1. 3News literacy
News editors must develop a sense of journalism, that is, put the audience concept at the centre, adhere to audience-based theoretical thinking, and base their selection of news subjects and the handling of press releases on the appeal of news to the public and public interest in it. Press releases are reported in a way that is close to the public, close to life, and close to the real world. The content of the reports is also selected for what is or has been and will be done for the general public. Only press reports with a civilian perspective and a civilian perspective can reach deep, far-reaching and give the public a sense of goodwill。
1. 4 editorial literacy
First, television news editors require not only a high degree of language organization, but also a good knowledge of the graphics language of the news, which is able to control the rhythm of the news from a public psychological and intellectual perspective;
Second, to learn to apply different image conversion techniques and camera assembly techniques, and to be able to apply the montage technique when projecting images and reinforcing their performance;
Thirdly, news editors must be able to operate simultaneously in a manner that is clear, lively, specific, representative and natural, in the selection and processing of simultaneous voices, in order to ensure that there is close links, coordination, interaction and complementarity between simultaneous voices and narratives;
Fourth, television news editors, when processing and organizing the content of their press releases, have to express their views and positions on the basis of respect for objective facts, so that the programmes are innovative and innovative so that they do not go unchallenged so as to increase the attractiveness of the news programme's audience and maximize the dissemination of its content。
2 news editors should have excellent organizational coordination skills
2. 1 team capacity
Tv news editors work not only on editing, but also on integrating. The division of tasks necessary for the production of news programmes, such as large-scale, procedurally complex thematic reports, such as manuscripts and video images, should be clarified in advance by the editor. A competent professional news editor not only has the skills and skills to process press releases, but also has the ability to coordinate and organize his or her own team of journalists, to have a full and complete grasp of the job competencies, professional ethics, job profiles and shortcomings of team members, to be relevant and hierarchical in the assignment of tasks, and to achieve systematic use of the energy resources of the workforce。
2. 2. Be a good journalist
Television news editors need not only a solid editorial merit and a sharp news sense, but also the ability to be good journalists. When dealing with a large number of video images in the news, it is only by being well-versed and familiar with the process of television news interviews that the material from the interviews with journalists can be handled professionally。
When television news is broadcast, images and voices are rolling on a continuous basis and are of an instantaneous nature, making it difficult for the public to sense and store the images and sound. The job of news editors is to provide accurate text supplements to the footage taken by journalists. The content of news images is supplemented by the following techniques: animation, special effects, subtitles, etc., so as to achieve a perfect combination of video images and textual language and ensure the audience of information。
3 news editors should have excellent professional qualities
3. 1 solid ideological and political literacy
In all walks of life, including television news editors, solid intellectual and political literacy is the basis of any other kind of literacy. The most direct and visible form of intellectual politics is the specific behaviour that controls a person. It is time-bound and powerful, and it affects to a large extent the public view of life, the world, ethics and attitudes towards society. The responsibility of news editors lay with tarzan, and it was important to be highly partisan in the work of the media, to maintain the purity of the news media and to maintain the class-party nature of journalism。
3. 2 flexible innovation literacy
The media are now becoming increasingly competitive and socially diverse, and the media have had to innovate in the quality of their editorial work and use the charisma of journalism advice through a variety of distinctive editorial tools. Editorial innovations such as content innovation, form innovation and business innovation have become key tools for the media to enhance their competitiveness。
3. 3 solid working style
The news editors, who are behind the television station, are tasked with the processing of important articles, which cannot be handled in a perfunctory or cumbersome manner. Each sentence and every word is carefully refined and carefully reviewed。
For example, in the programming of television programmes, it is important to maintain the unity of the two points and the focus, both in terms of highlighting the subject of the programme and in terms of the green leaf drops. The combination of different forms of expression and their flexible application, while attracting public interest and attention, provides positive life inspiration to audiences。
Conclusion
In the news work of television stations, news editors must promote the socialist melody, ensure the authenticity and objectivity of the content of the reports and actively guide the public towards the right vision of life. It is therefore important to adhere to the basic principles of audience orientation, correct leadership, adherence to the partisan principles of the media and ongoing efforts to create popularly popular press releases。
Page 3 of the press release
I. High schoolsPublic informationTeam composition and sources of information
