Summary:Media integrationIn an environment where television media face unprecedented challenges, televisionPress reviewThe programme also has limited scope for outreach because of its many traditional ills, but the continued development of the news review programme must be sustained and exploredInnovationIt is also urgent that the news review hosts (commodators) adapt themselves to the new path as soon as possible. This paper draws on the example of china public opinion, a highly representative programme of the type of news commentary, and analyses the reasons for the high-profile coverage of the programme. It focuses on news review programmes, particularly on innovative methods and strategies for hosting them (with regard to commentators)。
Keywords: news reviews; anchoring development; innovation
Cat
From traditional to new media to today's media integration, the media environment continues to move forward. However, the development of “inclusion media” does not feature prominently as a new or traditional media. It is a concept premised on development, based on the concept of excellence, integrating resources, and truly interoperability of resources to achieve the most efficient form of communication. The essence of media integration is precisely what we need in the process of disseminating our information, making full use of the media platforms, not excluding new things, not overstretching traditional patterns, which will facilitate the transformation and upgrading of television news commentary programmes, enhancing the role of television news review programmes in the new environment and bringing about new developments in television news review programmes。
I. Issues provided in the tv news comment
The dissemination of broadcast platforms and traditional production models constrain programme development. The news review type is based on a large platform or “television”, and with the development of the internet and new media technologies, the television industry has more or less lost in this change, and there have been fewer news reviews in the new media. In a media environment, traditional media such as television are no longer the first source of information. In terms of timeliness, transmission is far less effective than the new media. In particular, news review programmes take more time to study, analyse and prepare than news features, stories, etc. Such a traditional mode of operation would, to a greater or lesser extent, lead to a lag in the response to news events, the direct loss of the word “current” in its “current” commentary and the loss of half the mountain。
2. Conflicts arising from the inappropriateness of the market-based media environment and political professional programmes. Press review programmes have been a serious and serious style, with a professional and monopolistic character and a low ratings level. In addition to the market-based media environment, television media are heavily oriented towards “visibility” and entertainment ensembles are prevalent, with a huge impact on news and opinion-based programmes that are clearly of a political nature。
3. China's conservative speech environment and the scarcity of professional commentators. China's current language environment is still conservative, and when it comes to sensitive topics, it does not say whether or not the review can be adopted. At the beginning of the writing, there are commentators who will choose to give up on topics such as religion or not. This part is an objective environmental issue, and the other part is a lack of journalistic qualities。
The current expertise in journalism in the country is still scarce. There are fewer commentators in writing and fewer can comment in front of the camera. With regard to commentators, there is a lack of training in the commentator system and a lack of professional teams. Currently, there are not many commentators active in television, and the existing ones come from various professions and are very redundant, such as “broadcasting and managing the arts” “the economic management” of the “law faculties” of the “news department” and, in some cases, the extensive press reviews are limited to professional commentators, such as commentators of economic origin, who focus on the economic dimension and are less likely to talk about other news items。
China's first-ever news review of china's integration media, china's public opinion center
On march 20, 2016, zong considered the launch of china's first “inclusion of media” news review. The programme is broadcast from 1930 to 2030 on sunday night. By january 2017, the double-net view of china's public opinion center had stabilized at more than 1. 28 per cent; in march 2017, china's public opinion center had a national average viewing rate of 1. 38 per cent; and in april 2017, it had a 1. 6 per cent viewing rate and a 5. 1 per cent share. Such ratings are not easy to obtain as a type of news review programme and are broadcast in the sunday slot. The author summarized the following features of the programme。
1. Internationalize and follow mainstream news lines. The top 10 topics were selected on the basis of the people's response ranking, which was preceded by a screening mechanism and a scoping exercise to make the topics more high. In general, the international dimension is half as large as the world's. The domestic press had housing problems and military considerations, and the taiwan side had not avoided them. Housing is fundamental to people's lives; because of its rigour, it is difficult for the military to learn from other sources that the programme is a good channel。
China's press fair is no exception to the many types of news programmes that are popular with special coverage, which show the country's renewed facilities, increased national pride, self-confidence and help people resolve their living and working difficulties. While red patterns are directly embedded in the general news programme, with role models, blurring the boundaries of the type of news programme, the creation of “special programmes” is less abrupt and promotes the core values of socialism。
On the whole, the entire programme follows the basic features of the news programme, but with a high starting point, looking at the world, at a much higher level, and using a popularly expressed programme, which reports the truth, but continues to convey positive energy, promote the core values of socialism, be bold and unbridled and mainstream without excluding the possibility of the existence of animated views。
2. The style is young and lively, with a multimedia interactive flow of text, sound, images, etc. The programme, the first in china to integrate media commentary, does not resist media diversity, opens platforms, has a lively style, interacts in a variety of media, such as text, video, sound, etc., and is networked in detail. Social media are extremely active at the moment, such as microblogging, live webcasts and so on, and the programme is very live, even though the comments are set up with an interface that is very much like a live webcast, and the whole programme is live. It's like playing ipad with an animated finger crossing the screen。
