Economic journal - china economic network, beijing, november 23rd, 2017, china's first new mediaShort videoThird quarter of the golden second awardAward ceremonyIn beijing, the scene of the chinaamg live was successfully inaugurated。Headline todayDeputy editor-in-chief seo yilong, director-general of today's headline video cooperation, zhang weiwei, famous actor shu on the spot, along with over 400 leading creators and pioneers of the short video industry, during a three-hour ceremony, he witnessed the award of 24 grand prizes such as the golden second award, "quarterly short video" and "best men and women" and "best short video team" respectively。
In the third quarter of the golden second prize, more than 4236 creators and institutions participated in the selection process, an increase of 36. 73 per cent compared to the first quarter, and 43,501 works, an increase of 86. 08 per cent; the number of broadcasts reached 1. 76 billion, an increase of 14. 58 per cent. Following a rigorous selection by the organizing committee and the jury, 134 teams emerged and received 210 nominations, with 400 creators attending the awards ceremony。
In the end, it became clear that the top team of short video in the knowledge class, "view tv", had defeated many candidates, picked up "quarterly short video" and received $100,000 in cash。
In the first quarter, the best short video team winner, the arrow factory, again won the best director this quarter. The other prize, the best short video team, was won by canning video. On the high-profile side of the male and female protagonists, inspector adventure ray and the king of the stomachs emerged from the 20 super-creature reds and became the "best male and female protagonist" of the quarterly gold second award. They will also be on the front page of today's client open-screened and recognized by hundreds of millions of users. "the best new people" "the best new people" "the best news show short video" "the best people's record short video" "the best people's short video" and other vertical awards。
Today's headlines will support potential content teams and give creators more income
At the award ceremony, today's headline video cooperation manager, zhang weiwei, delivered a message announcing that the average daily content consumption of today's headline users had reached 4. 8 billion, of which 3 billion short video days were broadcast, or more than 7 per cent. The current short video consumption time has replaced the text as the most important information medium。
He also shared his observations on the short video industry, suggesting that short video was entering the era of precision, commercialization, and that the video was being used in the commercialization processMcnGreat potential is being focused and exploited. He believed that short video had entered an era of precision, and that only the title party could not survive by having a personal and meaningful content. Precise content, on the one hand, is the foundation of the creator and, on the other, the key to the viability of the platform. Now that much of these small and beautiful pgcs are moving away from fighting alone, they have turned to mcn, which, as a link between platform and content, is gaining attention and realizing its enormous potential, and will become increasingly larger and more systematic in the future。
The current business model for the short video industry is still fragmented, and the front-line platform has launched the original multiplication and mcn support schemes, with the aim of gaining more exposure to quality content under machine distribution mechanisms。
For teams that do not have the ability to sell, the strategy is to help access advertisers in bulk. The “look-and-see” combination with the electrician has already begun to be measured。
Today's headlines are also actively experimenting with the pgc team on the commercialization of water, and for potential content teams, today's headlines are based on big data and user demand, as well as rich marketing resources to help quality content grow and profit。
He also stated that the value of the platform was not simply the distribution of content, and that, from the first day of engagement in the short video field, the headlines today were planning and exploring ways to encourage and service quality content and to give creators more income. Winning with creators is the vision and responsibility of the platform. Now that the headlines are the largest short video distribution platform in the country, please believe in them and work with us。
Full list of gold specter award awards for the third quarter:
