Story grabs up the top, "the tigers."
The iphone6/6p ram of 16g up to 128g for $399 is a service and price that makes users sound so moving that they are called “apple black magic”。
Shortly after the “apple black magic” appeared on the market, the o2o platform, under the 360 flag, and the city gang posted an appointment service page for the “iphone6 memory upgrade” on 20 october. The following day, the same service was launched by the flash, an entrepreneurial company engaged in mobile phone maintenance services, at a price of $1:398 less than 360。
The concubine, 360, which began offline maintenance of o2o services in 2013, was the first to provide door-to-door maintenance of computers and office equipment, and began to intervene this year in mobile phone maintenance and second-hand recycling services. The flash was a new soldier in the area of maintenance of o2o in hangzhou last february, starting with an angel investment of $5 million in rice storage capital。
Curiously, on the third day of the launch of the memory upgrade service, 360 closed the reservation and closed the service, while the flash still holds the first position in the 100-degree search for the “iphone6 memory upgrade” and provides services to date。
"of course not by the difference of $1." wang qian, founder of the flash ceo, said it was fast: three hours after 360 launched the “memory upgrading” page with a tasteful mind, the flash bought the few thousand of the 128g memory upgrade chips remaining on the market in china's north。
To date, journalists have consulted a number of companies involved in o2o mobile phone maintenance services and have found that, in addition to the “ineffective” memory upgrade service page of the 360 network of town attachÉs, only the flash can provide apple black magic。
Wang qin explained that the iphone memory upgrade was based on manually replacing chips on the main plate and writing machine serial numbers on the chip. This method has been in circulation for some time, but no one uses it as an open business. The ability of 360 to capture this service for promotion suggests that it is indeed a very “wolf” company。
"when i realized the appeal of the service to the users, we decided to follow up." wang qin said that it was clear that 360 lacked some mobile phones to repair the genes, as he saw from the very first sight that the memory parts in the service could easily become shortboards. “i made three calls, and i knew that the only chips on the market were just a few thousand pieces, except for the dozens that could be produced every day. I paid the supplier an hour later, and one day the thousands of chips went into the shenzhen warehouse.”
According to wang qin, an estimated 100 chips could not be found as a result of the receipt of even 100 orders, which may be the main reason why 360 subsequently closed the appointment route. "the flash doesn't make money from memory upgrades, but it's really profitable." he was pleased to say that since the introduction of the iphone memory upgrade plan, the daily average order of the flash had increased by 300 per cent。
How do you play o2o when you're in business
The maintenance of electronics o2o is a hot field that emerged in 2015, with the breakdown of mobile phone maintenance being particularly hot. There was an electrician, an easy home electrician, who announced millions of dollars in financing, and then a 360-year-old gang, who contacted superfix. Science and technology competes with many start-up companies such as zealerfix, monopoly, zealerfix, master of science and technology, and with traditional it vertical websites such as the china-kwan village online, tianxi, and the media (it168-bumbunet parent company)。
Most of the services provided by these o2o maintenance platforms are similar: the delivery of smart phones called “transparent and non-chamber” and electronic products such as tablets in the vicinity, which are intended for “a painful spot” such as the maintenance of a traditional computer underline, waiting hours, fees and non-transparent parts。
"when i first started being the flash, there might be only two or three competitors, and now i'm afraid there's two or three hundred in the country." wang qin said that the fact that giants such as 360, qatar and others had entered the industry meant that everyone saw value. Most of these players, however, are companies with an internet background, and their problems lie in the familiarity and control of the supply chain, maintenance personnel. “professional supply, supply of capacity and supply of channels take a long time to sink.”
