From 5 to 28 december 2022TianjinThe office of the municipal people's government, the city council's network office and the haiha media centre jointly launched the “reporting to the mass — end of the year interview with the commissioner of 2022” in tianjin radio and television news, “the public service walking into the live room”. The event invited the civil administration of tianjin city, the municipal education council, the municipal social council, the municipal housing council, the municipal urban council, the municipal transport and communications council, the municipal agricultural and rural council, the municipal water authority, the municipal eco-environmental department, the municipal business council and the municipal public security bureau, 11 of which have close links to people's lives, to go to the radio booths and further refine the reporting mechanism for the mass mediaIt's true• practically solve problems for the public and move forward on all frontsMedia integrationA total of 1. 84 million video programmes were broadcast, exploring the “web asker” tianjin model to increase the population's sense of access, happiness and security。
First of all, the programme promotes the improvement of the reporting mechanism to the public and explores the model of “networked politics”。
In november 2019, tianjin proposed a leadership cadre “to report to the public”, asking the public to criticize it for its correctness, for breaking the mentality of “official position” in mind, for being the first of its kind, and for being overstretched by hard-working people. Over the past three years, tianjin city has worked creatively to develop a comprehensive promotion and dissemination mechanism and to improve the reporting mechanism. Starting in 2019, the public servant walk-in programme launched a series of "reporting to the mass - end-of-year interviews with the commissioner", which was designed to increase attention and integrate "reporting to the mass" into special programmes, such as "face-to-face-face-face-to-face" "educate director-general", which were widely appreciated。
In the week before the official launch, “reporting to the public — end-of-year interview with the commissioner of commission 2022”, on the basis of the recommendations of the newspaper, radio, television, web media, the central and online media for a broad spectrum of society, including listeners, netizens, etc., from the tianjin media centre, tianjin radio broadcast 10 video-rolling campaigns, reflecting the broad, popular and interactive nature of the overall planning。
On the day before the live broadcast of the interview, the media outlets of the haihe media centre, including the daily newspaper tianjin, tonight's newspaper, jin yun, tianjin radio, and others, published a column entitled “i report three things to the public”, inviting the 11 board members who participated in the interview to write separate articles focusing on three specific events for the population in 2022, on the construction of old-age services, the balanced development of quality education, the promotion of employment, heat security, subway construction, housing security, the improvement of the atmosphere, food security and the revival of the seed industry, riverine governance, vegetable market construction, transportation and security management, with concrete examples, stories, figures, details and perceptions, and the integration of macro and micro resources, suitable for dissemination in the new media. At one point, "chou fung reports to you! Are you satisfied?" "hongyang reports to you! Are you satisfied?" the new media coverage is widely disseminated in the friends' community and online media, and the public is actively involved in the message and the positive interaction。
During the live broadcasts, the heads of the bureaux focused on how to implement the 20-year spirit of the party in their offices, implement the requirements for the deployment of the twelfth municipal party congress, promote the timely and high-quality completion of 20 civic projects this year, interact with netizens in real time through hotlines and new media, provide timely answers to questions, and focus on people's acute expectations and ideas and initiatives for the next year。
Zhang iwa, deputy commissioner and member of the party committee of the public security bureau of tianjin city, participated in the “report to the mass — end of year interview with the commissioner of commission 2022”
Director zhang zhichu, secretary of the party for the water department of tianjin, participated in the end-of-year interview with the director of the 2022 commission
Zhang tao, deputy commissioner and member of the party committee of the department of eco-environment of tianjin city, participated in the “reporting to the mass — end of year interview with the commissioner of commission 2022”
At the end of the year, during the critical period of tianjin's development, the “report to the public — end-of-year interview with the commissioner of 2022” sought to be factual, live and close to the people, to report in detail on the events of the past year, to bring good news to the general public and to express confidence in tianjin's future development. After participating in the show, the party secretary and director of the civil affairs department of tianjin city also said: “the overall design is very good, the information is used through multiple channels, the impact is wide and the audience is very large and successful.”
