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  • Management of public information and communication in the transport sector

       2026-04-20 NetworkingName830
    Key Point:TransportMinistry of transport and communicationsPublic informationWorkManagement approachYesAnnouncementsPolicy development [2015] number 76Provinces, autonomous regions, municipalities directly under the central government, departments of transport and transport of the xinjiang corps of production and construction, concerned with transport enterprises, ministries, associations, ministerial departments, departmental divisions and monitoring offi

    TransportMinistry of transport and communications

    Public informationWorkManagement approachYesAnnouncements

    Policy development [2015] number 76

    Provinces, autonomous regions, municipalities directly under the central government, departments of transport and transport of the xinjiang corps of production and construction, concerned with transport enterprises, ministries, associations, ministerial departments, departmental divisions and monitoring offices:

    Yes2015Following the adoption of the sixth ministerial meeting, the measures for the management of public information and communication in the transport sector are being circulated to you for practical and serious follow-up。

    Ministry of transport

    12 may 2015

    Management of public information and communication in the transport sector

    Chapter i general provisions

    The first is to strengthen and regulate public information and communication in the transport sector and to develop this approach in line with the policy guidelines of the central party and the state council and in the context of the reform of the transport sector。

    Article 2. This approach applies to public information and communication activities of the ministry of transport and its subdivisions and local transport administrations. Other business units in the transport sector refer to implementation。

    Thirdly, the public information campaign in the transport sector was guided by the great banner of chinese socialism, guided by the mallishism, mao zedong's idea, deng xiaoping's theory, the “three representatives”, and the concept of scientific development. It was guided by the spirit of the important series of speeches by the general secretary of xi jinping, which focused on the coordinated promotion of the “four comprehensive” strategy, focused on the centre and the service sector, focused on solidarity and stability and on the promotion of positive ideas, innovation in ideas, means and means, dissemination of positive energy, positive response to social concerns, proper guidance to public opinion, and the provision of strong intellectual guarantees and a sound public opinion environment to accelerate the development of the “four traffic”。

    Article iv. Public information and communication in the transport sector is guided by the principles of “harmonization, hierarchy, discipline and effectiveness”。

    Article 5 public information and communication in the transport sector should be closely linked to the work of the centre and should be coordinated and coordinated with the government in order to create a favourable environment for public opinion on transport reform and development. The main tasks of public information are:

    (i) to disseminate information on the implementation by the transport industry of key policy and decision-making positions at the party central, state council, and to publicize and interpret key transport legislation and policy measures。

    (ii) promoting the achievements of transport reform and development and the role of “advanced officials” for economic and social development。

    (iii) timely and accurate dissemination of information on public demand for transport service initiatives, travel information, etc。

    (iv) responding in a timely manner to concerns and uncertainties regarding transport hotspots of public concern。

    (v) dissemination of transport expertise, promotion of a culture of transport and demonstration of the spirit of professionalism and dedication of the personnel working in the transport industry。

    (vi) strengthening advocacy and creating a favourable climate around the political education of the transport industry, spiritualization, anti-corruption and integrity-building。

    Chapter ii. Public information and communication mechanisms

    Article 6. The ministry of transport is responsible for directing the national public information campaign in the transport sector, and the policy research unit of the ministry of transport is responsible for its implementation。

    Establishment of a system of communication and information dissemination and public opinion dissemination by the ministry of transport and communications under a single leadership, division of labour, coordination of the communication sector, active participation of the media and cooperation among the various actors。

    Press release management system

    Article 7. Establishment of a press spokesperson system by the ministry of transport and communications. The public information speaker of the ministry of transport is also the head of the policy research unit of the ministry of transport。

    Article 8 the ministry of transport and communications has established the public information office (office of the press spokesperson), which is headed by the director of the office of policy research and is composed of the relevant departments of the ministry and the china communications agency。

    The public information office of the ministry of transport and communications is responsible for directing, coordinating and disseminating public information, developing a system of public information campaigns and news spokespersons; developing and implementing an annual and focused public information programme; researching and organizing the implementation of the ministry's annual press release plan and major press campaigns; preparing external information and background materials for interviews with officials of the ministry of transport and communications; coordinating communication and communication with the media, coordinating media interviews and reviewing media transcripts; following up and analysing traffic hotspots, news alerts and conducting major post-public information assessments; and conducting monitoring and public information campaigns。