Like most competitors, flash began with iphone maintenance, gradually reaching samsung, mi and hua for mobile phones and ipad maintenance services, and gradually increased the use of old machine recycling and old-for-new extension services. Relatively speaking, the quaker features, in addition to providing door-to-door maintenance rather than online mail services at the outset, are the memory upgrades and iphone personalised shell replacement services, which are known as “exclusive”。
This may be linked to wang’s long experience of underground maintenance. It was described that wang qin began working on apple cell phones in 2011 and that the office's “brill 705” used to be the “superhouse” for iphone repair in hangzhou computer city. Twenty engineers, who were responsible for one third of the iphone maintenance operation in hangzhou, were able to make millions of dollars of running water in 2014。
“iphone memory upgrade is in fact a service knife-stabbing war to maintain o2o.” wang qin said that mobile phone maintenance was now the first battle in the o2o area, while the market for mobile phone maintenance was mainly iphone maintenance. Compared to general maintenance operations, the “remembrance upgrading” that attracts people at a value of value is inherently a strong eye effect in this area。
"the industry still has rules or pits." wang laughter said that the post-90 entrepreneur with the face of a doll, during his interview with the southern journalist, had grown far above the age of maturity. The battle of memory upgrading has shown the advantages accumulated by practitioners of traditional industries in favour of 360 co-confederates。
It's the king's path to model capital without rushing to expand
These service models for the maintenance of the o2o platform are also becoming more and more similar in the run-off. For example, the first superfix, which supports only online repairs, has recently started to provide on-site repair of mobile phones in shenzhen, and most of these o2o platforms are also increasing the number of repairable mobile phone brands, as well as additional service items such as second cell phone recycling, old for new board and computer maintenance。
Following the introduction of home maintenance services in hangzhou in early 2015, the flash man, with capital support, quickly landed in four front-line cities, namely beijing, shanghai, guangzhou and shenzhen, and is now entering the core urban markets of chengdu, wuhan, xi'an, changsha and shenyang. However, compared to start-up companies such as the special repairers, the current coverage of cities is significantly lower。
“the flash has achieved a balance of gains and losses and is already negotiating round a financing.” wang qin said that the o2o field was highly dependent on the line, which meant huge human expenditure, which meant burning money, especially for the maintenance of o2o. However, meals, taxis, etc. Are high-frequency requirements that can be used to activate the consumer appetite of users with subsidies, while maintenance of o2o is naturally low-frequency, platform subsidies are not increased, and there is little duplication of purchasing rates。
In wang qian's view, “survival” is particularly important in this market, where balance and rhythm are managed. Many o2o start-ups now call for “capital winter” to die if they expand faster than they can operate。
“in terms of the current 100 full-time capacity of the flash and the size of the five cities, the cost is nearly $1 million a month, and $5 million would not have been enough to burn for six months without the previous experience with openings.” wang qing said that it was important to maintain o20, and that it was important to open a chain, to make money and open another and to make sure that each was in a virtuous cycle. If 10 families were together, the cash flow would be under pressure, discounting the subsidy, never knowing when to make money, and the money chain would collapse。
For the future, wang's plan is that, with the establishment of the basic operating framework and consumer brands, the flash business will be expanded from electronics to home electricity repair and even to the after-car market, and will provide second-hand commodity recycling and the exchange of old value-added services, which will not be smaller than mobile phone maintenance。
"the core is fit to go to the door and fix this user scene." wang said that the key to the realization of these ideas was to establish a interface platform that matched users and engineers, which would allow engineers to come to the door and repair, while customer fees would be paid online and split between the platform and engineers. More recently, the flash has turned on the app for engineers, the lbs-based automated distribution single system, which monitors sound, video, similar to "engineer's uber" on the basis of order density and engineer assignments in the region。
Wang qin said that as long as maintenance services could be standardized through internet tools, the efficiency of engineers' maintenance would slowly increase as the order volume increased, and that the future flash must be more than just a mobile phone fixer, but rather a “go-to-door fixer”。
Investor rating
For the typical o2o project, it is generally believed that the market is nurtured by burning money, and market shares are pegged to match competitors. But what we think of o2o is technological and service innovation. The flash team has been immersed in the traditional mobile phone maintenance industry for more than 10 years, and has developed the country's leading chip-level maintenance capacity, while providing complete access to the supply chain for high-end mobile phone maintenance. The ceo king is a very innovative and service-minded typical internet person. We were impressed by the uber model he shared in our communication and communication. On the basis of the above considerations, we believe that the flash project and its team have the full capacity to accurately access the post-high-end smart hardware market。
- mikura capital investment manager
