As recently announced at the second quarter of the 2025 fiscal year, the 7-eleven convenience store (known as “7-11”) announced for the first time at the second quarter of the 2025 fiscal year that, as early as 2027, a maximum of five years of “direction fee” (i. E., concessionary fee) would be granted to the new entrants. It is also the first time since 1974 that 7-11 plans for a comprehensive restructuring of the association contract。
Prior to this, many affiliated shopkeepers considered the 7-11 ratio to be excessive. According to the information received, the 7-11 headquarters and the union stores distribute the sale of the maori in proportion to the agreement. Commodity and operational support is provided at headquarters, while the union stores pay operating guidance fees in return. The proportion of māori varies according to the property pattern, with the current rate of up to 60 per cent for the opening of a new shop in five years。
The reform was also seen as a response to this painful point. It is noteworthy that the new policy only targets new open shops and that the existing owners are not covered。
As a globally renowned convenience store brand, 7-11 has a total of 85,816 businesses globally, significantly more than all households (24,620) and rosen (22,098) and as of the end of 2024, its overall sales were about four times that of the family and four times more than that of rosen, with the industry at the forefront。
However, since the beginning of the year, there has been no recovery in the flow of passengers, despite the fact that the unit price and the sales of the same store have increased. In response to competition, rosen and his family have shown greater growth in japan. Not only did they achieve a “double-digit” increase in operating profits during the same period, but the number of single-store daily sales rose to about $285,000, further narrowing the gap between 7 and 11。
In terms of domestic markets, the expansion of 7-11 in the chinese market has been different from that of the global market. According to the 2023 chinese convenience store top 100, the number of chinese shops 7-11 is 3906, which is far lower than miyiga (33,000+) and rosen (6000+)。
Unlike other regions, 7-11 did not establish a general generation in china, and the chinese market was divided into various regions, including south china, east china and north china, and operated by different agents. In shandong, the shandong house of commons facility limited (known as the shandong house) is the operator of operations 7-11。
The shandong house was established in 2012 with a registered capital of $210 million, with the chairman and the legal representative of the company being miyagi and the de facto control of wang wenzheng. The company's main shareholders are sunshine group ltd., with a 65 per cent share, and the remaining 20 per cent and 15 per cent, respectively, are held by jbco japan 7-11。
At the time of its establishment, it had first entered shandong market and had successively set up cities such as qingdao, pitao and jenan. Last january, the union was declared open in the five major cities of weihai, kuibo, qiangang, kandong and jinin。
Since then, the expansion of 7-11 shops in shandong has accelerated, with more than 230 new shops being added throughout the year, and the total number of shops in the province has so far surpassed 700, according to the yamadong house to the tarzan book。
On 21 january, journalists tried to contact the head of outreach at shandong house on several occasions, and as of the time of delivery the call remained unattended。
