Seo, what is it? The core of the search engine optimization
In the age of the internet, search engines are one of the most commonly used tools when we seek information, products or services. The seo (search engineering optimization, search engine optimization) is the key technology that helps the website gain a better ranking in the search engine, thereby attracting more natural flows. For starters who build a personal website, understanding the core secret of the seo allows the site to emerge from the mass of information。
What's seo? The core of the search engine optimization
I. The essence of seo: let the search engine read and endorse your website
In short, seo is a way to optimize the content, structure, technology, etc. Of the website, to make it easier for the search engine to capture and understand the content of the site, and to see it as a valuable source of information for users, thus placing the site ahead when users search for relevant keywords。
The search engine, like a huge library administrator, sends spiders (the reptile program) every day to “capture” web content on the internet and store it in a “database” (the index library). When users search, the search engine selects the most relevant and high-quality pages of search terms from the index library and presents them to users according to certain ranking rules. The purpose of seo is to make this "librarian" think that your website is a high-quality resource in a certain field that deserves to be recommended to users。
What's seo? The core of the search engine optimization
Ii. Core secret for the optimization of the search engine
(i) precision keyword strategy: finding user's “search language”
Keywords are words entered by the user in the search engine and a bridge between the user and the website. The core secret is:
Keywords research: analysis of common search terms used by users through tools (e. G. Google keyword planner, 100 degree index, 5118) to understand their amount, level of competition and relevance. For example, building a personal travel blog requires looking at keywords such as “float destination”, “travel strategy sharing”, rather than simply “travel”, which are too broad and competitive。
Keyword layout: natural integration of the core keyword into the web title, body text, paragraph title (h1-h6 label), picture alt properties, etc. However, to avoid a “key-word stack” (e. G., several dozen times in a text), this would be judged to be cheating by the search engine and would affect ranking。
Long-end keywords: long-term keywords are specific search terms consisting of multiple words, such as “wunnan travel routes in 2025, fit for newcomers”, which, although less than the core term, are less competitive and more clearly intended by users and more likely to convert. The new site gives priority to the director's end words and quick access to traffic。
(ii) high-quality content: “core criteria” for search engines
The core objective of the search engine is to provide valuable information to users, so content quality is a top priority for seo. Quality content needs to be met:
Original: the search engine is very unfriendly to copying and copying. The newcomers should stick to the original and share their unique insights, experiences or stories. For example, a personal blog can write "30 days of operation records of building a personal website from zero" rather than simply copying others' tutorials。
Relevance: content needs to be highly relevant to website themes and target keywords. If the website is about photography, and the food content is widely distributed, it confuses both the search engine and the users and discourages ranking。
Practicality and depth: content should address the actual problems of users or provide information beyond expectations. For example, a “guideline for the procurement of new-hand photographic equipment” that not only lists equipment but also analyses the mix of different budgets and the main points of pit avoidance would be preferable to a simple listing model。
Regularly updated: maintain a certain frequency of updates (e. G. 1-2 per week) to make the search engine aware that the website is active and dynamic, and thus more frequently captured and recorded。
(iii) optimizing the structure of the website: making the search engine “easy navigation”
A clear web structure not only allows users to browse, but also helps search engines to capture content efficiently:
Flattening structure: try to get any page of the website within three clicks from the front page and avoid going too far. The classification page is covered by the subdivision page, or the reptile may not be able to access the deep page。
Reasonable url structure: url should be simple, easy to understand, contain keywords and use static rather than dynamic. For example, the subject of content is clearly reflected in one of the travel blogs。
Setting up navigation and bread crumbs: the main navigator helps users quickly find different columns, while the bread crumbs (e. G. The first page of the trip to the yunnan route) show the current location of the user, enhance the user experience and allow the search engine to understand the hierarchy of the site more clearly。
(iv) technical optimization: elimination of search engine “catch barriers”
Technical optimization is the basis of the seo, which directly influences the capture and indexing of the website by the search engine:
Increasing the speed at which websites are loaded: both users and search engines hate slow-loading websites. Speed can be achieved by compressing pictures (using tools such as tinypng), selecting high-quality hosts (e. G. Vultr, digitalocean, etc., as recommended earlier) and using caches (e. G. Wordpress wp rocket plugins)。
Ensuring a mobile end-end friendly website: as mobile devices become available, search engines are increasingly focusing on mobile end-end experiences. Responsive design is required to allow the site to be displayed and operated properly on devices such as mobile phones, tablets, etc., so as to avoid problems such as too small fonts and misalignment of buttons。
Address dead links and 404 pages: dead links (unaccessible pages) affect user experience and reptile capture. Regular detection can be done through tools such as google seach console, the 100-degree resource platform, to repair or re-direct 301 in a timely manner when found (to point the dead link to the relevant valid page); and also to design a friendly 404 page to guide the user back to the front page or other important page。
Configure ssl certificates: free ssl certificates provided by service providers such as hostease, as mentioned earlier, allow the website to start with https, not only to enhance security, but also to rank the search engine。
(v) external links: enhanced “authority” of the website
External links (other websites refer to links to your website) are equivalent to “voting”, and the more high-quality websites are linked to you, the more the search engine will think your website is authoritative and valuable. Access to external links includes:
Quality content naturally attracts: when your content is of sufficient quality, other websites are quoted or recommended, which is the most effective way。
Active co-operation and sharing: exchange of friendship links with bloggers in the field, website owners; sharing of valuable content in relevant forums, communities (avoiding hard reach) with links to websites。
Submitted to the catalogue website: submitted to a number of high-quality trade directories, resource sites, and access to formal external links。
It is important to note that fraudulent access to external links through the purchase of garbage links, mass comment links, etc., can lead to websites being penalized by search engines。
What's seo? The core of the search engine optimization
Iii. Seo's long-term thinking: sustaining optimization and adapting to change
Seo is not an instant job, but a long-term process. The algorithms of the search engine are constantly updated (e. G. Google has hundreds of algorithms adjusted every year) and user search habits are changing. Therefore, newcomers need to:
Regular analysis of data: through tools such as google analytics, 100 degrees of statistics, data on the source of traffic, user behaviour, keyword ranking, etc. Of the website, identifying weaknesses in optimization。