    The members of the public information office of the ministry of transport and communications are responsible for providing routine press conferences and material related to media coverage, participating in the organization of press conferences and coordinating responses to major emergencies and hotspot events occurring within the scope of the division's operations。

    The information centre of the public information office of the ministry of transport and communications is entrusted by the department with day-to-day work related to theoretical research and specific information and communication operations, as well as situational monitoring and analysis。

    Article 9 establishes a system of public information spokespersons at the level of the vice-ministry of transport and communications, identifying them, strengthening their teams, strengthening their capacity-building, and providing them with information and public information。

    The press spokespersons, who are directly responsible for ensuring that they attend relevant meetings, read relevant documents, participate in the handling of important events, have a comprehensive picture and have important information。

    Article 10: to strengthen public information leadership at all levels of the transport sector, to strengthen its primary responsibility, to establish sound public information mechanisms, to secure funding for public information, to strengthen the public information community and to continuously improve the scientific level of public information in the transport sector。

    Chapter iii press releases and publicity coverage

    Article 11: communications and public information should be integrated into the work of the ministry of transport in order to strengthen planning and organization and ensure effectiveness, taking into account the priorities of the various units。

    Article 12 press releases by the ministry of transport and communications are based on the following principles:

    (i) press conference at the press office of the state council, which is attended by the press spokesperson of the ministry of transport and communications, or any other relevant head, after being requested for approval by the head of the competent ministry。

    Press release management system

    (ii) a press conference on behalf of the ministry of transport, to be published by the press spokesman of the ministry of transport with the consent of the head of the competent department, or by a designated or authorized person. Subject issues are organized by the public information office of the ministry of transport and communications, with the consent of the head of the department, depending on the needs of the service, or directly by the head of the department, under the auspices of the press spokesperson of the ministry of transport and communications。

    (iii) press conferences organized jointly by the ministry of transport and other ministries and coordinated and organized by the public information office of the ministry of transport。

    (iv) other press conferences, briefings, media encounters and press conferences convened on behalf of the ministry of transport shall be organized with the consent of the public information office of the ministry of transport and communications。

    Article 13: communication authorities and ministries at all levels need to strengthen their press releases, using the flexible format of press conferences, press conferences, briefings and interviews with the media for policy interpretation, public information and public information。

    Article 14 - transport authorities and ministries at all levels should actively explore ways of strengthening press and publicity efforts, using new media tools such as government weibo and weibo, to enhance interaction with the public, develop and improve mechanisms and regulate processes。

    Article 15: transport authorities and ministries at all levels should actively promote outreach channels, innovative communication vehicles, strengthening thematic planning and agenda setting, involving the central mainstream media, provincial/municipal media, as well as the mass media, social media and online media, to enhance public opinion, conduct vetting and improve communication。

    Transport authorities and ministries at all levels should play a full role as professional and expert scholars, research and develop a pool of information and communication experts, develop and improve mechanisms for expert interpretation, improve policy interpretation, relevance, science, authority and effectiveness, enhance understanding and broaden consensus。

    Article 17. No one may be interviewed in the name of an organization without the approval of the information authorities of the relevant office。

    Article 18 provides for the establishment, as required, of specialized information and communication working groups for the organization of press releases, the coordination of media interviews, the harmonization of coverage and the validation of texts。

    Article 19 public information coverage of major events organized on behalf of the ministry of transport shall be submitted to the press office of the ministry of transport and communications for approval and approval by the head of the competent ministry after a joint study has been conducted to determine the programme。

    Article 20: transport authorities and ministries at all levels should strengthen situational monitoring, analysis and evaluation, accurately grasp media and public concerns about transport hotspots, follow information dissemination patterns, develop work programmes, coordinate operational units, harmonize calibres and provide timely public opinion guidance。

    Chapter iv: emergency press releases and public opinion guidance

    Press release management system

    Article 21. In the event of a transport emergency or an emergency likely to have a significant impact on transport, transport authorities at all levels shall, in accordance with national requirements for emergency response, report to local government authorities in a timely manner, issue accurate information and inform public opinion。