Second, the programme explores ways of working for the public, and is a practical tool for the public and the internet, reflecting the responsibility and responsibility of the media。
Changes in the public opinion environment, media patterns and modes of communication have accelerated the deep integration of the media, taking advantage of the trend towards integration in the future, bringing together the party's media, the legal network and the public in order to ensure better access to the population and to “people-centred” values in order to serve the population and effectively meet its needs。
“reporting to the public — the end-of-year interview with the commissioner of commission 2022” actively explores ways of doing business for the public, effectively resolving problems for the public and the internet, and creating communication platforms that reflect the responsibility and responsibility of the media。
Grandma zhang is an elderly person living alone in a three-storey old house on chakhar road in the peace zone of tianjin city. The second floor, where the elderly live, requires the climbing of a section of more than 20 stairs, of which level 9 does not contain an arm and only a half-metre-high wall, making it very difficult for the elderly to go up and down the stairs. Through in-depth reports and reflections from the “reporting to the mass — year-end interview with commissioner 2022”, comrade zhu feng, director of the municipal civil administration, promoted coordination live, and the civil affairs department of the zone of peace installed a hand for grandma zhang on the afternoon of the day of the show, resolving practical problems for the elderly and moving upstairs in the future。
In recent years, tianjin has been working on various types of heating, seven years in a row, but in the course of the programme collection, the citizens of the 6th field in the western region, the shaan dong spring garden in the eastern region and some of the old districts in the southern kasaï district have also been showing that the heating temperature is not meeting the standard. In this regard, liu feng, the party secretary and director of the municipal urban management council, attaches great importance to the promotion of the quality of heating in the three old sub-districts on the ground and will increase monitoring and inspection of the quality of the heating station services in the districts, increase enforcement penalties and invite the general public to monitor the work in a timely manner。
For reasons of disease prevention and control, primary and secondary schools in tianjin have online teaching models, and longer courses on the internet have led to problems of inefficient teaching and poor learning. Upon learning of the situation, the head of the municipal education council immediately launched three initiatives to improve the content of online teaching, establish a system of online teaching tours and a dynamic system of online teaching programmes, in order to ensure that students and parents have a timely and comprehensive understanding of the needs of online teaching, and that feedback channels are open and quality education is guaranteed。
Vegetables are available for sale and demand is linked to the crowd's “food and food” and supply, affecting the income and livelihood of vegetable farmers. This year, affected by a combination of the epidemic and other factors, some regions, such as the zia region and the poirot region, have experienced problems with the sale of vegetables. Following the coverage of this issue in the programme, the municipal business bureau has given high priority to the establishment of a regular interface between the united municipal agricultural rural commission, which will intensify its efforts to provide support and help farmers to overcome their practical difficulties。
Residents of the town of petty town in the northern tsai district called the programme collection hotline to report problems encountered in parking at line 3 of the subway and at the north china group station, while the empty parking lot was closed off, causing considerable difficulties for citizens to travel. The programme has been actively promoted by the municipal transport commission and the orbital transport group, which, with the support of the relevant municipal and regional authorities, are planning to build and put into operation two parking areas in the first half of 2023, namely, the river basin and the north china group。
In the programme, ms. Zhang, a citizen, reflected the high level of parking in the opening of the chinese road and the roadways in the high new zone of tianjin, with a large number of vehicles occupying the driveway, which had an impact on nearby traffic. In this regard, the general department of traffic police of the municipal public security bureau has actively contacted the new zone control commission of the coastal region of gao to develop immediate and comprehensive measures for the management of parked and parked vehicles in an effort to resolve the problem of parking accidents and disruptions in the area。
In addition, the “reporting to the public — end-of-year interviews with the director of the 2022 commission” brings together in a timely manner the performance of each programme and the recommendations of the call for questions, compiles and publicizes the response processing time frame as required by the workflow, facilitates the further and effective implementation of the work, ensures that the programme reflects questions and commitments and is implemented and answered, and further enhances the programme's authority and credibility。
Thirdly, the programme integrates and disseminates the full range of innovative media to diversify the expression of information。
A concerted effort to create a whole-way, holographic, full-fledged and fully effective “new media” is a necessary step towards the seamless integration of traditional and new media, in particular the development of “holistic media”, breaking physical boundaries and highlighting media integration and diversity in the expression of information。
With the support of the city council's web office, media outlets at the sea river media centre have been in-depthly linked, and commercial websites such as the newspaper, radio, television, internet-wide media planning, publishing and disseminating media products entitled “reporting to the mass — end-of-year interview with the director of commission 2022”, as well as radio and television broadcasts of tianjin radio and television (fm97. 2 am909) and the zin yun client, the shivering “zin yun” radio station live; the people's network, the china network, the central media such as zhang guang network and the quan network, as well as information, the new wave, the internet, the search fox, knowledge, tremors, quick hands, micro-information, the 2-3 miles of information will be broadcast in tandem, and television features will be broadcast by tianjin radio and the tianjin network radio station (iptv), with a total of over 1842 million video broadcasts, with over 1. 8 million individual interviews by the municipal council。
In addition, the dissemination of new media coverage, short videos, etc., has been particularly effective, with short video products produced by the municipal education council, the municipal civil administration board, the city council, the municipal council and the municipal council for housing and construction, and “when will tianjin resume teaching online?” there's an answer! "tien jin has a home for the elderly at the door, so that more old people can spend their lives." "tianjin education campaign! Another good school at the door!" in 2023, the housing policy for these people was relaxed!” the content has been successively promoted as a headline and front line for the day, resulting in a number of 100,000+ and explosive works。
The show, which combines the features of the broadcast host, produces a series of short videos, "quest to the director-general: next year tianjin will complete the free bus policy for the elderly over 65 years of age! More benefits will come! " short video products such as the heat network upgrade and new news!” have high-profile, flexible formats, practical content, wide dissemination and interactive effects。
By launching the “reporting to the mass” - end-of-year interview with the commissioner of commission 2022”, tianjin explores the model of “networked questioning” with the advantage of media integration, extending the concept of “people-centred” to grass-roots closure, to grass-roots governance, turning it into popular feelings for the party, support for the government, and active participation in grass-roots social governance, creating a new paradigm of shared social governance。
In the future, the tienjin river media centre, with the guidance of the municipal office and the city council's network office, will build consensus, mobilize and work hard for the people. It will further implement the “reporting to the public” mechanism. It will improve the work process for the public. It will continue to generate party-building projects, civic projects, innovative programming, media integration in all its aspects, social governance in all its aspects, so as to ensure that the people's feelings of distress are taken into account and that actions are carried out with a view to gaining better support from the audience, the network and the public。
