According to the general directorate of state market supervision, on 15 january, the hainan press office held a press conference series on the theme “high standards for the construction of the hainan free trade port”. At that meeting, the director-general, junin, secretary-general of the provincial intellectual property authority and director-general of the office of the superintendent of markets of henan province, presented the results of the reform of the regulatory career in henan province during the “145” period. During this period, the bureau focused on systemic innovation, promoting easier access for business owners, a more equitable competitive environment and a more inclusive policy dividend, with a number of notable results。
The dynamism of business owners has been effective. The implementation of reforms such as market access commitments, i. E. Entry, and the “five ones” of foreign business registers, by the hainan province market regulatory authority, has greatly improved the ease of registration. By the end of 2025, the number of active business owners in the province had increased 2. 04 times more than at the end of the 13th century. Through reforms such as access to offshore certification bodies, tax-free electronic labelling of cosmetics off the island, as well as the promotion of the borghull city licensing policy for medicines and special foods, 540 clinically needed licensed medicines, 13 special medical and health-care foods have been released “first-to-first-use in china” and the self-trade policy dividend has been released。
Fair competitionContinuous optimization with the consumer environment. It has built a “1 + 17” fair competition policy system, implemented more than 17,000 fair competition reviews and consolidated over 120,000 inventory policy measures. Innovations have created a “hainan model” of comfort consumption, characterized by online commitments, dynamic star class, “credit + intelligence regulation”, and have fostered more than 150,000 consumer units, covering more than 20 industries, such as tourism, catering and shopping。
QualityIntellectual property strategyFurther implementation. In the area of quality improvement, 4845 enterprises with 17 industrial chains, such as commercial space, have been involved in high-quality projects. Quality infrastructure efficiency gains increased by 98 per cent and 58 per cent, respectively, in the number of valid certification certificates and certified organizations compared to the end of the thirteenth session. In the area of standard-building, standardized enabling actions have been implemented to guide the development of a system of “standards + services” for the preservation of national culture and to promote the construction of a system of standards for a variety of special industries, such as saliva and tea. In the area of intellectual property, the establishment of the special intellectual property area of the bay of sanyacco bay, and the implementation of the “five-one” integrated management system have led to the establishment of two national intellectual property protection centres, the sea mouth and sanya, with a 193 per cent increase in the number of patents for effective inventions throughout the province compared to the end of the thirteenth century。
Safety floors and regulatory effectiveness are steadily improving. Qualifications for food safety evaluation have stabilized at over 98. 5 per cent throughout the province, 99. 8 per cent for drugs, 97 per cent for quality surveys of manufacturing products and low-level operation of special equipment. The agency has been actively engaged in innovative monitoring concepts and tools, investigating 62 million cases in the field of livelihood, conducting special management of fees for non-compliance and strengthening the economic regulation of the platform. At the same time, credit risk classification management has been implemented for enterprises, “two random, one open” controls have been introduced, and a province-wide integrated business platform for market regulation has been set up with the integration of data integration, smart warning and so forth。
As a next step, the hainan province market supervisory authority has indicated that it will continue to respond to people's concerns, the development needs of escorts, the establishment of secure lines of defence and the provision of high-quality development services to the hainan free trade port, bearing in mind its initial mission。




