The fall of china's mate70 pro (12gb+512gb) fell from $599 to $3699. The decline of $2,300 is not just a change in price figures, but more like a boulder in the middle market. The "flaghead" that once held a steady position at the high end of the camp was suddenly killed in the 3,000 dollar slot, re-engaging the whole of china into the logic of positioning the product line and having a destabilizing effect on consumer selection decisions。
The performance parameter "reduced pressure" is the most powerful weapon in this price battle. Mate70 pro, with a 9020 chip, faces a 9010s of her own nova15 ultra, a match between professional and amateurs: the flow of the former in multitasking processes, the stability of the frames of large games, and the long-term experience of their use, resulting from the deep optimization of the system, create intergenerational advantages. Digital bloggers have measured: 20 applications have been opened at the same time and the retention rate of mate70 pro is 35 per cent higher than that of nova15 ultra; after two years of continuous use, the former's carton probability remains within 5 per cent. This performance gap, which used to cost more than 2,000 dollars to level the gap, is now completely broken by price cuts。
The flagship experience of "downward penetration" has overshadowed the middle machine's "price-for-money" halo. The configurations of mate70 pro, which were once considered "high end exclusive", have now become the 3,000-dollar "platforms": variable radial lenses can be freely switched between f/1. 4-f/4. 0, with light coming nearly twice as high as nova15 ultra in the night scene; red mammoth engines restore colours, and even professional photographers praise "more quality than can be seen in the eye"; and 2k ltpo screens in 6. 8 inches, self-adaptation rates of 1-120 hz per second, fixed 60 hz that allow slides well above the nova series. Not to mention the "hidden flagship genes" of ip68, waterproof, wireless reverse charge, which may not be common, but when needed, it is a gap of experience that the medium-end machine cannot overcome。
The "internal shock" of the product line exposes the strategic trade-offs of china. In the past, the mate series was high-end, and the nova series was middle-end, and the two, like brothers in the wells and rivers, met the needs of different budgets. Now the drop in mate70 pro's price is equivalent to letting big brother rush into little brother's territory. - same 3000 multi-budget, who gives up flagship chips, flagship images, flag senses, and chooses the medium-end machine for accommodation? The sales data from the underground store show the problem: out of the 3,000 dollars sold in the last two weeks of the experience shop, mate70 pro rose sharply from 10 per cent to 65 per cent, while the sales of nova15 ultra went straight to the waist. Behind this "fragmentation" is the urgent need for china to clean up stocks and take market shares — now that the cell phone cycle has been extended to 36 months, it is more important to lock the users with the "sex value" of the flagship aircraft than to keep the product line located。
Consumers' "choice dilemmas" are the dividends of technological inclusion. For ordinary users, the price reduction did not result in confusion, but in tangible benefits. Those who used to want to buy flagship planes with a limited budget now enjoy high-end experience at middle-end prices; those who seek "one step at a time" do not have to pay for their performance anxiety for the next two years. Just like the first working lady from mate70 pro said, "i was going to buy nova, and it's gonna take me three years to get a few hundred extra dollars'the sense of escalation"it's too valuable." this consumer mentality is reshaping the value test of the entire mobile market -- the parameters are no longer the only ones, and "the experience of paying less for more durable" becomes the new selection logic。
But behind the carnival, there's also the industry's concern. When the flagship is constantly priced, the survival space of the mid-end is squeezed, which may lead to the "inertity" of product innovation — if consumers can buy the flagship at a low cost, does the manufacturer have the incentive to develop on the mid-end? Will the nova series become a "flash-down flagship" in the future, losing its own young fashion character? These issues are perhaps more of concern than a one-time price war。
The price reduction of china for mate70 pro is, in essence, the corollary of a technological overlap with market demand. It's like a mirror, seeing a shift in the mobile phone industry from "parameter piles" to "exposures for all," and showing us that real value for money is never cheap, but that it allows users in each budget area to buy the value they pay. Behind the collapse of this flag price may be the beginning of a mature market for smart phones。