    Article 22: the dissemination of information on critical incidents in the transport sector shall be carried out in a structured manner, in accordance with the principle of a block-based approach。

    (i) critical incidents that are disposed of by the ministry of transport or are handled by the ministry of transport, as authorized by the state council, and for which the ministry of transport is responsible for the issuance of emergency press releases

    (ii) critical incidents that are handled by or are handled by provincial transport authorities under the authority of the ministry of transport and communications or the provincial people's governments, and emergency press releases are issued by provincial transport authorities

    (iii) authorize local and municipal transport authorities to deal with emergencies or be handled by district and municipal transport authorities, and emergency press releases to respond to them

    (iv) authorize county transport authorities to deal with emergencies or be handled by district transport authorities, and emergency press releases are responded to by district transport authorities。

    Article 23: the communications and transport sector critical incident news, under the unified leadership of the critical incident management steering group, establishes a three-pronged emergency response mechanism to enable both press releases and emergency response operations to be launched and implemented simultaneously。

    Article 24: in the event of an emergency, the corresponding emergency press release shall be activated as soon as the contingency plan is initiated. Emergency public information teams should be established by the emergency management command as soon as possible and the press spokespersons should be designated as required; on-site public information teams should be established by the on-site disposal agencies and emergency press releases conducted under the leadership of the on-site public information spokespersons designated by the emergency management command should be conducted expeditiously to coordinate and service on-site interviews with journalists。

    The critical incident press release should determine the level of leadership to attend the press conference, depending on the nature and impact of the event, and ensure that professional leaders are familiar with the business and disposal process。

    Article 25 regulates the conduct of press interviews in case of emergency, under the unified leadership of the emergency command authority, with clear responsibility for the management of on-site interviews in accordance with the requirements of volume control, certification, facilitation of efficient, legally managed and orderly. When necessary, those responsible for public information work are assigned to assist with media services, information collection, draft clearance and information dissemination on the first line of emergency response。

    Article 26 provides for the establishment of a robust rapid response mechanism by the emergency press agency, which issues information as soon as possible after the incident. In the case of more complex emergencies, where the situation is not yet clear but may give rise to public misgivings or panic, the identified concise information should be published at the first opportunity, and dynamic information should be released in real time, depending on developments and progress in disposal。

    Chapter v media services

    Press release management system

    Article 27 states that public information and communication in the transport sector must play its full role by establishing regular communication mechanisms with the media, by properly guiding the media to understand, care for and support transport, by providing comprehensive, accurate, objective and rational coverage and by creating a sound public opinion environment。

    Article 28: in public information campaigns, the authorities and ministries at all levels shall comply with the laws and regulations of the party and the state on public information, and shall refrain from paid or false publicity。

    Article 29: the media in the transport sector shall publicize in a timely and accurate manner the major policy decisions and policies of the ministry of transport and communications, demonstrate the development results of transport reform and provide timely and accurate information on transport construction, management and services。

    Transport authorities and ministries at all levels shall, in their public information campaigns, create an open, impartial, respectful and frank image, inform the media in a timely manner of their priorities, communicate the hot spots and difficulties in the development of transport reform, listen to the views and suggestions and actively seek the understanding and support of the media。

    Chapter vi. Responsibilities and evaluation

    Article 31. The authorities and ministries responsible for transport at all levels shall incorporate awareness-raising into the unit's responsibility for its objectives, as part of the evaluation of the performance and performance of its leadership, strengthen the guidance and oversight of the system and the public information work of the unit, and establish incentives for evaluation。

    Article 32 - public information and communication in the transport sector shall be in accordance with national laws and regulations, in accordance with the general policy of the state and in strict compliance with national confidentiality requirements. Departments and individuals who violate laws and regulations and press and publicity discipline are held accountable in accordance with the law and are dealt with seriously in accordance with the relevant provisions。

    Article 33 establishments or individuals at all levels of transport authorities and ministries who exceed their authority to conduct interviews with the media in the name of the unit or to interview individuals in their official capacity without authorization, inform and criticize them; in the event of adverse effects, the principals and persons interviewed must be held accountable。

    Chapter vii

    Article 34 this approach is explained by the public information office of the ministry of transport and communications。

    Article 35 this shall apply from the date of publication。

     
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