In 2011, the media centre of zhejiang county, xing dynasty, took the lead in launching a media reform exploration and forming a county-wide media consortium. In 2018, the ministry of public information organized a live conference in changhing to build a district-level integration media centre. The changhing county media centre received a national ratingMedia integrationZhejiang province has been awarded the principal prize for public information collaboration for 14 consecutive years. The hanging media group now has 13 subsidiaries, with revenue from the main operation projected to exceed $400 million in 2025, double the figure of seven years ago; total assets of $1 billion, a net increase of $300 million over seven years ago。
On 13 december 2024, an exchange of young people from the iron military academy and the college of intangibles was held at the 4th floor press house of the changheung media group. Zhejiang governor xing county media centre for information
Resolutely reform enabling
Building more dynamic media enterprises
(b) deepening the business model of the centre + media group, which has been established as a county-owned cultural state enterprise, with full-scale corporate remuneration. Industry operates on a corporate basis with internet information services, big data, cultural creativity, wide power networks, etc., and “synergy without binding” with content production to compete fully for the market as a state enterprise。
(c) to seek the self-employment of career-makers and introduce a system of introduction of special talent to encourage the return of excellence. 7 consecutive years of administration, content, technology, business areasTalent developmentIt is planned that 30 cadres will be selected to follow the media and commercial technology platform in the province。
A complete break with the internal and external differences in remuneration was made, the former ninth tranche was broken down into 75 tranches, the entire staff was moved in, and a one-year, two-year, full-time kpi review was carried out to rank, pay for performance, and dynamic increases and decreases. At the end of 2024, nine career staff were reduced and 92 non-staff were promoted and increased。
Recapacitating the energy system
Building new and more effective intellectual media
• proactively suspending the newspaper " hanging news " and compressing television channels from eight to one and radio frequencies from two to one。
The country's first county, the app company, has set up a series of “hong-hing-hong-sung” to provide a flow account with strong letters, video numbers, etc. Establishment of the “divine short play” base, the grand tang tea international communications centre, and regularization of the output of light quantitative products such as short video. Every year, more than 2,600 short videos are created, and 36 works, such as the veterans'seal of liu, have lost millions of readings。
The autonomous development of `wielding' artificial ingenuity, allowing ai technology to run through the production process. A total of 105 original ai works were published. Six virtual radio and television anchors were launched, with over 70 per cent of news intelligence。
Broadening production channels
Create more influential work
A typical case of convergence with central policy and social hotspots is explored to present the big theme with small cuts。
Nine workshops were set up, a think tank reporting team of expert scholars was formed, and a grass-roots observation point was set up by zhejiangwe, in collaboration with the “kawagen sitting room” to provide in-depth coverage of the local development of changhing. Teams were sent to six provinces and municipalities to carry out off-site reports to promote continuous output of quality content。
The urban communication power system was launched to publish grass-roots dissemination indicators based on core factors such as reporting, volume of distribution, dissemination, etc. (b) the introduction of “explosive” incentives to encourage the full generation of fine works. More than 40 feature stories and 50 think tank stories are launched each year。
Keep it steady
Shaping a more valuable service content
In keeping with the original purpose of the cultural state, the main operation is concentrated in the areas of ensuring public cultural services, information security and social governance at the county level. (c) the establishment of the grand data corporation, which is responsible for building the urban brain of changing city, and over 500 projects in the field of grass-roots governance, covering more than 600,000 people. Self-constructing of district-based clients, implementation of focused scenario-building operations, establishment of a top-of-the-line consumption platform with over 1. 3 million service users。
(d) the development and promotion of new models for “twisted cloud openings” throughout the country. It has invested $6. 4 million to build the qinghai tea and calamity lake sky area no. 1 view, to build a lonely library in the mountains, to build the green city memory park ip and to expand the “media plus tourism” service. In 2024, the group's main business earned $350 million, which is a strong guarantee for the healthy development of the press and the media。
On 9 may 2025, the zhejiang governor of zhejiang county, the media centre for the integration of zhejiang county, invested in the construction of an open park for the qinghai tea and cascade sky area no. 1. Zhejiang governor xing county media centre for information
Stick to the lead