Breaking one-way transmission and creating a two-way communication and real-time spatial sense. During the broadcast, viewers can access virtual seats by scanning the 2-dimensional code below the screen, viewing the entire programme “on-site”, publishing text, videos, and direct questions to guests for the guests, and selecting comments with a gift of courtesy, with a very continuous programme. It not only breaks a one-way mode of communication, creates a two-way communication and real-time spatial sense, but also increases the degree of convergence between audiences and programmes。
4. The moderator + expert commentators collaborated. The current shortage of staff in our press review category urgently requires the creation of a team of professionals of its own, but this will take some time, and in a short time, it will be possible to refer to the practice of the china press. When the facilitators or guests are unable to single out the main ones, they can join forces and join forces. This involves both the professional voice conditions, process direction, rhythm and control of the moderator, delivering speeches and summing up for guests, as well as scientificly sound, targeted and well-defined interpretation by expert commentators, colliding, facilitating and synthesizing a perfect press comment。
Iii. Developments, initiatives of news comments and the holders (viewers)
1. The consolidation of the three stations, with a central focus on public information, has taken the path of leading international media. One of the fundamental features of press reform is that it “goes from the edge to the centre — news has become the main target of press reform”. “reporting is the core business and pillar of the entire media industry, both in china and throughout the world.” on 21 march 2018, the central committee of the communist party published the programme for the reform of the deepening party and state institutions, officially proposing that “the central television station (china international television), the central people's radio and the chinese international radio will be abolished. The original call sign is reserved for the interior and the call sign for the outside is the "voice of china". The “three integrations” would result in the realignment of resources and streamlining, and, in addition to significant cost savings, public information operations would be the most development-friendly. All three news pages have a complete set of industrial chains and talent. The merger will not only result in a unified press interview centre, but also in the sharing of resources and the creation of its own data repository。
2. Open the communication platform, make full use of the media and make programmes easily. A closer look at this show shows that this is the case for the application of “inclusion of media”. As a result, we do not have to care too much about which platform or form to choose, but rather to be flexible and synergetic. We can all try now that we are getting more and more active and live on the fire. The programme could also be built to fit in with appropriate advertisements and include recreational elements to attract audiences. But it is not possible to “quantify” rough programming, but rather to change timeliness and abandon the original advantage of being the traditional media — accurate and profound. To be calm, to be quiet, to be truly responsible for the audience。
3. Focus on the interaction of news reviews in both communication processes. In the past, the moderator said that audience listening was a one-way transmission, whereas the programme was live. During the live broadcast, netizens are able to obtain tickets for the programme via the micro-intelligence public number and to participate in the current programme by entering a 3d 3d virtual audience. Scan the 2d code below the right can also be commented in real time, complimenting and a moving tweet. This interaction, activity and viscerality are also strong, with the audience focusing on its own comments, and whether the pictures were selected for television, locking up a large number of older audiences. Many of the country's programmes are now trying to “de-star” and insist on joining the “people's mass” programme. The moderators and guests will also work together to create a “living” programme。
4. Focus on the professionalism of news review programmes and the professionalism of commentators. Press review programmes are transmitted with certain preferences, positions and views. This makes it all the more important to have a high degree of responsibility for programming, to be responsible for their profession and to the people, and to focus on the influence and professionalism of the communication process. The choice of the topic should be a hot topic, but it should not take the eye first, but rather a focus on the needs of the people; it should be crafted in such a way that it can be crafted in such a way that it can be written in such a way that it does not go into such obscenity. Commentators can be said to be at the heart of a news review programme, which should also be highly professional, attitudeful and ethical. Good commentators, including facilitators of news review programmes, should have the following qualities。
(1) professional qualifications. To be able to make an objective assessment of news events, to properly guide public opinion, to communicate the right values and power to the audience and the reader, to help them to see the truth and to see the truth
(2) there is a deep sense of professionalism. (a) unlimited love for the cause of journalism and commentary, with a sense of justice, with a sense of love, with courage, with the courage to express it, without fear of might and without easy change of position
(3) there is a high degree of social state responsibility and rational responsibility to write. Of course, this is not to say that a commentator has to do everything in order to be angry, to express his thoughts, but to be rational, to be measured, to be able to grasp the real-time situation properly, to give his opinion in due course, to know what he has to say and to take into account the consequences for the audience, the reader, society and the state
(4) a broad knowledge base, a deep cultural background, and an effort to live up to the bogus days are necessary to answer questions and to make one's own words more convincing。
(5) meet normal appearance requirements. Some expert commentators are not experienced in conducting the programme, but once they are faced with the situation, they have to work in private on the speech, with some basic qualities of both the moderator and the broadcaster, and they have to speak clearly and express themselves fluently, otherwise the content, and the audience's hearing, will still give up receiving information。