The dissemination of information in higher education institutions, which is dominated by university promoters, is directed to the general public and serves as a window of thought for students and teachers in higher education. It directly affects the values of students and teachers and affects the social visibility and image of higher education institutions。
The primary source of information in higher education is the two teams of university correspondents and teacher correspondents, including the press corps and the community information department under the direction of the college of higher education commission, which are responsible for the production of dynamic information on community culture, student volunteering, peer-to-peer activities and social practices and school campuses. The pool of teacher correspondents is composed mainly of specialized staff of the information department and part-time teacher correspondents of the faculties, institutions and direct offices, who are responsible for the preparation, teaching, discipline-building, student work and dynamics of the faculties and agencies of higher education。
The two teams work around the centres of the higher education institutions and take advantage of the times, because of their practical, service-based learning, life and work-related characteristics, they are an indispensable force in their advocacy work。
Recommendations for improving the quality of public information in universities
This paper explores the creation of a comprehensive system, coordinated by the higher school party committee and centred on the information media system, with two media teams as its main focus, a combination of horizontal and vertical information dissemination mechanisms, a strong school environment and a small, cohesive environment within the press corps, a higher quality of information, and a better quality of education。
(i) building platforms to bring teachers and students closer to the ground and increase the capacity of the public information and communication teams
The public information campaign, which adheres to the principle of “triple proximity to reality, to life and to the masses”, is based on two teams of correspondents conducting a wide variety of school recreational activities, creating an arena for teachers and students to be active and to express their own talents, promoting reform and innovation in the media, and increasing the attractiveness, fighting, vulnerability and relevance of public information in higher education。
(ii) improved procedures for public information clearance and the establishment of regulations for public information
1. Raising awareness and clarifying the duties and mission of the teacher correspondents. The high school party committee is responsible for providing integrated guidance on public information and ensuring the political and ideological depth of public information. In turn, the teachers ' correspondents are called upon to perform their professional duties, to strengthen their mission, to raise the moral level of thought and culture, to promote a sense of discipline, general awareness and responsibility, and to promote a rigorous and innovative approach to their work. In the area of practical awareness-raising, the institute of services has been working to improve its ability to direct students through public information, educate them and motivate them to move forward and lead them to the right vision of life, values and world view。
2. Rationalization of public information dissemination mechanisms. Following an in-depth review by the correspondents, the correspondents of the faculties, departments and offices directly attached to them submit them to each other, to the head of the unit for review, to the teacher of their department or community for review, to be approved and published on the official website by the higher education information department, to approve quality clearances at the higher level, to ensure the quality and timeliness of the press releases, and to ensure their quality and timeliness。
3. Establish regulations for sound public information. Clear and strict requirements for the photographing and use of press releases, editorial principles, press requirements and time frames to promote the standardization and professional management of school news。
(iii) strengthened public information workforce development and building
1. Specialized training in public information operations. The combination of outreach and introduction, “go-out” study tours and the introduction of media specialists to the school, presentation of presentations, and enhancement of the political qualities and operational capacity of journalists is also one of the effective initiatives to ensure the authenticity and accuracy of information campaigns。
2. Greater control over the quality of press releases themselves and the harmonization of the information and promotional values. On the one hand, the “new” features of the news should be firmly grasped by the pool of correspondents, which requires a high degree of political sensitivity and journalistic sensitivity, as well as an enhanced capacity for careful and in-depth observation, analysis and integrated management of complex issues; on the other hand, the selection of news reports is based on “new, accurate, genuine”, the development of novel and representative news stories, the use of typical model leadership and the introduction of socialism core values for teachers and students。
Press release, volume 4
Students ' associations:
In order to further improve the quality of the press releases of the pro-cultural cultural network, to improve the availability of information and communication services for all units and for teachers and students at large, and to create a favourable atmosphere of public opinion for the reform and development of schools, the following requests are made for press releases:
General requirements:
