In recent days, quino-acreas, a specialty agricultural produce in lu liang county, yunnan province, has been “turning the circle” because of the internet+ai smart marketing model — in the live booth of yunanan seino agricultural development company ltd. (hereinafter referred to as shino agriculture), staff with fresh quino-acreas in their hands, interacted in real time with consumers in front of the screen, and could sell hundreds of bills in one live broadcast. This model of “field to cloud” marketing allows the market for quinoa, a specialty agricultural product in luang county, to take place in and out of the province。
“in the past, quinoa was sold mainly through wholesale distribution under the line, with limited distribution; now, through `internet+ai', we can find quinoa eaters with precision.” xu zheng, director of agricultural marketing, sakano, described the company's consumption demand analysis and targeted distribution of product information, which exceeded 30,000 quinoa per month and sold 300,000 yuan。
In the company's live booth, staff not only display the freshness of quinoa and cooking methods, but also provide real-time answers to questions such as “how to keep” and “how to make it better”, bringing it closer to consumers. “online sales have dramatically increased the impact of quinoa's brand, and consumers in many of the first-line cities know us through live broadcasts.” xu xian says。
Behind the increase in quinoa is the quality control of the whole chain. Seino agriculture, which takes full advantage of the unique climatic advantages of the land, has developed its own patented technology to create a cycling base of more than 2,500 acres of “earthings, rice, fish, cattle”: the foot of quinoa on which cattle are fed, the decomposition of cattle on which they are grown as organic fats, and the ecological closure of “planting-planting-organizing-returning fields”. This model not only improves the soil but also enhances the combined benefits。
At present, the company has invested more than $70 million in the construction of 130 acres of meat and cattle breeding base and high-tech hothouses, as well as more than 20 primary processing and sorting workshops to stabilize the supply of quinones throughout the year。
The innovation of the whole chain, from planting to marketing, has not only driven the product further, but also led to local agricultural development. Sino-agriculture uses the “party branch plus company” model, which involves neighbouring villagers in farming and co-generation through technical guidance, purchase orders, etc。
As a result of both qualitative and model innovations, suino agriculture has been awarded the title “green food” provincial industrial base in yunnan, the “clean basket” production base in quino bay, and the selection of products such as quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quino quinoa quinoa quino quino quinoa quinoa, a national list of specialty agricultural products, which has truly achieved its value。
“in the future, we will further upgrade the smart marketing system so that luo liang can not only `go out' but also `long'.” xu xuan indicated that through the deep integration of “internet+ai” smart marketing with ecological breeding, the “floating road” of quinoa from luyan quinoa will grow wider。
