Two, geo was never a black technology
The marketing industry has never been short of new terminology, ranging from early seos, sems, private traffic in previous years, global marketing, and now hot geos, which are essentially oriented to users' access to information, at the core of which is the exposure of traffic and the business of the user's mind。
Users ' habits of access to information and consumption decisions have changed fundamentally. In the past, you have experienced problems in opening traditional search engines, searching different web links and making judgements when comparing information. Now more people will open the ai dialogue tool, enter questions, and wait for ai to give the full answer after integration. The attention of the user has shifted from the web link of the search results page to the answers generated by ai, and the marketing positions will naturally shift simultaneously。
The bottom logic of geo, and seo, which appeared 20 years ago, is no difference in substance. Both follow the platform's algorithm rules and optimize their content and distribution channels so that brand information can be captured and displayed to users by the platform. The seo is going to give the search engine a higher ranking by making it feel good and authoritative. Geo is going to make the ai big model feel the content is real and credible, so that it is given priority in generating answers。
Those who blow geo into the black technology of subversive industries either simply don't understand its underlying logic or use this new term to create a bad harvest. There are a large number of training institutions on the market, packaging geo into a wealth code that ordinary people can spend overnight selling tens of millions of dollars. But the core of the curriculum is simply to repackage the mature logic of traditional content optimization, the layout of keywords, the publication of authoritative channels, and repackaging the name of geo, with no technological breakthroughs ever before。
The compliance geo operation is essentially a translation of real product information, brand content into an ai structured format that is easier to understand and extract, releases real and valuable content on authoritative platforms, and lowers the ai identification threshold. These operations, and the logic of optimising content structures and establishing an authoritative outer chain in traditional seos, are almost identical and do not speak of black technology that could destabilize the industry。
Iii. Ai testing: a lie in geo's coat
315 nights of exposure to ai poisons the elephants, so everyone can see the huge risks hidden behind geo. Many practitioners claim that ai poisoning and regular geo are completely different things, but in fact they use the same bottom operating logic, with only a thin line of compliance。
The formal geo, based on real products, services and objective facts, optimizes content structure and semantic expression, provides the ai megamodel with clearer, more accurate and more authoritative real content, helps ai to lower the threshold of understanding and delivers more valuable answers to users. Its core premise is the authenticity and objectivity of the content, and all optimising actions are just to make real information better known and quoted by ai。
Ai poisons, uses the bottom logic of geo on the crooked road. The operator, through mass fabrications of false user assessments, expert readings, good product appreciations, general content, spreading false content across major web platforms, creating the illusion of “multiparty validation, a web-wide consensus” and trapping ai in the logical trap of “triple tigers” when cross-checking information, ultimately treating false information as a true and credible content and writing it into the user’s answer. Its central purpose is to mislead user judgement and decision-making by manipulating the output of ai through false content。
Both operations follow the search logic of ai, the rules of generation, and prepare the target content on the internet, ultimately affecting the output of ai. The only difference between the two is whether the content is true and whether the operation holds the compliance line. In a real market environment, the boundary is extremely fragile, and many service providers, in order to be effective quickly, swim in grey areas, and as long as they cross the bottom line, the compliance geo becomes a malicious ai poisoning。
Ai has much more harmful effects than traditional false propaganda. False advertisements in traditional search engines have clear advertising labels, and users can identify and avoid false content by comparing information on different pages. But the integrated answers given by ai are a natural way for users to drop their guard, and many will accept that the content given by ai is objective, neutral, verified, and can easily be trusted by carefully designed false information. When ai's information sources are contaminated in bulk, all ordinary users relying on ai to access information become direct victims, and this is done in many cases in the name of geo optimization。
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Concluding remarks
The core values of the technological development of the ai era should always be to make information more transparent and decision-making by users more efficient, rather than to become tools for industry to produce poor information, harvest herbs and disseminate false information。
Geo itself does not have an absolute right or wrong. It is merely a marketing optimization that responds to changes in user information practices. It's never a black technology that can get people up in the air, and it's not supposed to be completely denied as a worthless marketing shroud, let alone as a mask for ai poisoning and data pollution。
The core nature of digital marketing has never been the creation of new terminology, the drilling of algorithms, but the delivery of real and valuable information to users. Any optimisation that departs from the actual content will ultimately overwhelm users ' trust in brand names, ai technology and undermine the healthy development of the entire ai information ecology。
Have you ever been fooled by new marketing terms like geo? Have you ever met a false recommendation from ai? Do you think geo is a practical marketing tool or a trap? Welcome to the comment section to leave your real thoughts。