1. Press releases are issued in keeping with the principles of being realistic, close to life, close to teachers and students, and reflect the life of the school and the development of the student community at the zhongzhou college. It should reflect the purpose of the event and the intention to organize it, its intended effects, the response of the event, its impact, the degree of enthusiasm of the fellow students, the summary of the event, the description of the significance and the improvement of the subject matter. Combining as much as possible with the hot spots of reality to explain the deeper meaning of the activity, not just on the surface, highlighting innovation and innovation。
2. Press releases should be of a news nature, be truthful, accurate, objective, vague, vague and exaggerated, and subjective judgement and evaluation of the news event should be avoided as far as possible. The time, place, person, event process that constitutes an element of the news must be true; the information, history, quotations, figures cited in the news, the name of the person involved in the news and his/her position, functional title, and the name of the department concerned (generally the requirement of full title or abbreviation) should be accurate。
3 press releases are time-sensitive, major events are covered in a timely manner, and important news submissions generally do not exceed 24 hours and exceptionally do not exceed 3 days。
Background information on press events may be transmitted as annex i when press releases are issued。
The number of words required for press releases is as follows: 100-200 words for small events, 300-500 words for medium-sized activities, 1,000 words for large events。
6 press release message format requirements: title 3 song; text 3 song, 1. 25 times the line。
The functions and titles of the person concerned in the press releases generally appear only when first mentioned。
8 press releases should normally be accompanied by the distribution of relevant photographs, generally in 1-3 copies, with a maximum of six important press releases. The content of the picture should focus on the subject of information, highlighting the process of leading figures and news events. The picture requires clarity, medium colour, brightness and size below 200 kb. Pictures should be sent in jpg format as attachments to the text, and not in word format。
9. Press releases are sent by all community information officers, with the approval of the head of the association, who must inform the information department in a timely manner。
10. The ministry of information of the federation of associations, in accordance with the relevant provisions of the school committee and the federation of associations, revises the text and selects the pictures and determines the form and contents of the news。
Specific requirements:
1. Lecture-type activities
The relevant background information of the presenter should be properly presented, with a more detailed description of the main content of the lecture and an explanation of its significance. The significance of the lectures is not only limited to the content of the lectures themselves and to the education of the listeners, but also reflects the importance that our schools attach to the academic atmosphere, the academic character of our schools, etc。
2. Visits
In addition to the general requirements, it should include a description of the place of the visit, its historical background and, in conjunction with those contexts, an explanation of the significance of the visit and the educational impact on the visitors。
Conference-type activities
It is important to clarify, inter alia, the achievement and significance of the intended outcomes of the conference。
4. Sports events
Mainly highlighting the spiritual features and audience responses of the contestants can be linked to the spirit of competitive sports, etc。
5. Participation in schools and other associations
Page 5 of the press release
Notifications to further improve the quality of press coverage
Units, departments:
With a view to further improving the level of corporate excellence, improving the quality of corporate news coverage, improving the dissemination of new developments and achievements in the company's work, promoting new developments in the “supply chain plus” construction, and continuously enhancing the corporate image, the following matters are being communicated to the public:
I. Strict material clearance and effective improvement of the quality of communications
Implementation of the principle of “who writes, who reviews and who takes responsibility” of the text, as of this date, the contributions of the various sectoral contributors are subject to a high degree of scrutiny and scrutiny in the political and general spheres。
Ii. Further regulation of press releases
(i) focus on authenticity. The basic elements, such as the timing, location, character, events, etc. Of the press release should be comprehensive。
(ii) the title should be concise. The title accurately conveys the subject matter of the text, and attention is drawn to the drafting of the title。
(iii) content with distinctive features and bright spots. It is important to have a broad perspective and to take into account the overall development of corporate innovation; and to work closely at the centre, highlighting the salient features。
(iv) spoken and logical. Submissions should be structured, language-specific, logical and focused。
(v) focus on timeliness, with press releases to be submitted within two days of their occurrence. Not issued for more than one week, except in exceptional circumstances。
Further sharpening the public information focus
(i) increased sensitization of advanced figures. Increased awareness-raising efforts on the part of the general public and at the grass-roots level are needed to develop the best models of jobs at the grass-roots level, to identify the bright spots of workers at large, to promote the best stories of the best role models and to create a good atmosphere of learning and excellence。
