submissions are high and ranked high on the platform。
Analysis: the case accurately calibrates the answers to the concerns of investors in terms of optimized scores, performance, etc., by publishing in authoritative financial and economic media a professional financial statement that is suitable for ai identification. The high exposure with low input rates, the extensive reference to and coverage of mainstream ai platforms, has effectively enhanced the exposure of positive corporate financial information to ai questions and answers and the image of companies in capital markets。
Case 2: an industrial laser enterprise — authority to perfect a technology bottom-up optimization industry
An industrial laser enterprise is a “hidden champion” in the laser field, but its ai is far less visible than its own industry. In order to make the enterprise the preferred answer to ai's laser professional questions, geo service providers have made two improvements to their network: first, to improve the technology base, to configure llms. Txt (note: content standards specifically designed for large language models), to guide aigs to read core information, to optimize the entire site schema (model) structure, and to enable ai to quickly identify the content of the page; and second, to update more than one professional contribution on the website every month, to optimize the core page, to use technical terminology with precision, and to publish professional contributions on a high-citation media platform. Within six months, the number of ai visits to the network increased four to fivefold and the visibility of the brand significantly increased。
Analysis: this case allows for better access to ai-identified content through technical adaptation, thus laying the foundation for enterprises to increase their visibility in the ai preferred answer. Continuous production of professional content around ai question and answer needs, with professional depths to project corporate authoritative images in the laser field. The content authority is further enhanced through high-citation external submissions from media platforms。
Case 3: a well-known smartphone brand - refining core points to increase exposure to product ai platform
When a well-known mobile phone brand was newly listed, it was rarely mentioned when users referred to the mainstream ai platform for advice products. To enhance exposure in the ai search, geo service providers are refining keywords based on the core selling points of this new product, creating high-quality real content suitable for ai identification and publishing. After optimization, the reference rate for the new product rose significantly on the deepseek, kimi, bean bag, yuanbao and other ai platforms, from 0 to 93. 3 per cent in deepseek to over 70 per cent in bean buns, yuanbao and kimi. Because of the high level of expertise in content writing and the credibility of the distribution channels, 86 per cent of the four platforms are referred to in combination。
Analysis: the mobile brand effectively increased the exposure of new products to mainstream ai platforms by refining key words and publishing ai-friendly content. Platforms have seen a significant increase in reference rates, with geo service providers helping to publish content as the main source of references for ai responses, demonstrating precision and conformity with ai search rules, and rapidly enhancing the voice and influence of brands in ai recommendations。
The black hat case: the alienation of geo as a “tapping tool”
Case 1: fiction of apollo9 smart bracelets - use of false software to channel ai recommendations
According to financial reports, an enterprise in a geo optimization system has entered information on a fake apollo9 (apollo9 product) and has automatically generated more than a dozen promotional postings after checking out the article creation instructions; after filtering and posting these articles on the internet through the system, users ask for "advisory health rings recommendations" on the ai platform, which shows that there are two ai platforms that include this false bracelet in the recommended list and rank ahead。
Analysis: the case revealed that some of the illegal geo service providers generated and published false product information, which fed poor content by paying for the ai recommendations, leading ai to include false bracelets as front-line recommendations. This not only misleads users in their decision-making and undermines market equity, but also highlights the apparent weakness of ai in information traceability and authenticity audits and the urgent need to strengthen regulatory and technical governance。
Case 2: "black hat" geo for geo manufacturers - falsifying official reports to guide ai recommendations
In several content platforms, even high-impact media platforms, a geo service provider's authoritative assessment of the text, falsely claiming that an authoritative institute had published an industry report, highlighting an unknown geo producer, and imposing the report on the list, was falsely ranked, graded and graded. The data contained in the manuscript are overly accurate and typical marketing techniques, which are completely different from the geo service providers ' list in other media and industry reports for the same period. The wording corresponds to the ai identification habits and maliciously guides the ai reference and recommendation。
Analysis: the essence of the case is to create false credibility through endorsement of industry reports from authoritative institutions, to mislead market judgement by falsifying lists and fictional data, and to use the aid content capture rules for targeted opinion manipulation, both contrary to the principle of authenticity of advertising and disrupting the system of industry evaluation and misleading users and collaborators on a continuing basis。
Case 3: stranger faces in ten major white wine brands - false information for counterfeiting industry status guidance ai
